The Global Apparel The Global Apparel Business Expert. Business Expert. Disrup'on & Innova'on in High Performance Apparel • JANICE WANG 1 •
PERFORMANCE INNOVATION MILESTONES IN SPORT Adolf Dassler’s screwing • studs into lightweight football boots for Germany, helping them beat Hungary in the 1954 World Cup Bill Bowerman’s trainer • made with a sole molded in a waffle iron in 1971 Kevin Plank’s first • compression shirt for football players, made in hos mother’s basement, in 1996
Adolf Dassler’s spike shoe made of kangaroo leather for Emil Zatopek 10,000m world record breaking race
The boot that won West Germany the WORLD CUP in 1954 against Hungary
Bill Bowerman’s waffle iron story
Kevin Plank’s Grandma’s Basement
Serve the Athlete No Athlete le[ behind Make all Athletes beZer
Ac\ve consumer lifestyles and the explosion of professional sports has fueled sports apparel growth, especially over the past 20 years with no end in growth in sight Market Watch : World Sports Apparel Market is Es3mated to Garner $184.6 Billion by 2020 - Allied Market Research
Increase in demand for performance sport apparel and footwear has resulted in an increasingly long and complex global supply chain which, in turn, has created its own challenges for the industry.
Sustainability Transparency Speed to Market
Nike, arguably the world leader in performance apparel, no longer sources product with quality, cost and delivery as their primary concerns. Labor and environmental standards are tracked with their own index, equal to the tradi\onal sourcing benchmarks.
They even provide consumers with an interac\ve tool that lets them transparently view the Nike supply chain.
McKinsey & Co. defines “next-sourcing” as sourcing produc\on in close proximity to both innova\on and the customer. Today, one of the most significant disrup\ons in performance apparel is manufacturing product closer to home, and closer to innova\ve technologies.
U.S. OLYMPIC ROWERS' UNISUITS OFFER PROTECTION AGAINST POLLUTED RIO WATERS Boathouse, which makes team sports uniforms in Philadelphia for customers around the world, was selected to oucit the US Olympic rowing team. Prior to Rio Olympics, they partnered with tex\le engineers at Philadelphia University to create custom- fit, custom-kniZed rowing uniforms with special an\- microbial protec\on* *And no one got sick!
HKRITA X HKSAR ROWING TEAM HKRITA x HKSAR Rowing Team Rowers were scanned, resul\ng in uniforms that addressed the needs of thermal and biomechanical physiology, sufficient UV blocking.
At Nike’s Innova\on 2016 event in New York City, Mark Parker, President & CEO, NIKE, Inc., detailed the company's new “Era of Personalized Performance,” where products will be customized to an individual’s needs or performance goals, whether they are professional athletes or weekend warriors. 17
In 2015 Nike announced a Manufacturing Revolu\on Ini\a\ve and also partnered with Flex to innovate its manufacturing process
Nike recently entered into a partnership with private equity giant Apollo Asset Management to buy, transform and operate US manufacturing plants to speed product to market and innovate and personalize product as close to the customer as possible.
SPEEDFACTORY Adidas will bring its second robot-staffed factory to Atlanta in 2017. The company wants to make products faster for US consumers. Soon, addi\onal Speedfactories will open in the UK and other European loca\ons.
Each Speedfactory will produce up to half a million pair of shoes for its local market with only 150 employees, bringing products to consumers faster while lowering the need for large inventories.
Adidas Group has also commiZed to a philosophy of innova\on called ‘Gameplan A’. At its heart is the concept of “open source”, of sharing with and collabora\ng with others, even compe\tors, to find the best solu\ons and innova\ons. 22
“It’s quite simple: turn over tools to work with, open free spaces for collabora@on and bring in new perspec@ves from athletes, consumers and partners, and you’ll almost automa@cally get different results.” James Carnes, Vice President Strategy at adidas
Under Armour’s focus on performance fabrics and fitness technologies has vaulted them past adidas for #2 market share in the lucra\ve US market.. 24
On June 28th, they opened a state-of-the-art, high-tech manufacturing facility in downtown Bal\more, next to their global H/Q, partnering with ten top apparel tech providers, including Lectra, 3dMd, Dow Chemical, Bemis and Desma. 25
From 3D mo\on-capture body scanning to 3D prin\ng to robo\c shoe assembly, Under Armour has created the prototype factory of the future with the intent of eventually building product locally for local markets all over the world. 26
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