TAPSILOG by Mar artin tin Del Ro Rosa sari rio IN PARTNERSHIP WITH RESURGENT CORPORATION
EXECUTIVE SUMMARY Martin tin Del Rosari rio is an award-winning actor and model. He is partnering with Resurgent Corporation to give you Tapsilog. Tapsilog og is a food stall that is dedicated to the most-loved rice meal by Filipinos – tapsilog. This popular meal trio which is composed of tapa, rice and egg has spawned into other variants including tocilog, spamsilog, bangsilog, bacsilog, danggit-silog, among others.
VALUE PROPOSITION Specializes in tapsilog and other silog • meals. Perfect for meals any time of the day. • Franchise can be located virtually • anywhere Popular product for all market • segments Affordable business ownership • Strong business, PR & marketing • support.
DESIGN INSPIRATION
CART DESIGN (1200mm x 600 mm) DISCLAIMER: This is an artist’s rendering based on current development concepts, which are subject to change without notice. No guarantee is made that the product or facilities depicted will be built, or if built, be of the same type, size, dimensions, or nature
LICENSE PACKAGE • Brand Value • Marketing and PR • Brand License Kit • Franchise Kit
FRANCHISE PACKAGE Use of Trade Name and ✓ Logo Initial Equipment ✓ Cart (1200mm x 600mm) ✓ ₱ 49,999 Initial Inventory ✓ Celebrity Factor ✓ PR & Marketing Kit ✓ Business & Training Kit ✓ Notarized Franchise ✓ Agreement After Sales Support ✓
MARKETING PLAN Tapsilog will be introduced using an extensive advertising with a logo to promote public identification and brand recognition. Online marketing through effective website strategy will also be used to build and promote the brand, as more and more clients are engaging online. Additionally, Tapsilog will send out informational newsletters to the target market and interested parties.
PUBLIC RELATIONS PLAN To gain better reach and engagement, Tapsilog will produce press releases for the local and international market and conduct video shoots to promote the brand. Several celebrities would also be featured to help the brand gain more followers on social media platforms.
TAPSIL SILOG OG GARL RLIC IC TAPA PRODUCTS SWEET TAPA SPICY ICY TAPA
CART ROI Disclaimer: The above prices are as of December 14, 2018 and may vary in the future due to change of circumstances and assumptions.
LICENSING REQUIREMENT L E T T E R L I C E N S E E R E S E R V A T I O N F I N A N C I A L O F I N T E N T I N F O R M A T I O N O F A G R E E M E N T S T A T E M E N T S S H E E T
LICENSING PROCESS FLOW 1 2 3 INFORMAL INTERVIEW WITH SUBMISSION OF SETTLEMENT OF LICENSING REVOLUTION MANAGEMENT REQUIREMENTS PACKAGE AND EVALUATION OF REQUIREMENTS 5 4 SALES AND OPERATION DRAFTING AND SIGNING OF ORIENTATION AND AFTER- LICENSING AGREEMENT* SALES SUPPORT *Government-mandated requirements should be processed by the client thirty to ninety days from the signing of the Licensing Agreement
THANK YOU! F O L L O W U S O N S O C I A L M E D I A @resurgentcorporation C O N T A C T U S inquiries@resurgentcorporation.com
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