The History CHAPTER 1 First mascots Affect on sales Popularity - PowerPoint PPT Presentation

(Rice Krinkles, 2006) (Froot Loops, 2009) The History CHAPTER 1 • First mascots • Affect on sales • Popularity • Advertisements • Change in style over years ) 3 1 0 2 (Tony Tiger, 2010) , p s i r C u g n i P (

Methodologies Semiotics CHAPTER 2 Quantitative research EXPRESSION Questionnaires-Parents of children, People exposed to characters from a young age. What makes you choose the cereal? Popular mascots, ability to recognize them (Cookie Crisp box, 2015) COLOURS “Ronald McDonald, the second most recognized fjgure among children after Santa Claus” CLOTHING PARLOFF, 2003 CHARACTER

Eyes in the isle CHAPTER 2 A team of researchers from Cornell University in the US analysed the shelf placement and eye positioning of 86 cereal spokes-characters in 10 grocery stores, fjnding that those aimed at children overwhelmingly displayed downward eye infmection compared with cereals targeted at adults. (Cocopops rocks, 2015) (Nesquik cereal, 2015) “Cereal characters on child oriented cereals make incidental eye contact at children’s eye level,” CORNELL, 2003 “Eye contact with cereal spokes-characters increased feelings of trust and connection to the brand.” CORNELL, 2003 Sugarpufgs box, 2014) Ricicles, 2010)

Marketing tatics CHAPTER 3 • Catchphrases and jingles • Puzzles on boxes • Prizes inside • Health benefjts In 2007, new laws were introduced about how companies could advertise which products to children. It meant that you could no longer, for example, try to persuade a kid to eat your unhealthy food. Cereal toys, 2015)

Conclusion • Future of cereal mascots in the UK • Restrictions on advertising to children • Health concerns • Increase in healthy eating • Link back to my fjndings from quantitive research (Cheerios parody, 2013)

Chapter themes Introduction 3 Infmuence of marketing What I intend to fjnd out from research • Marketing tactics Brands that rely on mascots • Eyes in isles-Cornell study • Toys, new European laws restricting marketing 1 History junk food to children • Reference to questionnaires • Introduction of mascots, afgect on sales, popularity, advertisements Conclusion 2 Methodology • The future of cereals in UK • Are mascots dead? • Healthy eating increase • Quantitative research questionnaires, infmuence of mascots on sales. • Semiotics of characters, colours and clothing worn to encourage sales.

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