The Company Revolve Ride is an autonomous indoor cycling facility located in Eagle, Colorado that focuses on providing indoor cycling for the 21st century. Their Problem Through the brand strategy they completed with us, we discovered that they were operating under a difgerent mindset than other cycling facilities. We found that they needed a mark that combined the speed of cycling and the autonomy and simplicity of their service. PROJECT COMPLETED: FEBRUARY 2019 INSPIRING BRANDS TO BE MORE.
Our Solution The chosen mark is a set of two wheels in motion forming a letter “r.” Using the timeless and sometimes cold font Helvetica for the wordmark speaks to the impersonal nature of their service. Modifying the capital letter “R” in the type makes it more distinct and uniquely ownable. Subtle changes have been made to the white version so that it looks the same as the black version. Logos that were designed prior to apps and websites can still work in those situations because they stuck to the time honored tradition of making logos that scale well. You never know were a logo might be used. INSPIRING BRANDS TO BE MORE.
INSPIRING BRANDS TO BE MORE.
Logos exist in context. Never will people only see your logo on a blank white page. INSPIRING BRANDS TO BE MORE.
We always try to show logos in a relevant context surrounded by messages and images the client would actually use. INSPIRING BRANDS TO BE MORE.
INSPIRING BRANDS TO BE MORE.
We Make Brands Work. We’re the fearless creatives you’ve been 1509 York St #204 searching for all your life. We create Denver, CO 80206 authentic brands that feel human. (720) 470-2577 Brands that attract attention and drive wondercrate.com sustainable growth. INSPIRING BRANDS TO BE MORE. INSPIRING BRANDS TO BE MORE.
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