TAILORING YOUR DOUBLE OPT-IN EMAILS 14 February 2018 AGENDA - PowerPoint PPT Presentation

TAILORING YOUR DOUBLE OPT-IN EMAILS 14 February 2018

AGENDA DOUBLE OPT-IN MECHANISM 1. 2. DOUBLE OPT-IN EMAIL BUILDER 3. GUESTFOLIO SIGNUP FORM 4. CLIENT SHOWCASE 5. QUESTIONS

GUESTFOLIO DOUBLE OPT-IN ‘Express’ consent through Guestfolio sign-up form ‣ In some countries, ‘Express’ consent is the law SUBSCRIBER STATUS Subscriber Profile shows the status of ‣ ‘Express’ consent means you can market each subscriber, e.g. ‘Express Consent’, ‘Implied Consent’ to subscribers indefinitely until they withdraw their consent ‣ Avoid bogus subscriptions ‣ Helps maintain a healthy subscriber list DOUBLE OPT-IN EMAIL HELP ARTICLE → http://help.guestfolio.com/article/442-double-opt-in-email

DOUBLE OPT-IN MECHANISM How does it work? 1 2 3 SIGN UP FORM DOUBLE OPT-IN EMAIL CONFIRMATION PAGE Subscribers sign-up through the Guestfolio form Subscribers receive an email to confirm their Subscribers receive confirmation after clicking on hotel’s website subscription on subscription confirmation link

AGENDA DOUBLE OPT-IN MECHANISM 1. 2. DOUBLE OPT-IN EMAIL BUILDER 3. GUESTFOLIO SIGNUP FORM 4. CLIENT SHOWCASE 5. QUESTIONS

DEFAULT DOUBLE OPT-IN EMAIL Default email when no custom double-opt in email is built EXAMPLE OF DEFAULT DOUBLE OPT-IN EMAIL Colours and branding are based on Mobile Concierge branding TO MODIFY BRANDING → On Guestfolio, go to ‘Mobile Concierge’ → ‘Branding styles & colors’

DOUBLE OPT-IN EMAIL BUILDER Customization options to tailor your messaging ‣ Content and messaging ‣ Style and design DOUBLE OPT-IN BUILDER Customize your double opt-in emails like any other type of email ‣ Use pre-configured Automated Email template ‣ Support for languages DOUBLE OPT-IN EMAIL HELP ARTICLE → http://help.guestfolio.com/article/442-double-opt-in-email

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AGENDA DOUBLE OPT-IN MECHANISM 1. 2. DOUBLE OPT-IN EMAIL BUILDER 3. GUESTFOLIO SIGNUP FORM 4. CLIENT SHOWCASE 5. QUESTIONS

GUESTFOLIO SIGNUP FORM Capture and store subscriber data in your Guestfolio account ‣ Choose from three options: Basic , Hosted and Advanced SIGNUP FORM BUILDER Create customizable signup forms for ‣ Customizable to your your website and store subscriber data in your Guestfolio account website’s branding ‣ Support for languages ‣ Double Opt-In email confirmation SIGNUP FORM HELP ARTICLE → http://help.guestfolio.com/article/32-how-do-i-get-people-to-sign-up-to-my-newsletters

GUESTFOLIO SIGNUP FORM Examples of each option A B C BASIC HOSTED ADVANCED Capture email address only Signup form hosted by Guestfolio with First Name, Highly-customizable. Add more fields like City, Last Name and Email address fields Country, Languages, Interests

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AGENDA DOUBLE OPT-IN MECHANISM 1. 2. DOUBLE OPT-IN EMAIL BUILDER 3. GUESTFOLIO SIGNUP FORM 4. CLIENT SHOWCASE 5. QUESTIONS

CLIENT SHOWCASE Built by Guestfolio clients VILA VITA PARC ALGARVE, PORTUGAL vilavitaparc.com ENGLISH FORM PORTUGUESE FORM

CLIENT SHOWCASE Built by Guestfolio clients RANCHO SANTANA POPOYO, NICARAGUA ranchosantana.com

CLIENT SHOWCASE Built by Guestfolio clients FORM ON HOME PAGE AMBERLEY CASTLE WEST SUSSEX, ENGLAND amberleycastle.co.uk POP-UP FOR ADDITIONAL SUBSCRIBER DETAILS

RECAP Key takeaways from today’s webinar ‣ Get Express Consent so you can market to the subscriber indefinitely ‣ Double Opt-In email ensures your list contains qualified subscribers ‣ Including subscriber Interests and Language on your signup form allows 
 you to create highly-targeted lists for your campaigns ‣ The Guestfolio Signup Form can be tailored to maintain brand consistency with your website

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