TDM Coordinating Committee Inaugural Meeting – August 26, 2019
Agenda 1. 1. Welcome e and d Publ blic ic Comment 2. 2. Introdu duct ctio ion n of f Membe bers 3. 3. Histo story an and d TDM DM Plan an 4. New Committee 4. ittee – Adm dmini nistrative strative Items Adoption of Charter Schedule of meetings Voting/non-voting members Standing members Member terms Sub-committees 5. 5. Upc pcomin ing g TDM Events nts 6. 6. Adj djourn urn
Mobility Services Congestion Mitigation and Air Quality Program Funds; Partnership with GA Department of Transportation 20-county maintenance area: over 600 employer partners, 337,000 employees, 567,000 students and 50% of Georgia’s total population Counties: Bartow, Clayton, Cobb, Cherokee, DeKalb, Douglas, Fulton, Fayette, Gwinnett, Hall, Henry, Rockdale, Carroll, Coweta, Spalding, Newton, Walton, Barrow, Forsyth and Paulding 3
Mobility Services 4
25 Years of TDM 5
Background Regional TDM Plan (2013) Regional TDM Framework Plan (2016) Georgia Commute Option s’ T ransition to ARC (2017) TDM Advisory/Steering Committee (2018) TDM Coordinating Committee (2019) TDM TDM Plan Plan Update e (2020) 0) 6
Regional TDM Framework - TDM Coordinating Committee A formal TDM committee within the ARC decision making and support structure would provide input into setting the region ’ s: • Goals; • Policies; • Strategies; and • Messaging, marketing and outreach coordination 7
Regional TDM Framework - TDM Coordinating Committee Focused on thought-leadership with formal decisions routed • through and to T AQC Include an array of disciplines in the make-up of the • committee (e.g. transportation agencies, TMAs, large employer , transit provider , parking, schools/universities, government, MAC, SHRM, CID, etc.) Key topics include last mile research, technological advances, • research-based marketing, role of incentives on behavior change, etc. 8
Proposed Regional TDM Framework - TDMCC Focus Mirrors Mobility Services Community Marketing/ Workplace Schools Operations Communication • Last mile transit • Employer Program access • Universities and - Ride-Matching - General messaging • Worksite K-12 • Construction - GRH infrastructure - Data-driven Mitigation • Research strategy • Program Evaluation - Incentives • Residential • Planning Support • Pilot Projects - Behavior Change marketing - T echnology • Campaigns and Solutions • Parking events - Materials and Outreach • LCI Integration 9
TDMCC Structure ARC Board of Directors Mobility Services Manager serves • as chair; Transportation & Air Quality Similar structure as TCC • Committee Currently identified as TDM • Advisory Committee within TCC TCC TDM CC according to Unified T ransportation Plan Meetings every other month • Proposed Function Buckets (6 per year) Marketing and Communications Research/Policy TDM CC Programs and Services – Commuters & Employers Technology & Innovation Universities & Schools 10
Discussion Topics • Adoption of Charter • Schedule of meetings • Voting/non-voting members • Standing members • Member terms • Sub-committees 11
New Regional TDM Plan Initiative • Last plan 2013/2014 • Updated in 2016 • Different transportation landscape • Changing technology • Growing region 12
New Regional TDM Plan – Growing Population 2040 In the next 25 years, 8 million ARC forecasts the Atlanta region will add 2.5 million people 2015 5.5 million 13
New Regional TDM Plan – Shifting Demographics Th The region ion is 2015 2040 becom coming ing mu much h more mo e diver erse se with th 23.4% 12.9% Hispanic minority mi rity groups ups ma making ng up th the 10.8% 8.3% The region is becoming much more diverse with minority groups making up Other the majority of the metro area’s population by 2040 ma majority ity of th the e 31.8% 36.4% metro area’s Black populati ulation on by 34.0% 42.4% White 2040 40 14
New Regional TDM Plan – Aging Population By 2040 1 in 5 residents will be over the age of 60 15
New Regional TDM Plan – Local Issues and Regional Priorities Melding More than ever Air Quality and Supporting local Affordable and businesses and convenient travel Congestion the international options for all economy ages and abilities 16
Upcoming TDM Related Events • PARK(ing) Day – September 27 • Biketober Modal Promotion - October 1-31 • TDM Summit – October 9 • T elework Summit – November 13 17
Next TDMCC Meetings • Tuesd sday ay, October ber 22, 9:30 to 11:30 AM • Tuesd sday ay, Decem cember ber 17, 9:30 to 11:30 AM • Email us: TDMCommittee@atlantaregional.org • Website: https://atlantaregional.org/transportation- mobility/boards-and-committees/transportation-demand- management-coordinating-committee/ 18
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