Suburban Advocacy Summit with Jim Merrell and Maggie Melin
Thank you to our sponsors! Chicagoland’s voice for better biking, walking and transit. 2
Agenda • Background • Bike Walk Every Town Platform • Campaign Action Plan • Regional Priorities & Resources • Next Steps * We will be recording this webinar Chicagoland’s voice for better biking, walking and transit. 3
Our Mission Our Mission • Member-based not-for-profit organization To advocate for walking, • Serves Chicagoland region bicycling, and public transit to • Founded 1985 as Chicagoland Bicycle Federation To advocate for walking, bicycling and public transit to create create healthy, sustainable, • 7,000 members and 20,000+ supporters healthy, sustainable and equitable communities. • 16 full-time staff, plus part-time and seasonal equitable communities.
Summit Recap Regional Summits • North Shore (Sept 23, 2017) • West Suburbs (Oct 7, 2017) • Northwest Suburbs (Oct 21, 2017) • South Suburbs (Oct 28, 2017) • Live Online Summit (Nov 16, 2017) 65 advocates 44 cities and villages Chicagoland’s voice for better biking, walking and transit. 5
Chicagoland’s voice for better biking, walking and transit. 6
1. Learn about Bike Walk Every Town and how to get involved 2. Create your own local Bike Walk Every Town campaign action plan 3. Connect and network with fellow advocates in the region Chicagoland’s voice for better biking, walking and transit. 7
Berwyn Braidwood Algonquin Barrington Batavia Countryside Des Plaines Elgin Brookfield Buffalo Grove Norridge Oak Forest Evanston Hazel Crest Highland Park Park Ridge Portage Romeoville Park Forest Palos Heights
Materials Visit: activetrans.org/bikewalkeverytown • Campaign Building Worksheets • Bike Walk Every Town Policy Platforms • Campaign Building Tip Sheets • Case Studies • Additional Resources Chicagoland’s voice for better biking, walking and transit. 9
Online Poll
Bik ike Walk lk Every ry Town – Creatin ing Change Projects Policy You Chicagoland’s voice for better biking, walking and transit. 11
Bik ike Walk lk Every ry Town - Local l Policy Pla latform • Complete Streets Policy • Active Transportation Plan • Funding • Implementation • Advisory Council • Vision Zero • Resolution Chicagoland’s voice for better biking, walking and transit. 12
Bik ike Walk lk Every ry Town - Local l Policy Pla latform • Complete Streets Policy • Active Transportation Plan • Funding • Implementation • Advisory Council • Vision Zero • Resolution Chicagoland’s voice for better biking, walking and transit. 13
Bik ike Walk lk Every ry Town - Local l Policy Pla latform • Complete Streets Policy • Active Transportation Plan • Funding • Implementation • Advisory Council • Vision Zero • Resolution Chicagoland’s voice for better biking, walking and transit. 14
Bik ike Walk lk Every ry Town - Local l Policy Pla latform • Complete Streets Policy • Active Transportation Plan • Funding • Implementation • Advisory Council • Vision Zero • Resolution Chicagoland’s voice for better biking, walking and transit. 15
Bik ike Walk lk Every ry Town - Local l Policy Pla latform • Complete Streets Policy • Active Transportation Plan • Funding • Implementation • Advisory Council • Vision Zero • Resolution Chicagoland’s voice for better biking, walking and transit. 16
Bik ike Walk lk Every ry Town - Local l Policy Pla latform • Complete Streets Policy • Active Transportation Plan • Funding • Implementation • Advisory Council • Vision Zero • Resolution Chicagoland’s voice for better biking, walking and transit. 17
Bik ike Walk lk Every ry Town - Local l Policy Pla latform • Complete Streets Policy • Active Transportation Plan • Funding • Implementation • Advisory Council • Vision Zero • Resolution Chicagoland’s voice for better biking, walking and transit. 18
Bik ike Walk lk Every ry Town - Local l Policy Pla latform • Complete Streets Policy Model Resolution: Commitment to pursue • Active Transportation Plan appropriate policy platform goals. • Funding • Implementation • Advisory Council • Vision Zero • Resolution Chicagoland’s voice for better biking, walking and transit. 19
Leadership wit ith a plan creates change … Chicagoland’s voice for better biking, walking and transit. 23
Policy Assessment Gather information about your community to inform your campaign strategy. Checklist and sample letter available at: activetrans.org/bikewalkeverytown Chicagoland’s voice for better biking, walking and transit. 24
