TCL is the third largest TV manufacturer in the world With its subsidiaries designs, manufactures and markets an expanding portfolio of TV Multimedia, Communications, Home Appliances and Consumer Electronics worldwide under different key brands. The Group’s portfolio of products is currently sold in China and over 160 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific. Headquartered in Shenzhen, China, TCL Communication operates its highly efficient manufacturing plant and R&D centers in various provinces of the PRC. It employs over 12,000 people in China, Hong Kong and overseas.
OFFICES ES AND FACILITI LITIES ES AROUND TH THE W WORLD LD
INNO CENTER X-Lab Industrial Design User experience User Interface Communication
82 SYNER ERGYC CREA EATI TIVE VE FEL ELLO LOWS WS
CMF PROTO TOTYP TYPE LABS
Strategic tools Socio cultural reseach Selling experience Trend observation The team get inside the real user Every year team members travel to We visit the most influencial fair environment to learn more about different cities to work side by side and design events around the user behaviour and assess usability. with shop retailers in order to world to keep the team updated better understand user’s needs on the latest trends. and consuming patterns.
Student Design Competitions Design school Competitions The Royal Danish Academy of Fine Arts HK Polytechnic University Hunan University Beijing Institute of comunication
Design Awards TCL is one of the leading TV and multimedia manufacturers in the world. We Achivied the most regognized international design awards.
110”
UPPLEVA 2 Parties' first collaboration
ICE SCREAM Movable hibrid TV
Developed by iQiyi in partnership with TCL. It boasts a 48-inch screen, runs Android 4.2, and features a wide selection of movies and TV shows from Baidu’s video platform. This smart TV product will help promote Baidu video site iQiyi.
Cross collaboration B&O Design, Denmark BMW Design, SZ Lunar Design, SF Frog Design, SF Professional Elemental 8, San Jose ....... Design Exchange 3 Continents’ Design Exchange
UI 5.0 Demo MiTV Interface Design 4.0 4.5 5.0 16 weeks
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