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SUSTAINABILITY & INNOVATION IN PUBLIC RADIO 2019 WBUR BIZLAB - PowerPoint PPT Presentation

Dec 07, 2023 •459 likes •670 views

SUSTAINABILITY & INNOVATION IN PUBLIC RADIO 2019 WBUR BIZLAB SUMMIT #BizLabSummit #BizLabSummit Joan DiMicco Executive Director, BizLab #BizLabSummit #BizLabSummit THANK YOU FOR YOUR SUPPORT #BizLabSummit #BizLabSummit #BizLabSummit

  1. SUSTAINABILITY & INNOVATION IN PUBLIC RADIO 2019 WBUR BIZLAB SUMMIT #BizLabSummit #BizLabSummit

  2. Joan DiMicco Executive Director, BizLab #BizLabSummit #BizLabSummit

  3. THANK YOU FOR YOUR SUPPORT #BizLabSummit #BizLabSummit

  4. #BizLabSummit

  5. #BizLabSummit

  6. INNOVATION PROCESS Idea Revenue #BizLabSummit

  7. INNOVATION PROCESS Idea Audience Test Product Launch Revenue #BizLabSummit

  8. INNOVATION PROCESS Idea Audience Test Product Launch Revenue #BizLabSummit

  9. “The Value Mix: Create Meaningful Products and Services for Your Audience” by Guerric de Ternay #BizLabSummit

  10. #BizLabSummit

  11. AUDIENCE NEEDS & WANTS FROM BIZLAB INTERVIEWS, SURVEYS, FOCUS GROUPS “I need my news delivered when and how I consume it.” “I want to be up to date on what is going on near me.“ “I want the latest news on the topic I am passionate about.” “I like to go to exclusive events.” “I want to be ‘in the know.’” “I want to connect with people who care about my type of business.” “I need a simple way of creating ads that work.” “I need a one-stop-shop for buying ads.” #BizLabSummit #BizLabSummit

  12. INNOVATION PROCESS Idea Audience Test Product Launch Revenue #BizLabSummit

  13. Station Ideas Put to the Test A monthly membership program for WAMU’s digital news WAMU - DCist product, DCist. Louisville Public A distinct membership program and exclusive event series Media for do502, LPM’s newly acquired event listing platform. Promoting small, local businesses to WDET’s audience WDET through paid social media. A cross-network underwriting sales strategy, covering the Capital Public Radio state of California A new membership donation channel, via an email-based WLRN environmental newsletter. Vermont Public Engaging Southern Vermont residents with localized and Radio targeted news, to increase donations. #BizLabSummit

  14. Membership Revenue Sponsorship Revenue #BizLabSummit

  15. INNOVATION PROCESS Idea Audience Test Product Launch Revenue #BizLabSummit

  16. INNOVATION PROCESS Idea Audience Test Product Launch Revenue #BizLabSummit

  17. "Why Proven Solutions Struggle to Scale Up” by Tides Foundation #BizLabSummit

  18. INNOVATION PROCESS Idea Audience Test Product Launch Revenue #BizLabSummit

  19. INNOVATION PROCESS Idea Audience Test Product Launch Revenue #BizLabSummit

  20. #BizLabSummit

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