The Glamour Parade Presents 11 th Women Lifestyle Exhibition Are - PowerPoint PPT Presentation

The Glamour Parade Presents 11 th Women Lifestyle Exhibition

Are You Well RED? Red is Catchy Red is Glamour Red is Bold

What is the Red fair?  An activity oriented and extensively marketed lifestyles and fashion exhibition to be held on March 17, 2012 at Zauk Hall, Main Boulevard, Gulberg III, Lahore  Modeled on the concept of Prêt a Porter Paris and various trade fairs held at the Jacob Javitz Center  Largest fashion lifestyle fair with 200 fashion oriented businesses on a single platform with a minimum expected audience of 20,000

What Makes Red Fair Different  The Red Fair will be the largest collection of glamour-oriented brands under one roof ever to be presented in Pakistan.  It will be the only activity oriented trade fair to take place in Pakistan to date.  In a nutshell, it’s a one stop shop for all things glamour!

The Promise of Red Fair  To introduce the concept of theme fairs in the fashion industry in Pakistan, at the same time aligning with international fashion scene  To successfully launch and sustain the status of the largest inaugural fashion fair in the history of Pakistan  To bring about the Pakistan Fashion industry to major upfronts

The Red Fair Fever  The Red Fair will have as media partners the leading fashion outlets across Pakistan.  The Red Fair will have two red carpet events hosted by the top notch celebrities.  Each event is expected to showcase a minimum of 10 – 15 models, actresses and other celebrities.  The Red Fair will be promoted through an extensive and well thought out marketing and advertising campaign, played out in print, television and radio mediums.

Why Sponsor the Red Fair?  Maximum Exposure – largest fashion fair of Pakistan  The Biggest Media Coverage – a sure shot opportunity to be noticed and recognized by the masses and a guaranteed hype created  Target market – Elite Niche audience  Networking sessions – interaction with the fashion industry under one umbrella  Large expected audience – 10,000  Large number of businesses – over 200 fashion oriented businesses of Pakistan

Sponsors: Pre-event Streamers. Flyers. Quantity. Design

What’s in it for the audience?  Full day event with the most glamorous, unique and innovative fashion  Largest fashion fair in Pakistan – 200 creative businesses  3 fashion trade walks throughout the day  Activity centric:  Flower decorating workshops  Chocolate tastings  Cake decorating  Play area and bouncing zones for children

How to be a part of Red Fair? Option A*  Shell space or stall: PKR 10,000 / only  Branding or Stall design PKR 5,000 Option B  Open space: varying prices based on size Shell space or stall can be bought only with branding and/or stall design service.

How to Participate? With the minimal cost get the maximum value  Be a proud shell space or stall owner for just Rs 10,000/ only Want to get noticed more?  Go for a branding option or a stall design for just Rs 5,000  Get an open space according to your own convenience  Prices differ based in the sizes Shell space or stall can be bought only with branding and/or stall design service

Sponsor’s Package

Diamond Sponsor 1.5(million)  Raw space size18 Sqm in the exhibition hall: this bare space can be branded however the sponsors wish because the space has no boundaries or demarcations  The diamond sponsor will be allowed to conduct one activity within the exhibition venue: this activity could range from doing an informal information session, to distributing giveaways to doing trials etc  Logo as diamond sponsor while advertising in newspapers.(10 advertisement in the News and 10 advertisement in Dawn size 5x2)

Diamond Sponsor Contd  Mention as main sponsor on a month-long radio City FM 89 campaigning of the event with main sponsors, 400 minutes will be purchased on FM as a publicity campaigning for this exhibition.  Logo as main sponsor on Invitation cards: there will be about 3000 invitation cards, designed for various events  Branding at Royal Palm Golf and Country Club: we will allow the diamond sponsor to put up their own branding on the trees at the entrance and the exit area of the park so it becomes prominent. In addition, all Red Fair branding will also contain the logo of the diamond sponsor

Diamond Sponsor Contd  Logo of Diamond sponsor on flyers: 50,000 flyers will be distributed in areas such as DHA, Cantonment, Gulberg, Mall Road, and neighborhood areas surrounding Royal Palm Country Club  Logo on backdrops at the exhibition hall: there will be a number of backdrops placed at various locations within the hall  Advertisements on CNPWCCI website: these advertisements will be placed throughout the Royal Palm Golf and Country Club  Facebook advertisement: these facebook ads will have the diamond sponsor prominently displayed

