THE HISTORY THE DESIGN PROCESS THE INFLUENCE
THE HISTORY OF ANIMATION 3,000 BC 1,500 AD 1603 - 1877
THE HISTORY OF ANIMATION 1906 1919 - 1928
THE HISTORY OF ANIMATION The Golden Age 1930 1933 1937
THE HISTORY OF ANIMATION The American TV Age Modern Era 1960 1987 1995 - 2010
WHY IS IT SUCCESFUL? Empathize Ideate Define Prototype Test
WALT DISNEY IN THE YEAR OF 1966... 240 million saw a Disney movie 150 million read a Disney comic strip 100 million watched a Disney show 80 million read a Disney book 80 million bought Disney merchandise 80 million saw a Disney educational film 50 million listened to Disney records 7 million visited Disney land
WALT DISNEY 787 MILLION INDIVIDUAL ACTIONS in 1966 203.2 MILLION CITIZENS IN AMERICA in 1970 The Walt Disney Effect
DESIGN THINKING IN ANIMATION images: www.disneyanimation.com
DESIGN IN ANIMATION
DESIGN IN ANIMATION SARA MCGUIRE (VENNGAGE), 2017
THE INFLUENCE ON SOCIETY Donald Duck
THE INFLUENCE ON SOCIETY Saludos Amigos (1942) Donald Duck Nazi Propaganda (1942) The Three Caballeros (1944)
THE INFLUENCE ON SOCIETY Tobacco in ‘Who Framed Roger Rabbit’ (1988) Toyota Ad (1992) Bugz and Daffy racing to McDonalds (1993)
THE AVERAGE HUMAN ATTENTION SPAN IS 5 MINUTES This presentation has been going for roughly 4.75 minutes. Don’t give up now. Facts according to Scripted.com 2018
“This presents the audience with a body of valid and authentic information that could not be communicated purely through the expository documentary mode” - Mark Collington, Animation in Context
DUMB WAYS TO DIE (2012) BEIJING OLYMPICS (2008) APPLE IPHONE 5C RELEASE (2013)
REFERENCES A is for autism Webb, T. 1992 ‘A is for Autism’ , accessed 7/9/18 https://www.youtube.com/watch?v=zxt3FBVq8Jg Animation in Context (book) Collington, M. 2016, ‘ Animation in Context -A practical guide to theory and making’ , Chapter 6, page 218, ‘Case Study: A is for Autism’ accessed 6/9/18. Attention spans Karlis, N. 2018 ‘ Attention Spans: How to Deliver Content to Your Audience’ , accessed 6/9/18, https://www.scripted.com/content-marketing/attention-spans-content-marketing-article-formats census data United States Census Bureau, 2010, ‘ A Look at the 1940 Census’ , accessed 6/9/18, https://www.census.gov/newsroom/cspan/1940census/CSPAN_1940slides.pdf colour diagram McGuire, S. July 28th, 2017, ‘What Disney Villains Can Tell Us About Color Psychology [Infographic]’ , accessed 6/9/18, https://venngage.com/blog/disney-villains/ colour palettes Hyo Taek Kim, 2015, ‘ ANIMAÇÕES DA DISNEY EM CORES’ , accessed 6/9/18 http://www.royaltalks.com.br/pop/animacoes-da-disney-em-cores/ design process disney Disney, 2018, ‘Opportunites > Innovation’ , accessed 6/9/18, https://www.disneyanimation.com/careers/opportunities/innovation history of animation Animation Monthly, ‘Tie History of Animation’ , accessed 4/9/18, https://history-of-animation.webfmow.io Maccas ad Looney Tunes, June 7th, 2012, ‘Racing to McDonalds’ , accessed 6/9/18, http://toolooney.blogspot.com/2012/06/welcome-back-to-misce-looney-ous-afuer.html Walt disney impact Nathanson, P. Jun 3rd, 2018, ‘What impact did Walt Disney have on the world?’ , accessed 6/9/18, https://www.quora.com/What-impact-did-Walt-Disney-have-on-the-world
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