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TARGET DEMOGRAPHIC Guys & Girls, 18 35. Leading a Mountain, - PowerPoint PPT Presentation

Jan 27, 2024 •346 likes •540 views

TARGET DEMOGRAPHIC Guys & Girls, 18 35. Leading a Mountain, Outdoor and/or Urban Lifestyle. Demand Quality, Craftsmanship, Progression, Utility, and Style. Possess a Healthy Dose of Youthful Attitude. Brand

  3. TARGET DEMOGRAPHIC • Guys & Girls, 18 – 35. • Leading a Mountain, Outdoor and/or Urban Lifestyle. • Demand Quality, Craftsmanship, Progression, Utility, and Style. • Possess a Healthy Dose of Youthful Attitude. • Brand Loyalists, Alternative Outdoor Seekers, and Influencers.

  4. POWER OF THE BRAND

  5. POWER OF THE BRAND

  6. POWER OF THE BRAND: PLAYERS

  7. POWER OF THE BRAND: PLAYERS

  8. POWER OF THE BRAND: PRESS COVERAGE

  9. POWER OF THE BRAND: PRESS COVERAGE

  10. POWER OF THE BRAND: PRESS COVERAGE

  11. POWER OF THE BRAND: PRESS COVERAGE

  12. POWER OF THE BRAND: PRESS COVERAGE

  13. POWER OF THE BRAND: INSTAGRAM

  14. POWER OF THE BRAND: PREMIUM EVENTS – 2016 US OPEN

  15. POWER OF THE BRAND: CURRENT PARTNERS

  16. POWER OF THE BRAND: INTERNATIONAL PARTNERS

  17. POWER OF THE BRAND: INTERESTED PARTNERS

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