Diamond Sponsor Contd  Pre Interview in Style 360 and Express 24/7 with some presence of the product before the event  Logo as Diamond sponsor on bill boards to be placed on most prominent sites  Logo on the Red Fair official face book page as official Red Fair Sponsors

Diamond Sponsor Contd  Logo as Diamond sponsor on 200 steamers: these streamers will be placed in areas such as Gulberg, Cantonment, Mall road  Logo as Diamond sponsor on standees placed in exhibition hall  Ad in print magazines such as Sunday Daily Times and Sunday Plus (at least 2 insertions)

Gold Sponsor 1 million  One booth shell scheme size (3x3) 9 sqm in the exhibition hall: : this bare space can be branded however the sponsors wish because the space has no boundaries or demarcations.  Logo as gold sponsors while advertising Newspapers.(10 advertisement in the News and 10 advertisement in Down size 5x2)  One month of radio City FM 89 campaigning of the event with main sponsors, 400 minutes will be purchased on FM as a publicity campaigning for this exhibition where the exhibition will be advertised aggressively on FM

Gold Sponsor Contd  One month prior advertisements of the exhibition on City 42 and World Call cable channel  The exhibition will also be marketed on all other cable channels will the gold sponsors logo on them  Branding at Royal Palm Golf and Country Club: we will allow the Gold Sponsor to put up their own branding on the trees inside the venue and at the park surroundings.

Gold Sponsor Contd  Logo of Gold Sponsor as sponsors on flyers: 50,000 flyers will be distributed in areas such as DHA, Cantonment, Gulberg, Mall Road, and neighborhood areas surrounding Royal Palm Country Club  Logo on backdrops as the at the exhibition hall: Gold sponsors will be placed in second row on the backdrops placed at various locations within the hall

Gold Sponsor Contd  Logo of Gold sponsor on bill boards on the second row on the two billboards will be placed on the most prominent sites  Logo on Red Fair official face book page as official Red Fair Sponsors  Pre Interview in Style 360 with some presence of the product before the event n

Gold Sponsor Contd  Advertisements on CNPWCCI website: these advertisements will be placed throughout the Royal Palm Golf and Country Club  Logo as Gold sponsor on 200 steamers: these streamers will be placed in areas such as Gulberg, Cantonment, Mall road  Logo as Gold sponsor on standees placed in exhibition hall  Ad in print magazines such as Sunday Daily Times and Sunday Plus (at least 2 insertions)

Silver Sponsor .5 Million  One booth shell scheme size (3x3) 9 sqm in the exhibition hall: this bare space can be branded howsoever the sponsors wish because the space has no boundaries or demarcations  Logo of Silver sponsors on flyers: 50,000 flyers will be distributed in areas such as DHA, Cantonment, Gulberg, Mall Road, and neighborhood areas surrounding Royal Palm Country Club

Silver Sponsor Contd  Logo of Silver Sponsors on backdrops at the exhibition hall: there will be a number of backdrops placed at various locations within the hall  Advertisements on CNPWCCI website: these advertisements will be placed throughout the Royal Palm Golf and Country Club  Pre Interview in Style 360 with some presence of the product before the event

Silver Sponsor Contd  Logo on Red Fair official face book page  Advertisement on CNPWCCI Website  Ad in print magazines such as Sunday Daily Times and Sunday Plus (at least 2 insertions)

Style Partner Rs 300,000  Makeup of all models who will be walking the ramp: there will be a number of trade fairs throughout the event, and the makeup and styling of the models for these trade fairs will be the responsibility of the style partner  The logo of the style partner will be present everywhere on the marketing collaterals

Style Partner Contd  Make a ramp, and conduct a makeup demonstration or a makeup and style walk  They will be expected to perform an activity: an activity will include a makeup demonstration in the venue between the audience  One booth shell scheme size (3x3) 9 sqm in the exhibition hall: this bare space can be branded however the sponsors wish because the space has no boundaries or demarcations.