Business Strategy Strategic Planning Techniques Strategic Planning - PowerPoint PPT Presentation

Business Strategy Strategic Planning Techniques – Strategic Planning Techniques – Subjects of Strategic Planning Subjects of Strategic Planning Nikolaos Karanasios Assistant Professor CEO of the Serres Business & Innovation Centre 06

Before planning... Strategic Analysis ● Strategic Alternatives ● Strategic Business Units ● Strategy Models ●

Strategic Analysis SWOT ● PEST ● BEST ● VRIO ●

SWOT Strenghths ● Weaknesses ● Opporunities ● Threats ●

Strenghts Strenghts Based on the investment history ● Based on the shareholders' powers ● Based on investors' possibilities ● Based on ambitions ●

History... History... Brand Name ● Comapny image ● Patents ● Distribution Network ● Outsourcing Contracts ●

Comapny image Fiscal authorities ● Local authorities ● Scientists / Patent holders ● Distributors ● New shareholders (capital increment) ●

Brand Name Brand Name Brings in Cash & Credit ● Guarantees sales ● Indicates management stability ● Secures current position ●

Shareholders' powers Shareholders' powers Financial abilities ● Human Networks ● Personal Reputation ● Special Knowledge / Skills ● Entrepreneurial Image ●

Investors' Possibilities Investors' Possibilities Famous public personality ● Reknown scientific / business achievements ● Famous team builders ● Fund raisers ●

Investors' Possibilities Investors' Possibilities Famous public personality ● Reknown scientific / business achievements ● Famous team builders ● Fund raisers ●

Ambitions Ambitions An elementary expectation ● A miticolous road – map ● A target line exposure ● No Limit Goals ● Power & Wealth ●

Strengths of the firm Strengths of the firm Healthy Balance Sheet ● Fiscal regularity ● Environmental conformity ● Quality Assurance / certification ● Total Quality Management ● Market Share ●

Weaknesses Of the investors ● – Small Available Capital – Bad Reputation / Temper – Talents rejection – Patronizing behaviour – Age – Lonly

Weaknesses cont... Of the Investment ● – Bad History / Reputation – Obsolete technology – Poor management – Ageing staff – Outdated distribution network

Weaknesses of the firm Poor cash flow ● Low profitability / Losses ● Exausted borrowing ability (credit line) ● Collapsing market ● Bad relations with supplyers ● Bad relations with Unions ●

Opportunities for investors Opportunities for investors Available equity market options ● Market rearangement ● Availability of capital to invest ● Acquaintancies condivision ● Changes of the environment ●

Changes of the environment Changes of the environment Leggislative ● Normative ● Financial ● Academic ● “Geographic” ●

Changes of the environment Changes of the environment Leggislative ● Normative ● Financial ● Academic ● “Geographic” ●

Threats (to investors) Threats (to investors) Change of Leggislation ● Change of investment norms / standards ● Appearance of more attractive alternatives ● Reaction of other investors ● Illecit obstacles (press insinuations, political pressure, boycott ● etc)

Threats to the investment Threats to the investment Reaction of staff ● Reaction of Financiers ● Reaction of Business Associates ● Reaction of Unions ● Staff reactions ●