STYLE STYLE Stru Structu cture Professional Style Introduction - PDF document

Preparation for Presentation Oral Presentation to Clients It starts before its starts – Come into class early to load presentations before class begins – No one will be allowed to load a presentation as part of their time Dr. R. J. Fontenot Presentation – PowerPoint, minimum expectation – 15 minutes in length, plus 7-10 for Q&A STYLE STYLE Stru Structu cture Professional Style • Introduction – Thank client for opportunity – Professional Behavior – Introduce agency and agency members – Professional Dress • Problem statement  Board room professional • Implementation  Career Preparation – Business Professional Attire vs Business Casual Attire – Details of actions – The Importance of Collars – Highlight of budget – Professional Speech – Proof solves problem • Clarity of explanation – breadth & depth • 10 slides, including cover Content Style • Fonts should be easy to read from the farthest Marketing Content point in the room – Make sure you are using the best available marketing knowledge • Check for design and color choice on the – Use marketing terminology effectively projection screen Research Based Content – Colors on your computer monitor will look different – Make effective use of your research during the when projected presentation (include citations) – Choose colors with high contrast – Research is often a major competitive edge during • Supporting Materials - Must be legible, presentations appropriate design, edited, appropriately timed 1

Professional Dress Professional Presentation • Business Professional  Professional Dress Career Preparation –> Dress for Success – Suit, Board Room Professional – Business Professional/White-Collar • Enunciation and Eye Contact – Language, clear, steady voice and Quality Eye contact • Confidence, Enthusiasm and Persuasiveness - Smile, stand straight • Speak “to” the client, do not read screen Line Comparisons Process • Time Calibri 24 Arial 24 Tahoma 24 Georgia 24 TNR 24 • Two • Two • Two • Two  Two – Your presentation must be 15 minutes in length • Three • Three • Three • Three – With questions, your presentation may take 25  Three minutes • Four • Four • Four • Four  Four • Preparation • Five • Five • Five • Five  Five – Prepare very carefully • Six • Six • Six • Six  Six – Rehearse very carefully • Seven • Seven • Seven • Seven  Seven – Everyone on your team must speak • Eight • Eight • Eight • Eight  Eight – You may use notes, but do not read them • Nine • Nine • Nine • Nine  Nine – Maintain eye contact • Ten • Ten • Ten • Ten  Ten Materials – Oral Case Presentation Process (continued) • Handling Questions PowerPoint, at the minimum (10 slide max) – A soft and hard copy of paper and PowerPoint due at the – – Pause to Think beginning of presentation. Include: – Answer carefully All items must be professionally labeled flash – – Help each other Answer Questions Paper in entirety –  The “One-Two Punch” PowerPoint handouts – 2 per page – Softcopy of Appendices each a separate file, in executable format – Do not over answer – Budget in XLS – Keep your cool!  All files appropriately titled and in order on flash • Creativity SupHerb Marketing Plan 2017-2018 (doc) 1. SupHerb Marketing Presentation (ppt) – The best creativity is a great solution to the case 2. Appendix D: Budget 2017-2018 (xls) 3. – Never let style get ahead of substance Appendix E: New Logo (psd) 4. – Your presentation should be good and look good Appendix F: Recipe cards (doc) 5. 2

Oral Grading Summary STRUCTURE of PRESENTATION Tips for better PowerPoint Logical flow - Logic of content and order of content presented E _____ VG _____ G _____ AV _____ P _____ VP _____ Organization - followed headings, gave appropriate emphasis E _____ VG _____ G _____ AV _____ P _____ VP _____ • http://blog.ted.com/10-tips-for-better-slide- Clarity of Explanation - adequate depth and breadth E _____ VG _____ G _____ AV _____ P _____ VP _____ decks/ CONTENT of PRESENTATION Appropriate Content - inclusion of marketing content, relevance to subject • http://www.garrreynolds.com/preso- E _____ VG _____ G _____ AV _____ P _____ VP _____ Research - adequate, exhaustive, appropriate tips/design/ E_____ VG _____ G _____ AV _____ P _____ VP _____ Time Management & Handling of Questions - Used time effectively, +/- 2 min • https://blog.udemy.com/best-powerpoint- E _____ VG _____ G _____ AV _____ P _____ VP _____ STYLE of PRESENTATION presentations/ Enunciation and Eye Contact E _____ VG _____ G _____ AV _____ P _____ VP _____ Confidence and Enthusiasm E _____ VG _____ G _____ AV _____ P _____ VP _____ Professionalism & Teamwork E _____ VG _____ G _____ AV _____ P _____ VP _____ Supporting Materials E _____ VG _____ G _____ AV _____ P _____ VP _____ 3