Campaign Actio ion Pla lan STEP 1: Define your goal STEP 2: Who is your target? STEP 3: Who is your base? STEP 4: Assess your capacity STEP 5: Plan your tactics STEP 6: Create your action plan benchmarks Chicagoland’s voice for better biking, walking and transit. 25
Campaign Actio ion Pla lan STEP 1: Define your goal CHOOSE TWO: Bike Walk Every Town Resolution* Active Transportation Plan* Complete Streets Policy* CHOOSE TWO: Funding Group Poll! • Priority projects such as a Implementation new protected bike lane or Advisory Council a connected trail network. Vision Zero Chicagoland’s voice for better biking, walking and transit. 26
Campaign Actio ion Pla lan STEP 1: Define your goal Every Town, Illinois example: Policy Goals: • Bike Walk Every Town Resolution • Active Transportation Plan Priority Project(s): • Connect 2 mile gap in trail Chicagoland’s voice for better biking, walking and transit. 27
Campaign Actio ion Pla lan STEP 2: Who is your target? Ideas: • City council member • Mayor • Village Manager • Trustee • Alderman • Engineer • Public works person • Planner Chicagoland’s voice for better biking, walking and transit. 28
Campaign Actio ion Pla lan STEP 2: Who is your target? Every Town, Illinois example: Campaign targets: • Village council member, John Ivy • Mayor, Mary Green Chicagoland’s voice for better biking, walking and transit. 29
Campaign Actio ion Pla lan STEP 3: Who is your base? • Influential residents • Organizations • Businesses • Other Chicagoland’s voice for better biking, walking and transit. 30
Campaign Actio ion Pla lan STEP 3: Who is your base? Power Mapping • Consider who influences your target as your brainstorm your base. Image credit: Missouri Bicycle and Pedestrian Federation Chicagoland’s voice for better biking, walking and transit. 31
Campaign Actio ion Pla lan STEP 3: Who is your base? How to engage them? CHOOSE TWO: • Regular meetings • Event • Flyer or fact sheet • Petition • Short video • Presentation • Other *see Base Building Tip Sheet Chicagoland’s voice for better biking, walking and transit. 32
Campaign Actio ion Pla lan STEP 3: Who is your base? Every Town, Illinois example: Engagement: Residents • Hold monthly meetings at local • Neighbors, friends, parents at child’s school, coffee shop festival attendees, trail users • Start a petition about Organizations connecting the trail gap • Parents group, hiking club, bike club, senior group, chamber of commerce, local hospital Businesses • Main street shops, non-profits, library Chicagoland’s voice for better biking, walking and transit. 33
Campaign Actio ion Pla lan STEP 4: Assess your capacity • Availability • Strengths • Skill development • Needs Chicagoland’s voice for better biking, walking and transit. 34
Campaign Actio ion Pla lan STEP 4: Assess your capacity Every Town, Illinois example: • Availability: 5 hours per month • Strengths: Passion, determination, knowledge of trail system, social media • Skill development: Writing skills, expand business network • Needs: Spreading the word Chicagoland’s voice for better biking, walking and transit. 35
Campaign Actio ion Pla lan STEP 5: Plan your tactics Communication – PICK TWO: Engagement – PICK TWO: • Traditional media • Write a petition • Social media • Write, email, or call elected official • Email/e-newsletter • Meet elected official • Active Trans blog • Testify before elected officials • Press conference/town hall • Other • Other *see Communications, Target Engagement, and Petition Writing Tip Sheets Chicagoland’s voice for better biking, walking and transit. 36
Campaign Actio ion Pla lan STEP 5: Plan your tactics Every Town, Illinois example: Engagement: Communication: • Write a campaign letter about • Collect names/emails and invite residents need for Active Transportation Plan to Facebook page • Schedule a meeting with target • Write a blog article about initiative for the about adopting the resolution Active Trans blog and other local media Chicagoland’s voice for better biking, walking and transit. 37
Campaign Actio ion Pla lan STEP 6: Create your action plan benchmarks • Short-term (1 week to 2 months) • Medium-term (3 months to 8 months) • Long-term (8 months to 1+ years) HINT: Benchmarks are SMART - Specific, Measurable, Ambitious, Realistic, and Time-limited Chicagoland’s voice for better biking, walking and transit. 38
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