Sustainable Clubs: Children & Young People Workshop Delivered - PowerPoint PPT Presentation

Sustainable Clubs: Children & Young People Workshop Delivered by team BEDS&LUTON Tom Harwood – Project Officer Bert Klemmer – Development Assistant Abi Bond – Marketing Manager

Workshop Format • Who are teamBEDS&LUTON and what to expect from the workshop? • What is sustainable participation? • Knowing your audience • What makes an un-missable session • Connecting to your audience • Club Matters • Questions/Close/prize giving!

Who are teamBEDS&LUTON • 1 of 45 County Sports Partnerships. • Our Goal: To have a healthier, happier & fitter Bedfordshire. • Work closely with clubs, local authorities, workforce & health organisations to support the sporting landscape across Bedfordshire. • To make your jobs easier!

What to expect… • What sustainable clubs look like to tB&L. • What the research tell us • How we can use the research to our advantage • Knowing your audience • Connecting with your audience • How we can help YOU

Setting the scene • Trends are changing • Technology/digital age is developing • Young people (14 – 25) are seeking new experiences • This means our delivery needs to adapt to the changing world

But first... • Lets find out a little more about you… Find out Spokes In small names, person groups club/org. & to what is (1 spokes feedback person) sustainability

What is sustainable participation? • Keeping people: - Active for longer - Engaged for longer - Continuing a club membership - Investing in participants - Participants investing in a club/ organisation

Things to consider: • How well do you know your participants? • Do you struggle getting participants to your club or session? • What will make your young people keep coming back week on week? • What are their motivations?

Knowing Your Audience SPORT ENTHUSIASTS CONFIDENT Self-assured / Sociable / INTELLEACTUALS Image-conscious Driven / Educated / Focused AMBITIOUS SELF-STARTERS CAUTIOUS INTROVERTS Achievers / Loyal / Careful / Self-reliant Proactive / On the go EVERYDAY YOUTHS Mainstream / Easy-going / Content THOUGHTFUL IMPROVERS Mature / Non-competitive / Self-development

Sport Enthusiasts Self-assured / Sociable / Image-conscious • Mad about sports • Sporty family and friends • Strong networks of friends and may rely on their parents for support and guidance SPORT ENTHUSIAST PERSONA

Everyday Youths Mainstream / Easy-going / Content • Easy-going, relaxed, happy in their own skin • Can seem less driven, aren’t interested in filling up the diaries EVERYDAY YOUTH PERSONA

Thoughtful Improvers Mature / Non-competitive / Self-development • Motivated, mature and independent. • Like to use their free time productively.

Cautious Introverts Loyal / Careful / Self-reliant • Happiest spending time with their intimate group of knit-friends, or alone • Loyal to family or friends

Ambitious Self-Starters Achievers / Proactive / On the go • See sport as another way to achieve their goals • Typically well-educated and from wealthier backgrounds – want to have it all

Confident Intellectuals Driven / Educated / Focused • Driven, focused and highly motivated • Busy lives with hobbies they deeply care • Enthusiastic about music or gaming

Attitudes and behaviours

Engaging these personalities • INTERACTIVE – Through technology and personal choice. • SOCIAL – keep them connected • REWARDING – What are they achieving? • PERSONALISED – tailored delivery • INSPIRING – Create something different • CREATIVE – Young people learn in different ways

Unmissable Sessions

Create Your Unmissable session • TASK: Chose a youth personality, think about their motivations, write down what would make an unmissable session for them.

Connecting to your audience • What does this all mean? • How do you tap into a new audience? • Young people take part for different reasons… • …so we need to connect with them differently.

Attracting their attention

Twitter

Twitter Tips: • Twitter is a brilliant way to reach potential supporters, volunteers and members. • Great to share little club updates • The likelihood of your tweet being RT doubles if use 2 hashtags • #Luton #Bedford #Cricket etc • Target people you want to share using @ • Plse Retweet

Some Top Tweets..

Twitter Analytics:

Our Twitter Demographics Men - 25-34 Women 35-44

Instagram

Facebook

Why Boost Posts? Due to Facebook’s Edgerank algorithm your posts are only likely to reach up to 5% of your fans organically.

Facebook Reach: Insight 1,814 likes

Our Facebook Fans Women – 25-34 Men – 18-24

To Recap • Time, consistency, creativity, patience… • Share the work. • Promote channels on all communications • Target your audience • Boost posts to reach new local members. • 50/50 sales/content

Club Matters • Make the most of a resource that is available for YOU, and completely FREE. - Club finances - Club management - Marketing - Clubmark advice - Improvement tools

Thank You • Thank you for attending the workshop! • Tom Harwood – tom@teambedsandluton.co.uk / 07833 664204 • Bert Klemmer – bert@teambedsandluton.co.uk / 07979 504616 • Abi Bond – abi@teambedsandluton.co.uk / 07833 664204

Useful links • Under The Skin: http://bit.ly/2g7mrEE • Youth Insight: http://bit.ly/2eT0svg • Club Matters: http://bit.ly/1KPgfob • teamBEDS&LUTON Funding: http://bit.ly/2fqTvps