5/9/2009 The Changing State of WV The Changing State of WV Nutrition Programs Nutrition Programs May 2009 May 2009 Misty Buchanan W V Nutrition Netw ork Coordinator W V Fam ily Nutrition Program Obesity Epidemic Obesity Epidemic – – What is being done? What is being done? Federal Programs Federal Programs State Programs Working together! 1
5/9/2009 Federal Nutrition Resources Federal Nutrition Resources Federal Resources: WIC SNAP Ed. (Formerly Food Stamp Program) Office of Child Nutrition (DoE) ( ) CACFP (Commodities) State/ Local Resources State/ Local Resources Food Banks Bureau for Senior Services Bureau for Senior Services Retailers Association Higher Education Local Health Departments Farmer’s Markets (Dept. of Ag.) American Dairy Association And many others! 2
5/9/2009 How do we work How do we work together? What is the WV What is the WV Nutrition Network? Nutrition Network? Mission: The West Virginia Nutrition Mission: The West Virginia Nutrition Network promotes healthy lifestyles through collaborative partnerships and social marketing efforts in order to improve eating habits and increase physical activity levels of all West physical activity levels of all West Virginians. 3
5/9/2009 WV Nutrition Network WV Nutrition Network WIC American Dairy Dairy SNAP Associati on State Dept. of Office of Child Ag. Nutrition Nutrition State Network WVU Retail Extension Assoc . Senior WV State Services Local Food Health Banks Depts. Developing the Developing the WV Nutrition Network WV Nutrition Network Find a niche that would allow the Network to grow without competing or duplicating existing efforts. without competing or duplicating existing efforts. Direct delivery interventions were plentiful. Find ways to address existing needs in a more effective manner Needs assessment noted that marketing and media efforts were limited. Applied the Social-Ecological Model A framework to examine the multiple effects and interrelatedness of social elements in an environment 4
5/9/2009 WV Nutrition Network WV Nutrition Network Objectives: Encourage Collaboration among local and Encourage Collaboration among local and statewide organizations Share Resources Avoid Duplication of Effort Find the WIN-WIN (doing more with the same – not less) Encourage behavior change through Social Marketing Social Marketing Strategies Social Marketing Strategies What is Social Marketing? Social marketing is a disciplined, audience focused, research-based g p , , process to plan, develop, implement, and assess interventions designed to influence the voluntary behavior change of target audiences in order to improve their personal welfare and/ or that of their society. Alan Andreasen, PH.D., Georgetown University Social marketing can be thought about as a: Systematic and strategic planning process. Social or behavior change strategy. Mindset for addressing problems. d f dd bl Total package of strategies carefully chosen based on characteristics of the target audience. 5
5/9/2009 Social Marketing (Examples) Social Marketing (Examples) Media Outlets: Billboards PSA’s Paid Radio Advertising P id R di Ad ti i Newspaper Articles (and Ads.) Media Coverage for spotlight events (TV, Radio, & Newspaper) 6
5/9/2009 Social Marketing (Examples) Social Marketing (Examples) Promotional Events: Silver-Haired Legislature (Bureau for Senior Services) Walk-It Up Events (Kanawha/ Charleston Health Dept.) Week of the Uninsured (Health Right) Berkeley County Schools (WVU Extension Service) WV State Fair (WVU Extension Service) Retail Events (Wal-Mart, Kroger, and Foodland) 7
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5/9/2009 How do you get involved? How do you get involved? For more information on the WV Nutrition Network, visit www.wvnutrition.org. Contact Misty Buchanan at Misty Buchanan@mail wvu edu or Misty.Buchanan@mail.wvu.edu or 304/ 720-9871. For more information on Social Marketing, visit http: / / www.cdc.gov/ nccdphp/ dnpa/ so cialmarketing/ index.htm 11
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