The Great Waterway S outh Eastern Ontario
TRAVEL CAMPAIGN
MELISSA EAPEN - LEAD HOST & STORYTELLER • Melissa is the co-founder and co-owner of Improbable Escapes, HIPS TOR Y , and the Kingston Collective • As an inspired businesswoman and entrepreneur, she is passionate about empowering, inspiring and encouraging others. S he enj oys sharing about her experiences in business, travelling and networking with people around the world. • Her passion for travelling, adventure and uplifting others only slightly outmatches her love for dogs!
SCOTT CAVALHEIRO –TALENT AND HOST • S cott can be seen on the upcoming series The Indian Detective opposite Russell Peters, he teaches comedy in Toronto and is probably having a BBQ as you’ re reading this. • S cott is an actor and executive producer of S tained Tie Films Ltd. He is also always hungry. • Throughout the past 10 years S cott has performed in some of North America’s biggest TV shows, worked alongside some of the worlds finest talent and still managed to find the time to cook locally along the way. After earning a degree in Neuroscience, S cott’s affinity to the arts and culture pulled him away from the lab coat and set him down a path of entertainment.
PRINCE EDWARD COUNTY
BAY OF QUINTE
LAND O’LAKES
KINGSTON
GANANOQUE
BROCKVILLE
CORNWALL AND THE COUNTIES
RIDEAU HERITAGE ROUTE
From this contest close to 600 names opted into our Newsletter
Four segments aired every Friday morning in July Segment 1 History – Kingston Canada’s 1 st Capital Segment 2 Kingston Food Tours Segment 3 Gananoque Boat Lines Segment 4 S kywood Eco Adventure Park
www.t hegreat wat erway.com/ cont est s
LE BOAT
EXPERIENTIAL BLOGS
LISTICAL BLOGS
ON THE WAY CAMPAIGN POSTS
COMBINED POSTS
OTMPC OTIC Signage 2017-18 Union Station
BRANDED EXPERIENCE CAMPAIGN Do the Things You Love; Fall Escapes in The Great Waterway 12 week Fall Campaign Approx. Aug 15-Oct 31, 2017 TV, Newsprint & Digital creative in Quebec (EN) and New Your State Contest alignment Do the Things You Love; Winter Escapes in The Great Waterway 12 week Winter Campaign approx. Nov 15-Jan 15 TV, Newsprint & Digital creative in Quebec (EN) and New Your State Contest alignment The overall budget for the project is $58 334 . 00 with $16 667.00 support from Tourism Industry Partners Program (TIPP), $29 167.00 support from The Great Waterway and $12 500.00 buy in from Tourism Partners.
RTO 9 Team Bonnie Ruddock – Executive Director bruddock@ thegreatwaterway.com Ext. 101 Brianna Doyon – Operations Manager bdoyon@ thegreatwaterway.com Ext.102 S teve Weir– Marketing and Communications Manager sweir@ thegreatwaterway.com Ext.103 613.344.2095
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