Balboa Yacht Club Strategic Plan 2012-2022 Update October 2012
BYC Strategic Plan Click to edit Master title style Overview Purpose Process Objectives Accomplish ments and Next Steps
Strategic Plan Overview Click to edit Master title style Defines Direction and Resource Planning Ten Years Timeline Provides Continuity Through Changes in Leadership Looking Ahead Towards our 100 th Anniversary
The BYC Purpose Click to edit Master title style To encourage yacht racing and cruising, to promote the science of seamanship and navigation, and to provide a suitable clubhouse and marina for the education, recreational and social use of its members and families.
The Strategic Planning Process Click to edit Master title style Board Retreat Results Achievement October 2011 2013-22 SWOT Competition Analysis Where We Where We Objectives Want to Be are Today Member Market Trends Interests
Objectives Click to edit Master title style 1. Centennial Master Plan 2. Membership 3. Our Youth 4. BYC Brand 5. “One BYC”
#1- Centennial Master Plan Click to edit Master title style Objective: With the vision of BYC as a world class venue, we want to develop and implement our Centennial Master Plan by 2022 to provide the grounds and clubhouse of which our members can be proud Solicited member/employee input at town halls Created preliminary list of projects in 3 general categories based on member/employee interest Preliminary review with F & A Next step: Work with F & A and LRP to prioritize “Renew”
#2 - Membership Click to edit Master title style Objective: We will develop and implement a process for achieving and maintaining full Flag membership, increasing ranks to 580 by December, 2013 and increasing J Flag members to 120 by December, 2013 Membership Committee taking proactive role to attract new members Recruitment incentives Staggered committee terms for continuity & greater member involvement Next steps: Identify networks for potential members & keep current members active “Grow”
#3 - Our Youth Click to edit Master title style Objective: Provide the Necessary Resources to Create and Sustain Junior Programs which: Produce sailors that consistently win the Governor’s Cup by 2016 and Encourage a lifestyle in boating to maintain a 33% (or better) conversion rate of junior members into adult members. Become the Junior Program of Choice in Newport Beach Structured Program with Head Coach “Competitive Edge” Competition Fund Next steps: Create environment to keep juniors engaged long term and programs to convert non-member participants to members “Serve”
#4 - BYC Brand Click to edit Master title style Objective: We will build a strategy for the BYC Brand by the end of 2012 and achieve differentiation of the experience at BYC from our competitors by 2016 Implementing external and internal surveys Next steps: Align components to reflect who we are & better communicate our brand “Reach”
#5 - One BYC Click to edit Master title style Objective: We want to achieve the concept of “One BYC” with the vision, plan and initial steps taken by Nov. 2012 Transparency – Financial statements & guide at front desk Pride – Entering Defiant in Christmas Boat Parade Sense of Belonging – Boating classes for women & successful Hens Rock cruise Next steps: Implement broad based club activities “Belong”
Accomplishments/Next Steps Click to edit Master title style Have established Strategic Plan Review and Update policy Updated Strategic Plan at every Board meeting Next steps: Finalize development of each objective Further refine metrics Consolidate all components into an integrated Strategic Plan document Maintain energy and progress on each objective Our Blueprint For The Future
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