The Fast Food Lover ● 30 hrs. of watching video per week ● Equal use of desktop and mobile devices ● Sports fanatic Avid fantasy sports player & video gamer ● ● 16.5 hrs. of radio listening per week ● Heavily influenced by others ● Own sports experiences across the top social platforms ● Blend of linear and streaming audio
First Timers Nostalgics
It’s no secret that people appreciate things that are tailored to them as opposed to generic targeting.
● 200 TRPS with HM & GM ● 95% of First-Timers listen to AM/FM Radio Weekly ● 97% of Nostalgics listen to AM/FM Radio Weekly
The road-tripper makes up 15,568,000 people in both the First Timers and Nostalgics targets.
SEM Questions: How many calories are in a Big Mac? How big is a Big Mac? How much is a Big Mac? Should I order a Big Mac? What’s in the Big Mac sauce?
Programmatic: Over 100 million impressions + Premium Display Ad Placements Sponsored Social Media Posts Online Video Streaming
ellen.ede Introducing this newb to the best burger #loveatfirstbite #McDonaldsFIFA hannahhedling where’s my invite?! sydney_singz @hannahhedling McDonalds date this friday?
July 19-22, 2018 Reaching: over 130,000 gamers, content creators, pop culture and entertainment consumers, and comic, movie, and sci-fi fans
1974 Big Mac packaging ● 7,000 select stores ● ● limited time only during July 25 through July 30 Promoted through Social Media ● specifically Facebook
Jenn Im 1.6 Million Instagram 2.2 Million Youtube Followers
This experiential effort transcends the festivals and convinces the First Timers to visit our stores as well.
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