Sugar Sweetened Beverages in the US: Challenges from Liquid Candy - PowerPoint PPT Presentation

Sugar Sweetened Beverages in the US: Challenges from Liquid Candy to Mayor Bloomberg Patricia M. Vaughan

Liquid Candy : 1998  Published by CSPI  Claims:  SSB’s provide youth and young adults w/ too much sugar and calories  SSB’s linked to obesity, heart disease and other nutritional problems  Recommendations:  More involvement from government at all levels  No soft drink sales in schools  No advertising to children and adolescents

So What Happened Next?

Beverage Industry Became a Target  Lawmakers Beverage Industry  NGO Groups  Science Activist Community

Activists Driving Policy Debate Scientist  Public Interest Groups  Mainstream  Laws & Programs

Public Doesn’t Support A Soda Tax In general, would you say you favor or oppose a new tax on soft drinks and juice drinks? 26% 70% / Oppose Favor Would you favor or oppose a new federal tax on soft drinks and juice drinks to pay for health insurance coverage for the uninsured as part of national healthcare reform? 44% 53% / Oppose Favor

Our Strategy  Better Way Solutions  School Beverage Guidelines  Clear on Calories  Political Outreach  Science Pipeline  Consumer Support

We Changed the School Landscape 90% fewer calories shipped 97% decline full-cal soft drinks 98% schools compliant

We Changed the School Landscape Product Mix in High Schools Product Mix in High Schools 2004 2010-11 Other Full Calorie CSDs (<66 Calories) 6% 3% Other (>66 Calories) Other 6% (<66 Calories) 13% Other (>66 Calories) Diet CSDs 20% 19% Full Calorie CSDs 44% Compliant Beverage Companies’ Share 100% Juices Water 5% of Sales Revenues 13% Water 38% Regular Sports Drinks 14% Schools’ Share of Regular Sports Drinks Diet Sales Revenues 12% CSDs 7% Compliant 100% Juices 2%

Alliance for a Healthier Generation School Beverage Guidelines “I applaud the beverage • Click to edit Master text styl industry for working with us, – Second level and for the good faith and aggressiveness they’ve shown in • Third level implementing these guidelines – Fourth level across the country. ” » Fifth level - Former President Bill Clinton at March 8, 2010 press conference

2010: Clear on Calories Introduced In support of First Lady Michelle Obama’s initiative to combat childhood obesity, the beverage industry made a voluntary commitment to make calories in our products clearer and more consumer-friendly by placing the information on the front of all packages , vending machines , and fountain machines . • Click to edit Master te – Second level

Political Outreach  Grassroots Campaigns  Meeting w/ Legislators  Coalitions

2010: Consumers still don’t support a soda tax “National Poll Finds 56% of American Oppose Taxes on Soft Drinks” June 2, 2010 — “56% Oppose ‘Sin Taxes’ on Junk Food and Soft Drinks ” March 19, 2010 — Rasmussen Reports

NYC Soda Ban  Mayor Bloomberg Proposed Portion Size Ban Over 16 oz.  Applies to All Sugar Sweetened Beverages Subject to NYC Department of Health Jurisdiction  Does Not Cover Beverages That Contain More Than 50% Milk by Volume  Industry Challenged Ban in State Court  Trial Court Overturned Ban; City has Appealed

Delivering on Our Commitments  School Beverage Guidelines  Calories Count  Marketing to Children  ABA Foundation  Jobs

School Beverage Guidelines

School Beverage Guidelines Results 2006: 45% fewer calories in schools 2008: 58% fewer calories in schools 2010: 88% fewer calories in schools 2012: 90% fewer calories in schools

Calories Count “In support of initiatives to promote healthy, balanced lifestyles, and combat obesity, America’s leading beverage companies have developed a vending machine program that provides clear calorie information, encourages lower-calorie beverage choices, and reminds consumers that “calories count” in all the choices they make.”

• Click to edit Master text styles – Second level • Third level – Fourth level “$272,500 to 20 different community » Fifth level organizations nationwide”