Swindon Town FC Business Presentation Our Vision Steve Murrall – General Manager Tuesday 9th July 2013
STFC Business Presentation – Our Vision Welcome What can you expect from this evening? • To be updated on progress so far • To understand where we are trying to take this business • To feel that the communication is improving
STFC Business Presentation – Our Vision MISSION STATEMENT To create a community centric, self-sustainable business that supports the infrastructure, personnel and training facilities of the club. Providing a playing budget that will empower the team to challenge for on the pitch success, and to win promotion to the Championship. To encompass the community regardless of race, gender, age or ability creating a truly interactive club that understands the history, aspirations and expectations for the future of the catchment area. The club will provide entertainment at appropriate pricing whilst proactively and purposely engaging with its members, supporters, sponsors and the media. These are our lifeblood and as much part of the Club as our Players, Coaches, Staff and Board.
STFC Business Presentation – Our Vision The Board Who’s Who on the board Jed McCrory – Chairman Jed McCrory – Chairman As Chairman Jed has taken a hands-on approach to pushing the club forward from both a business improvement perspective and from a future development standpoint. Jed has many years experience across many platforms, including corporate governance, digital media, land development and building strategic partnerships. Being the figure head of the club Jed is keen to engage the community, embrace the youth and ensure the club is accessible to all. The main drive is to create a sustainable business model to ensure the club no longer needs to rely on a wealthy benefactor.
STFC Business Presentation – Our Vision The Board Who’s Who on the board Steve Murrall – General Manager Jed McCrory – Chairman Replacing the previous role of CEO the role of General Manager is to put into place the vision of the board within the business and ensure the day to day operations are carried out effectively, incorporating new revenue streams and greater transparency. Steve brings with him a mix of operational and sales Steve Murrall excellence developed over 20 years within blue chip organisations as well as a ‘make it happen’ approach to the challenges businesses face. Ensuring the club carry out the reorganisation and continual development in a fair and communicated way to staff, fans and all others concerned with the club.
STFC Business Presentation – Our Vision The Board Who’s Who on the board Sangita Shah – Non Executive Director Sangita has a long track record working in senior Jed McCrory – Chairman positions for corporate organisations including Unilever, Mars, KPMG and Ernst and Young. She is a regular advisor and senior consultant to a number of organisations which have included HM Cabinet Office, Commonwealth Business Council and HSBC. Steve Murrall She is Past President of the Chartered Institute of Sangita Shah Journalists and was voted one of Britain ’ s top 40 media assets and is a frequent key note speaker in a number of forums including the Windsor Leadership Trust. By training she is a qualified accountant and read MSc Economics at University of London. Sangita brings a level of business acumen that will greatly assist the business in achieving its objectives.
STFC Business Presentation – Our Vision The Board Who’s Who on the board Lee Power – Director in charge of football matters Jed McCrory – Chairman Lee has joined the board to bring the contacts and expertise on a purely football level. Working closely with the manager Lee will ensure the budget is achieved and the players Kevin needs are made Steve Murrall available to him within that budget. Working in football from player to business man Lee brings the Sangita Shah football world experience to the team. Lee Power
STFC Business Presentation – Our Vision The Rest of the Team: Operations
STFC Business Presentation – Our Vision The Football Management Team Kevin MacDonald Manager Mark Cooper Assistant Manager Fraser Digby GK Coach Paul Godfrey Club Physio Mike Cooper Assistant Physio Roger Jones Kit Man
STFC Business Presentation – Our Vision Current STFC Squad Members Wes Foderingham Troy Archibald-Henville Jay McEveley Alan Navarro Luke Rooney James Collins Nathan Thompson Andy Williams Louis Thompson Miles Storey Paul Benson Darren Ward Paul Caddis
STFC Business Presentation – Our Vision Current STFC Squad Members Kayden Jackson Leigh Bedwell Aaron Oakley Alex Ferguson Connor Waldon Mark Francis Jack Barthram Tijane Freitas Reis Grant Hall Massimo Luongo Alex Smith Nathan Byrne Alex Pritchard
STFC Business Presentation – Our Vision The Academy Team Jeremy Newton CoE Manager Karen Ainscow Youth Secretary Shaun Wood Development Stage Coach Steve Hale Goal Keeping Coach Dave Warren Recruitment
STFC Business Presentation – Our Vision What were and are our Key Objectives Upon Arrival Steady the ship • How Reduce overheads • What did we do? Increase revenues • Immediate wins Delivered Projects in less than 4 months • New Ticketing System • Shop and ticket office integration • Catering Deal • New Training Facilities • New Coach (transport)
STFC Business Presentation – Our Vision How did we ‘Steady the Ship’ • Immediate controls implemented • Measurements devised and implemented • Structural integrity • Identified team members • Reviewed funding lines • Engaged professional services • Reviewed all contractual obligations • Took hard decisions Back
STFC Business Presentation – Our Vision What did we do to reduce overheads? • Reviewed playing budget and set a more realistic level • Reviewed staff levels and implemented a restructure process reducing non footballing staff from 28 to 14, broken down as follows: • 4 volunteer redundancies • 7 TUPE Agreements (Lindley) • 2 retirements • 1 other This process reduced the non football wage bill from £775k per annum to circa £350k per annum with no negative impact on the business. In addition we reviewed all service contracts including vehicles, power, maintenance and facilities, ensuring we were achieving value for money. Back
STFC Business Presentation – Our Vision Immediate wins on revenue • Lindley catering deal worth £4m net contribution to the club over 10 years against previous profits of circa £1m over the same period. • Concerts – 10 year concert deal worth a minimum of £3m profit to the club over that period with a potential upside of £9m • Entertainment in the Legends, including Soul Nights, Comedy Nights, and other acts as and when engaged • Maximising the usage of the facilities, current private boxes, increasing hospitality areas and reviewing sponsorship deals to convert to longer term agreements. Back
STFC Business Presentation – Our Vision New integrated retail and ticketing system • Old system was not integrated – We did not Know our customer • Over a 6 month period 5 systems were evaluated • Ticketmaster chosen as preferred supplier – April 13 • Launch of new online shop – June • Opening of new ticket Swindon Store 29.06.13 • Launch of new ticketing site July 13 • New supporters reward scheme Aug 13 • Further improvements due throughout Aug/Sept Back
STFC Business Presentation – Our Vision Ticketing and retail area integration • Two separate areas with 2 separate sets of staffing - inefficient • New and improved layout • Tickets and Merchandise purchased from the one area • New matchday ticket windows • Swindon Supporters club donation of £5k Back
STFC Business Presentation – Our Vision Catering Deal • 10 year deal to outsource all the catering and bar provision to Lindleys • Deal is provisional on quality • We maintain 70% of profits on wet sales, with no cost • We sell packages and have a set fee for each • type of product • Increased beer outlets • Increased corporate facilities • Relates to the County Ground only • Worth minimum £4m over 10 years to the club • Secures the future for staff • Provides a manageable resource Back
STFC Business Presentation – Our Vision New Proposed Training Ground • Current training ground not to required standards • Identified new training facility • New pitches currently being laid • Plans submitted June 13 • Currently awaiting planning approval • Move to new training ground planned for late October 2013
STFC Business Presentation – Our Vision Beversbrook Training Ground Proposed Development
STFC Business Presentation – Our Vision Beversbrook Training Ground Proposed Development Back
STFC Business Presentation – Our Vision New Team Coach • Current team coach in use for the last four seasons • New team coach is a vast improvement with team medical facilities • First Match in use Planned for 12 th Oct
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