PAVE P U B L I S H I N G N O V E M B E R 30 , 20 12 CONTENTS - PDF document

PAVE P U B L I S H I N G N O V E M B E R 30 , 20 12

CONTENTS THE IMPRINT 4 About Us 5 SWOT Analysis THE SHIT WE DID 7 Tip Sheet 10 Marketing Summary SARAH POLLEY 12 Metadata 13 P&L The Sh * t We Did when we were young CO-OP CULTURE Foreword by the authors of THE 100-MILE DIET 17 Tip Sheet CULTURE CO-OP 20 Marketing Summary 24 Metadata How Community is Making a 25 P&L Comeback mike soron READ ATWOOD WHEN YOU GET ARRESTED READ ATWOOD 29 Tip Sheet WHEN YOU GET 33 Marketing Summary ARRESTED 35 Metadata 36 P&L EDITED BY JULIE WILSON HOW TO PUNCTUATE LIFE’S BIG MOMENTS WITH THE BEST CANADIAN BOOKS WILL THIS MAKE ME FAMOUS? 39 Tip Sheet 42 Marketing Summary 45 Metadata P&L 3

THE IMPRINT ABOUT US PAVE is the intersection between tradition and invention. We create a platform for emerging Canadian voices that speak to a generation engaged in social issues. These stories echo Canadian ideas of culture, community, and social responsibility. We are proud to be an imprint of House of Anansi Press. Anansi titles have a reputation of excellence in Canadian literature, including the likes of Margaret Atwood, Matt Cohen, Michael Ondaatje, and Nort- hrop Frye, and a host of prestigious literary awards. THE TEAM Braden Alexander Creative Director (Gay in Residence) Lauren Cheal Editor-in-Chief (That Cat Lady) KC Hutton Managing Editor (Canadian in Training) Angelina Tagliafjerro Marketing Director (Miraculously Tiny Foodie) 4 PAVE PUBLISHING

SWOT ANALYSIS strengths weaknesses + Founders have experience in + Founders have limited magazine publishing, and have a practical experience in book fjnger on the pulse of Canadian publishing culture of the moment + Our focus on Canadian reali- + Founders who are passionate ties might limit foreign rights about emerging Canadian sales voices + Parent company’s reputation + Focus on Canadian realities sets a high standard for PAVE will provide a strong domestic as an imprint market for titles + The size of our market may + Parent company has an be limited due to our focus award-winning backlist of Cana- on social responsibility dian titles and has fostered the rise of many respected Cana- dian authors + Our focus on social responsi- bility will encourage a likeable brand ethos opportunities threats + Potential to fjll a niche by + Niche audience (Canadians, speaking to and for Canadians 25-40) limits market size for between the ages of 25 and 40. titles + Availability of new technology + Unknown profjtability for will allow us to explore new digital content using new formats and content in digital technology publishing + Tech savvy audience is less + Opportunity to impact a new likely to pay for content they era of Canadian publishing are used to getting for free (through blogs or pirated + A tech-savvy audience will allow materials) us to maximize ebook sales and new digital formats + Canadian focus limits the potential for a U.S. audience + Canadian content is relevant and media coverage to Canadian media, which will result in ample coverage of our authors and titles. 5

SARAH POLLEY The Sh * t We Did when we were young

THE SHIT WE DID TIP SHEET The Shit We Did When We Were Young Sarah Polley SOC022000 SOCIAL SCIENCE/ Popular Culture BIO026000 BIOGRAPHY & AUTOBIOGRAPHY / Personal Memoirs BIO013000 BIOGRAPHY & AUTOBIOGRAPHY / Rich & Famous memoir sales handle 6 x 9, 240 pages Oscar-nominated screenwriter Sarah Polley’s fjrst book is a touching Hardcover $29.95, and surprisingly funny exploration of life’s longest and most compli- Enhanced E-book cated relationship – the one between brothers and sisters. $27.95, E-book $24.95 description publication date September 2013 Oscar-nominated screenwriter and renowned director Sarah Polley moves from the silver screen to the written page in The Shit We Did . rights sold In her playful memoir, Polley delves into the complex relationships UK Rights Sold between brothers and sisters as she recalls growing up with her four $8000 CAD siblings and the shit they did together. From intense rivalries to embar- First Serial to The Walrus rassing traditions, she cleverly ties her brothers’ and sisters’ childhood $1500 CAD antics and behaviours to the way they relate to each other as adults. In doing so, Polley shows us that it is our siblings who teach us the most print run about ourselves. This charming book will have readers remembering 7,000 everything they love and love to hate about their own brothers and sisters. multimedia 5 embedded interviews in enhanced eBook blurbs “This carefully crafued book shows that Sarah Polley and storytelling are the perfect match.” – Patrick deWitt 7

