The human dimension of the energy transition Linda Steg University - PowerPoint PPT Presentation

faculty of behavioural environmental psychology 3-Feb-20 | 1 and social sciences 3-Feb-20 | 1 The human dimension of the energy transition Linda Steg University of Groningen, Department of Psychology

3-Feb-20 | 2 Psychology and climate change › Which factors influence behaviour? › Which strategies can be implemented to change these factors and behaviour ▪ Effects ▪ Acceptability

3-Feb-20 | 3 Sustainable energy behaviour

3-Feb-20 | 4 Steg, Perlaviciute, Van der Werff & Lurvink (2014), Bouman, Steg & Kiers (2018)

3-Feb-20 | 5 Promoting sustainable energy behaviour 5 › Information: if people would know, they would change their behaviour › Extrinsic motivation: make pro-environmental actions more attractive › Intrinsic motivation

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3-Feb-20 | 9 Values and persuasion Bolderdijk, Gorsira, Keizer & Steg (2013)

3-Feb-20 | 10 Environment Money Control Bolderdijk, Steg, Geller, Lehman & Postmes (2013)

3-Feb-20 | 11 Altruistic values Biospheric values Egoistic values Hedonic values Austria Belgium Switzerland Czechia Germany Estonia Spain Finland France United Kingdom Hungary Ireland Israel Iceland Italy Lithuania Netherlands Norway Poland Portugal Russian Federation Sweden Slovenia Total 1 2 3 4 5 6 Low High endorsement endorsement Bouman & Steg (2019)

3-Feb-20 | 12 Eudaimonia › Acting sustainably feels good because it is meaningful ▪ Particularly when voluntary and strong biospheric values › Positive self signal › Encourages sustainable energy behaviour Feeling good Positive Sustainable Meaning of about self-signal behaviour behaviour behaviour Venhoeven (2016); Venhoeven, Bolderdijk & Steg (2013); Venhoeven, Bolderdijk, & Steg (2016)

3-Feb-20 | 13 Environmental self-identity Biospheric values Sustainable Environmental energy self-identity behaviour Past behaviour Van der Werff, Steg, & Keizer (2013a; 2013b)

3-Feb-20 | 14 Involvement in community energy initiatives Sloot, Jans, & Steg (2018)

3-Feb-20 | 15 Motives to be engaged in a community energy initiative Sloot, Jans, & Steg (2019)

3-Feb-20 | 16 Corporate Environmental Sustainability More sustainable energy behaviour: › when employees strongly endorse biospheric values › when they believe their organisation is committed to CER › CER particularly encourages sustainable energy behaviour when employees do not strongly endorse biospheric values Ruepert, Keizer & Steg (2017)

3-Feb-20 | 17 Factors influencing public acceptability Perlaviciute & Steg (2014); IPCC (2019)

3-Feb-20 | 18 Effective trials Acceptability and effects trial 7 6 Additional costs per week (Swedish krona) 5 60 4 50 40 3 30 20 2 10 0 1 Before Before After After voor proef na proef Acceptability Traffic jams Environment Parking Acceptatie Files Milieu Parkeren Before After voor proef na proef

3-Feb-20 | 19 Conclusions › Multiple motivations affect sustainable energy behaviour › Intrinsic motivation is a solid base for consistent pro-environmental behaviour › Create context that activates and supports biospheric values and offers co-benefits › Engage the public in decision making and ensure mutual trust Steg et al. (2014); Steg (2016)

Thank you! 3-Feb-20 | 20 environmentalpsychology@rug.nl e.m.steg@rug.nl