Modernising the Sport The HPow er Group • London Olympia CSIW, CAIW, CDIW • Royal Windsor CHIO • Euston Park CEI3* • Major Commemorative Events – UK Government Fédération Equestre I nternationale, Endurance Forum 2017, 02.05.2017
Modernising the Sport Endurance is a hidden gem • Conceived as a closed sport • RWE Video Liked by over 100,000 people • Euston Park promotional video released Last Friday had 44,000 positive views by Sunday night • Lack of understanding in the wider equestrian community Fédération Equestre I nternationale, Endurance Forum 2017, 02.05.2017
Modernising the Sport TO EDUCATE YOU HAVE TO ENTERTAI N • A willingness to encourage Sponsors and Team Principles • In all other Equine Sports Owners and Sponsors are allowed in The Paddock with and without escorts • To engage Sponsors we have to explain the sport of Endurance and its complexities Fédération Equestre I nternationale, Endurance Forum 2017, 02.05.2017
Modernising the Sport • Riders and Trainers MUST attend Prize Giving / Press Conferences to thank Sponsors & Officials • Guided Tours of Loops with cars • Welcome reception for sponsors with Riders & Trainers Fédération Equestre I nternationale, Endurance Forum 2017, 02.05.2017
Modernising the Sport Em bracing Technology • Timing and GPS Tracking – Garmin in cycling • Course Apps • Course Mapping via Google Earth • A generic interactive mobile App highlighting the sport of Endurance Fédération Equestre I nternationale, Endurance Forum 2017, 02.05.2017
Modernising the Sport Em bracing Technology • Virtual Routes at the Pre-Ride • Introduce Body Cams • Live Streaming with Big Screen Coverage • Commentary – an absolute must to improve the awareness and understanding of the Sport • Pass and Fail Boards in the Vet Gate Fédération Equestre I nternationale, Endurance Forum 2017, 02.05.2017
Modernising the Sport Schedules & Officials • Only complete the PGJ, PVC and the FVD along with Entry Fees, Facilities, Travel Arrangements and Prize Money so the Schedule can be published 10 weeks in advance to allow Athletes to plan their campaigns. Fédération Equestre I nternationale, Endurance Forum 2017, 02.05.2017
Modernising the Sport Schedules & Officials • A good relationship between the OC and the Officials is vital • The FEI Regulations do not allow for the OC to have any say once competition has started – but the OC know the Loops and Venue better than the GJ in standard competitions Fédération Equestre I nternationale, Endurance Forum 2017, 02.05.2017
Modernising the Sport I nteract w ith the Public Tour de France & W orld Rally Cham pionships • Encourage the Public to be more involved with the sport via Social Media • Public Viewing points along the routes • Information Booklets about Endurance for the Public explaining: – What the Vets are looking at – simplified for public understanding – What the Crews are doing – professional crewing – Response times Fédération Equestre I nternationale, Endurance Forum 2017, 02.05.2017
Modernising the Sport I nteract w ith the Public • The Leader starting out on second loop onwards to wear a ‘Lead Rider’ bib so they are easily identifiable to all – like The Tour de France • Added sponsor benefit Fédération Equestre I nternationale, Endurance Forum 2017, 02.05.2017
Modernising the Sport New I nnovations I n Com petitions • Retraining of Racehorses • Introduce new CEI Classifications for All riders – Best Rider, Best Condition Combination etc. • Gold, Silver and Bronze Categories • New format for a Team Competition • Best Condition Classification – open to all – to encourage horse welfare Fédération Equestre I nternationale, Endurance Forum 2017, 02.05.2017
Modernising the Sport Sum m ary • A Team Sport which is open to all • Huge opportunities to engage the wider equestrian audience • Huge opportunities to engage sponsorship – it is the second largest discipline in The FEI Fédération Equestre I nternationale, Endurance Forum 2017, 02.05.2017
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