“I have a crush on Sarah Polley. She is everything I’m not: witty, hilari- ous, and a total knockout.” - Seth Rogen “ The Shit We Did proves there are no limits to Sarah Polley’s creative prowess.” – Will Ferguson audience • The personal audiences/followings/fans of Sarah Polley who have grown up watching her and trust her as a social commentator, and know her as a talented screenwriter and director. • 25-35 year olds, who are in the midst of redefjning their rela- tionships with their siblings. These are: + Viewers of George Stroumboulopoulos, and listeners of Q with Jian Ghomeshi who want to be well informed about current Canadian creative culture + People who listen to Defjnitely Not The Opera (DNTO) and are interested in fascinating and beautifully-crafued stories key selling points oscar-nominated author. Polley’s celebrity will draw readers in (her recent documentary premiered at TIFF, she has 9,500 followers on Twitter, and is involved in local politics), but her down-to-earth, docu- mentary-style narrative will connect on a personal level with readers as they make connections to their own childhood. never before seen interviews. Extra footage from Polley’s docu- mentary will be used for an enhanced E-book and extensive marketing campaign. timely and nostalgic. This generation grew up with Sarah Polley and trusts her insights. As Gen Y settles into adulthood/parenthood, they value the change in their relationships with their own siblings. This title capitalizes on a current yearn for childhood. 8 PAVE PUBLISHING

sales channels sales numbers Chapters/Indigo 2000 Independent Bookstores 500 Costco 1000 Amazon 200 Library 1000 Total 4700 author information Sarah Polley is an Oscar-nominated screenwriter and director, as well as a social commentator and activist. She began her career as a child actor and fjrst gained fame for her role as Sara Stanley on Road to Avonlea . Now an acclaimed director, she earned an Academy Award for her fjlm Away From Her , based on Alice Munro’s short story “The Bear Came Over the Mountain.” Her 2012 documentary, Stories We Tell , debuted at TIFF. The fjlm discusses her parents’ relationship and chronicles the afgair her mother had which resulted in Polley’s birth. From watching extra interview footage from this documentary, Polley was inspired to further examine her relationships with her siblings, which became the basis for The Shit We Did . Polley lives in Toronto with her husband and young daughter. author hometown/place of residence Toronto, Ontario other publications Away From Her - Academy Award-nominated screen adaptation Stories We Tell - documentary Take This Waltz – feature fjlm comparable and competing titles 1982 by Jian Ghomeshi. Viking Canada, 2012, Hardcover, $30.00 Canadian Pie by Will Ferguson. Penguin Canada, 2012, Hardcover, $32.00 Falling Backwards: A Memoir by Jann Arden. Knopf Canada, 2011, Hard- cover, $32.00 9

MARKETING SUMMARY strategy Our sales strategy piggybacks on the celebrity of the author, Sarah Pol- ley, and her recent documentary Stories We Tell . We will present The Shit We Did When We Were Young as Polley’s follow up to her docu- mentary about her parents, and how that experience inspired Polley to examine sibling relationships. We will target select professional blog- gers, literary publications, and newspapers for reviews. We will use the current increase of media attention on Sarah Polley to garner interviews with national news media. We keep focus on her book by releasing select interview footage of Polley and siblings to exclusive media sources, such as Jian Ghomeshi and George Strom- boulopoulos. These will be used as talking points for the book as a whole. We will also target our audience (young, hip 25-35 year olds) through campaigns at Chapters/Indigo and Costco, in which we will emphasize the gifu aspect of this book, particularly as a Christmas present to a sibling. pre-publication Press release kits sent to local/national newspapers such as: + Vancouver Sun (Print/Online: Entertainment – Celebrity or Books section) + Toronto Star (Print/Online: Entertainment – Stargazing or Books section) + Globe and Mail (Print/Online: Arts – Celebrity or Books sec- tion) + National Post (Print/Online: Art – The Scene or Books section) + Angle: Universality of topic, likeability and popularity of author, and timeliness of the book for Christmas gifu giving between siblings. 5 kits and ARCs at cost = $125 Press release kits sent to mainstream book reviewers: i.e. 49th Shelf , Publisher’s Weekly , Library Journal , Kirkus Reviews , Booklist , and select Canadian bloggers (BlogTO.ca) 5 kits and ARCs at cost =$125 10 PAVE PUBLISHING