The Global Marketer View David Wheldon President, WFA & Chief Marketing Officer, RBS
Challenging times…
Clients are speaking out…
But the global landscape has changed…
The WFA’s ‘Principles for partnership’ in progress…
1. Zero tolerance to ad frau ad fraud 2. Strict bran brand safe d safety protection 3. Minimum viewability ability thresholds 4. 4. Transparency nsparency through supply-chain 5. Thir 5. Third part party verification and measurement 6. Walled gardens & data portability 7. Improving data t transparency nsparency 8. Improved user expe user experience
With power comes responsibilities…
Transparency throughout the supply chain…
Data transparency
Client transparency
It’s time for change…
So let’s step up
Recommend
More recommend
