th
• Working with Gumdrop And LitterARTI • Aim: to raise awareness of the problems caused by chewing gum on the floor • 4 events - 9th April, 9 th May, 20 th June, 25 th July • Prize draw 25 th July - £500 shopping vouchers to be won • Levels of chewing gum being monitored
Awards scheme to recognise and • encourage good service by bus drivers BID sponsoring the competition • Launched 24 th April • Monthly winners to receive £100 • shopping voucher Those who nominate winner will receive • a month’s free bus travel First promoting the campaign strongly •
5 week radio ad campaign with Heart Bristol & Bath, to include: • - 5 ‘Saturday Safari’ events in Broadmead on 25 th July / 1 st August / 15 th August / 22 nd August / 29 th August (face-painting, safari props, Heart al-fresco set up, BSQ gazebo) - additional different event each week (rent-a-zoo, safari mocktail bar, safari arts & crafts, etc.) - on-line advertising throughout the campaign - retailer sampling to be requested at events (& opportunity for e.g. discount leaflet distribution & sampling) - sponsorship package to promote Shaun in the city trail in BSQ
5 week regional advertising campaign with: • The Post, Metro, Weekend, Western Daily Press, West Country Life, North, Somerset Mercury 5 week on-line digital campaign to broaden reach • (inc. Glos, Bath, Frome, Somerset) Editorial to be included. Also Facebook campaign and promotional • video To promote our main messages around: • - best shopping destination in the South West - great range of independent stores - easily accessible city centre location - promoting Bristol Shopping Quarter brand
• April – ‘Spring into summer’ • May – Bristol Hippodrome & La Grotta • June – Father’s Day • Engaging with more people (36,000 for May competition) • Increasing our ‘likes’ • Engaging with more retailers and promoting their events & offers to more people
• Facebook: +2% in April / +7% in May (vs previous month) • Twitter: +2% in April / 1% in May (vs. previous month) • BSQ website: +23.5% in April / +17.4% in May (Unique visitors vs same month in 2014)
BID is sponsoring ‘Retailer of The Year’ award • - Weekly in-paper branding - dedicated BID coverage – 17 th June BID 2014 Christmas marketing campaign – • selected as finalist in ‘Marketing campaign of The Year’ award Winner will be announced at the Awards ceremony on 25 th June •
• Large sail replacement
BID-funded customer service courses - 26 th May - 16 th June Retailers who attended include: - M&S - The Galleries - Shopmobility - Boots - Co-Lab - Milliners’ Guild - London Camera - The Change Group Exchange - Lady K Loves - Argos - The Galleries - Dr. Martens - Subway - Everything Hair - Specsavers - Hotter
Ad in Group magazines: • - Coach Monthly - Group Travel Organiser - The Pass - Travel GBI - Group Leisure Ads to appear in July and August publications • Editorial opportunities •
Hanging baskets – w/c 8 th June • Installed and maintained by the BID (until October) •
Shaun in the City, 6 th July - 31 st August • St Paul's Carnival, 4 th July • Pride Week - across Bristol and Castle Park, 4 th -12 th July • Harbour Festival, 17 th - 19 th July • Balloon Fiesta - Ashton Court, 6 th - 9 th August • Kite Festival - Durdham Downs, 22 nd - 23 rd August •
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