The Future Viewing Landscape A Decipher Presentation For TAM Ireland - PowerPoint PPT Presentation

The Future Viewing Landscape A Decipher Presentation For TAM Ireland Dublin - 14 th October 2016 @DecipherOffAir @nwalley

A Difficult Question “It’s tough to make predictions, especially about the future” - Yogi Berra @DecipherOffAir @nwalley

A Difficult Question @DecipherOffAir @nwalley

The Five Stages Of Television Multi-Function Multi-Channel Simple TV @DecipherOffAir @nwalley

The Five Stages Of Television Cloud Connected & Converged Multi-Function Multi-Channel Simple TV @nwalley @DecipherOffAir

The Five Stages – the competitors? Cloud Connected & Converged Multi-Function Multi-Channel Simple TV Broadcasters Broadcasters Broadcasters Broadcasters New Aggregators Platforms ?? Phone Internet Phone Co.s Phone Co.s TV Platforms QuadPlay Internet Mobile Mobile Smart @nwalley @DecipherOffAir

The Five Stages – what do we measure? Simple TV Cloud Multi-Channel ‘Connected’ & ‘Converged’ Multi-Function FTA Broadcast FTA Broadcast Colour Broadcast 4k Broadcast / linear IP Pay Broadcast Pay Broadcast Remote Controls Red Button 2 / IP Red Button / MHEG PVRs Rich Media EPGs ? PC Catch Up Catch Up x 2 nPVRs Box Set/ Movie VOD x2 OTT On-Demand Clips / Short Form (Device) Clips /Short Form (TV) Social Media (Device) Social Data/Web Apps (TV) @DecipherOffAir @nwalley

What Should Broadcasters Care About In 2016/17 The Rise of Greater Greater Stronger, More The Rise of Search & Integration Integration The Impact of Pervasive ‘Presentation Recommendati Between Linear Between Web Data Platforms on and VOD & TV @DecipherOffAir @nwalley

More Pervasive Platforms ‘Media Server’ PVR 10TB PVR 12 Tuners UV Library 1TB/2TB Local Storage Network PVR and INTERNET PVR ‘owned media’ store VOD Live Channels Device / Apps The Operator’s Mobile App Smart TV Dumb TV 2 concurrently 2 concurrently The Operator’s Platform App The Operator’s ‘Puck’ Limited OOH capability @DecipherOffAir @nwalley

A Manufacturer’s Platform ‘Media Server’ PVR 10TB PVR 12 Tuners UV Library 1TB/2TB Local Storage Network PVR and INTERNET PVR ‘owned media’ store VOD Live Channels Device / Apps The Manufacturer’s Mobile App Smart TV Dumb TV The Manufacturer’s OS The Manufacturer’s ‘Puck’ @DecipherOffAir @nwalley

“Challenger” Platforms Google Nexus Apple TV Amazon Fire TV Now TV Android Roku OS Fire OS (Android) iOS Google Play Movies Various retail options Amazon iTunes No broadcast New TV Smart Box has No broadcast No broadcast broadcast @DecipherOffAir @nwalley

Rise of Presentation - Rich Media EPGs Multi-Channel Simple TV Multi-Function ‘Connected’ & ‘Converged’ Cloud Rich Graphics (Netflix) Rich Metadata Movement (XboxOne) @DecipherOffAir @nwalley

Evolution of Search & Recommendation Predictive Editorial Trending Alphabetical Predictive Algorithmic (Audience / Curated Data Search (User Based) Based) Search Recommendation @nwalley

Evolution of Search & Recommendation ‘The Rise of The Algorithm’ ‘Rich metadata’ @DecipherOffAir @nwalley

Toy Story @nwalley

@nwalley

Convergence of TV and the Web – Platform Data 3 rd Party Data Social Data Metadata Broadcast On-Demand Customer Account PVR Viewing Advertiser Viewing Data Viewing Data Information Data Data INTERNET BARB TAM Individual Data Viewer Profiles Broadcast Schedule Data Second Screen Activity Advertising Schedule Data @nwalley

“ I visualize a time when we will be to robots what dogs are to humans, and I'm rooting for the machines ” - Claude Shannon @nwalley