Strategic Planning Newhouse Strategic Planning Committee July 26, - PowerPoint PPT Presentation

Strategic Planning Newhouse Strategic Planning Committee July 26, 2011 9:30am-12:30pm

Agenda  Top 10 Skills  Best Practices  Values Discussion  Newhouse Media Ecosystem Discussion  Your Five-Seven Emerging Themes  Our Next Meeting  Wrap-up/Feedback

Top 10 Skills—Team 1 Strong Writing Skills  Critical Thinking  Ethics  Storytelling skills using new media  Collaboration skills  Leadership skills  How to sell an idea, including presentation skills  Basic understanding of media and technology  evolution Numeracy skills (understanding research &  management) Entrepreneurial spirit 

Top 10 Skills-Team 3  Personal Marketing  Basic Financial Understanding  Technology  Entrepreneurship  Adaptability/flexibility  Creativity  Critical thinking  Ethics and professionalism  Self-management  Writing

Top 10 Skills—Team 4 Strong writing – because  Business for communicators: how to read a balance sheet,  Entrepreneurship; – how to be a freelancer  Better understanding of the audience; psychographics,  demographics, trends, measurement Mastery of law regarding respective disciplines  Applied statistics – so much of journalism is reading and  interpreting data Basic video storytelling  How to Create and distribute content on line  How to read a balance sheet  Ethics—to distinguish from law, legal obligations; not only  teaching them what they can and cannot do, but what they SHOULD do Collaboration: leadership, how to create a process for problem  solving, followership Media leadership  How to sell an idea 

Top 10 Skills (Handbook) Educational Goals Listed in Handbook (14) resemble ideas from the teams

Best Practices and Trends in Higher Education Communications and Overall

Best Practices— Team 1 Review work done by curriculum committee

Best Practices-Team 3  Doing a better job of supporting a diverse student population  Making students more aware of the world around them.  Exposing students to cultural diversity (Study, Semester abroad)  Regional to global recruiting and outreach.  Evaluate the advising system we have in place in comparison to other academic entities to see if there are opportunities for improvement  Better supporting the internal transfers who are not native English speakers.

Best Practices—Team 3  Mobility: change in the delivery of education and increased availability of resources outside the classroom and campus—some examples: • E-books • iTunes U/YouTube • Collaboration (e.g. Moodle) • Funding for online courses (e.g. Obama’s initiative to create new online learning opportunities)

Best Practices-Team 3 Staying current with student technological usage and  expectations (they always know what the latest technology is and expect schools to keep up with the latest trend) • Advent of internet/social media/tech augments students’ expectation of access • Leads to greater demand/adoption of online classes and resources by schools • Plants expectation that faculty/staff have tech literacy • Increases need for all content to be smart phone-friendly • Creates demand for a digital-intensive curricula/digital literacy Retention  • Not a new issue but one that is potentially affected (positively) by new technology (e.g. using student blogs and other outreach to get students early)

Best Practices—Team 4  Off campus experiences linked to internships (with experience component linked to it)  Culture of accountability – clear about what students are responsible for and what faculty are responsible for (hub from accrediting)  Assessment – thorough and rigorous. Have to find ways to measure whether the loop has been closed. “we can demonstrate that by and large students learn what we teach them here…”  Creating healthy revenue streams through variety of paid programs, a la WHARTON

Trends—Team 4  Emphasis on global experiences (and therefore less local)  Increasing customizations of programs for all of our unique snowflakes  More use of social media  More multicultural workplace  More on-line education  Financial pressure to pare back extras in campus environment  More cross disciplinary work  Much more questioning of the value of college degree  Fewer students in the eligible population

Values Discussion Team Discussion and Team Sharing with the whole group

Values—Advance Thinking- Team 4  Content is king  Balance between teaching and technology (not going overboard)  Writing is the most important thing we teach at Newhouse  Alumni – successful ones – are to be revered, invoked, shaken down, brought back and repeat  Collegial  Close sense of community within the school  Sense of superiority (an Achilles heel) Places where actions don’t match up:  Collegiality and silo behavior  Investment in alumni culture

Newhouse New Media Ecosystem Discussion  Digital Media Entrepreneurship  Social Media  Multimedia in Journalism and Advertising  Multiplatform Content Generation  Media Convergence  Innovation and Research

Suggestions and Questions from Teams 1 and 4 Noted in Red

Reflections on the Ecosystem  “Too _____ big”  If it is a “vision” what is it a vision OF? The organizational model of the school?  A “theme” or value? A strategic vision?A collection of projects? If so, how does it fit with the current exercise? Is it a statement of what we are already doing?  Can’t keep adding layers…

Digital Media Entrepreneurship  Center for Digital Media Entrepreneurship  Partnership with the Whitman School  Visiting Entrepreneur program to coach student teams  New courses in media entrepreneurship

Social Media  Undergraduate minor and executive education programs  Partnership with the iSchool  New faculty hire  Industry partnership with Edelman Public Relations

Mulitmedia in Journalism and Advertising—Remove (covered in Multiplatform)  Develop best practices in multimedia storytelling  New degree program in multimedia journalism

Multiplatform Content Generation  New TV studios designed to serve students in all majors  New lab for innovation and research in such areas as gaming and 3D  Develop best practices in multimedia storytelling  Develop new degree programs at graduate level

Media Convergence (move to Innovation and Research)  Testing new ideas in online news  iPad/tablet research and development of all applications  Convergence of newspaper and broadcast news online  Courses in video gaming, 3D

Innovation and Research  Mobile Advertising Project  Opportunities for industry partnerships (faculty internships)  Media fellows program to attract doctoral students  Testing new ideas in online news  iPad/tablet* research and development of all applications  Convergence of newspaper and broadcast news online  Courses in video gaming, 3D *change to mobile device

Opportunities for Cross- Pollination  Internal (e.g. a class with several different majors who collaborate on a final project)  External (e.g. completing a project with another school)

Emerging Themes/Directions Here’s what you are thinking….

Emerging Themes – Team 1  At Newhouse you will find serious-minded, motivated students and unmatched faculty/student interaction. There is a sense of family as belonging to Newhouse.  Newhouse will prepare students to get employed in the world as it is today and teach them how to adapt to change as it occurs in the industry.  Expectation that faculty stay current with industry practices through faculty internships, conferences, etc. Those with research/creative agendas will continue to contribute to the greater knowledge of their respective field. Notes regarding themes:  Marketing – we need to tell our story better.  Needs to be a facilities plan for today and the future.

Emerging Themes– Team 1  How would we describe Newhouse – Team #1 The best school to attend with other bright, capable, serious-minded, motivated students. You will get an education from faculty who are very knowledgeable and accomplished in their fields. This will prepare you for a career in communications in fields that have a huge, dedicated alumni network.

Emerging Themes—Team 3  Agility  Research  Shifting Media  Innovation  Core Methodology Training  Marketing  Globalization

Emerging Themes—Team 4  Desire to encourage greater entrepreneurialism among faculty and students (freelancers) WE SEE A GREAT NEED TO AGREE ON A DEFINITION OF “ENTREPRENEUR” around here. One definition might be, “being able to stand on your own two feet” without (necessarily) the comfort or structure of a corporation behind you.  Pride in alumni network – accomplishments and prestige of grads  Desire to break out of silos (faculty to work collaboratively across disciplines)  Desire to be “cutting edge”  Desire to make partnerships

Future Meeting Schedules Tuesdays—9:30am-12:30pm August 9 Bartlett Room, August 23 Miron Room