NSU PRESENTS THE ADVERTISING YOURSELF WORKSHOP: STUDENT ELECTIONS CREATIVE CAMPAIGNING: BRANDING YOURSELF • CONSISTENCY • RESOURCES • ONLINE PRESENCE LEAD FACULTY PRESIDENT VP SPORTS VP POSTGRAD VP EDUCATION VP WELFARE VP ACTIVITIES EQUALITY REPS REPS
CREATIVE CAMPAIGNING. BRANDING YOURSELF Your campaign and brand should WHAT ARE YOUR STRENGTHS? represent you in the best light. Take your strengths and think of HOBBIES AND INTERESTS? ways that you could amplify this in your campaign. Whether it’s getting dressed up, giving out freebies, ANY PERSONAL TRAITS? putting on a display or getting your friends involved, there will be ways that you can use what makes you, you to brand yourself. You’re more HOW CAN YOU USE THESE? than an aesthetic. LEAD FACULTY PRESIDENT VP SPORTS VP POSTGRAD VP EDUCATION VP WELFARE VP ACTIVITIES EQUALITY REPS REPS
JOHN SMITH’S CREATIVE BRAND CAMPAIGNING. POSTER/FLYERS CONSISTENCY IS KEY Your brand needs to be identifiable SOCIAL MEDIA ICON and clear. Once you have decided on your brand, FOR VP SPORT stick to it! If your main colour is mint green, keep using the mint green, don’t FOR VP SPORT @JOHNSMITH use any other version of green and @JOHNSMITH keep it all ‘on brand.’ SOCIAL MEDIA If you have a tagline, keep it consistent and use it on all your advertising. Make MAIN COLOUR: MINT GREEN FOR VP SPORT them remember you! FONT: AZO SANS SOCIAL MEDIA: FACEBOOK @JOHNSMITH LEAD FACULTY PRESIDENT VP SPORTS VP POSTGRAD VP EDUCATION VP WELFARE VP ACTIVITIES EQUALITY REPS REPS
CREATIVE CAMPAIGNING. PAST SABB CAMPAIGNS LEAD FACULTY PRESIDENT VP SPORTS VP POSTGRAD VP EDUCATION VP WELFARE VP ACTIVITIES EQUALITY REPS REPS
CREATIVE DESIGNING YOUR BRAND CAMPAIGNING. we recommend... • ADOBE CC RESOURCES Photoshop, Illustrator, InDesign Available on all University computers. "BUT I DON'T KNOW • CANVA www.canva.com HOW TO USE..." Free to use, web based template format designs. • GIMP www.gimp.org Free to use, similar to Photoshop, but free to download. • PROCREATE You don’t need to be an Adobe wizard to design a poster or flyer. Av ai l a ble on the app store for iPads Free to use, iPad based design programme. There is a multitude of free • GRAVIT DESIGNER resources and tutorials online at www.designer.gravit.io your fingertips. Free to use, similar to Illustrator, but free to download. LEAD FACULTY PRESIDENT VP SPORTS VP POSTGRAD VP EDUCATION VP WELFARE VP ACTIVITIES EQUALITY REPS REPS
CREATIVE ONLINE PLATFORMS CAMPAIGNING. • MYNSU.CO.UK ONLINE PRESENCE Your nominee manifesto and profile. • FACEBOOK Promoting yourself online can be just Everyone and their aunties are on Facebook. as important as it is in person! • INSTAGRAM Capture your campaign in photos. Your presence online is one of the main • YOUTUBE ways that students can learn more about If you’re creating campaign videos, obviously. what you have planned for the role and your plans for the Union. • TWITTER Less recommended, unless you have a following already. By being present online, you’re giving them the chance to follow you and your campaign and potentially spread the word to their friends. LEAD FACULTY PRESIDENT VP SPORTS VP POSTGRAD VP EDUCATION VP WELFARE VP ACTIVITIES EQUALITY REPS REPS
CREATIVE CAMPAIGNING. STUDENTS’ UNION RESOURCES NSU ELECTIONS WORKSHOPS Refer to Events page on FB for full listing. GRAPHIC DESIGN SOCIETY northumbriagd@gmail.com NSU STAFF CONTACTS CRAIG (Video production) craig4.wilson@northumbria.ac.uk WHITNEY (Graphic design and print) w.raeper@northumbria.ac.uk NIALL (Director of Membership) niall.sweby@northumbria.ac.uk MYNSU.CO.UK/ELECTIONS VOTING IS ON 24 - 28 FEB LEAD FACULTY PRESIDENT VP SPORTS VP POSTGRAD VP EDUCATION VP WELFARE VP ACTIVITIES EQUALITY REPS REPS
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