Strategic Growth Leaders Agenda About SGL Recap on Strategic - PowerPoint PPT Presentation

DEVELOPING YOUR PLAN FOR GROWTH Strategic Growth Leaders

Agenda  About SGL  Recap on Strategic Planning  Implementing the Plan – 3P’s & 3C’s  Case study  Tea & Coffee  Some Examples & Discussion  CFO Forum

About SGL Strategic Outsourced Planning & Mentoring / Finance Implementation Coaching Director We provide a highly experienced strategic / financial manager that can work for as long Budgeting & Funding Advisory as you require and as frequently as Forecasting Services needed. We engage with you, listen to your needs and help you hand pick the most relevant and accomplished expert from our extensive network. Professionalising Growth & Profit the Finance Improvement Function

How We Work… Step 1. We meet with you to understand what you need Step 2. We select from our highly experienced panel and present a number of options to you. Step 3. Once you have met and selected the SGL expert for you, we’ll agree the scope of the work

Who I am, what I do, My passion is working with businesses to deliver ahead of expectations by empowering their teams to perform at their best. I am a Chartered Accountant, training at KPMG Broad Leadership experience across various business functions Strategy & Planning • Finance – Commercial, Planning & Reporting • Marketing – Brand Positioning, Product Development and Trade • Operations – Customer Care, Purchasing • Most recently I lead a business from turnaround to Ireland’s Most Recommended Network ( c € 70m turnover)

Recap on Strategic Planning

Strategy – What?

Strategy – What?  Strategy is a Plan which considers the longer term  But Why do Businesses need a ‘Strategy is about making Strategy or a Plan choices, tradeoffs . It’s about deliberately  Share, Agree & Commit to the Ideas of Growth, Change, New Markets/ choosing to be different’ Products/ Customers Michael Porter  Communicate so that everyone understand what ( Functional) they are here to do and Why (Motivation)  Achievement – something to measure, adjust and track progress

There are Many Ways to Develop a Strategic Plan Strategy 1 Strategy 3

The Strategic Growth Leaders Roadmap… Vision Strategy Objectives Critical Success Factors Key Performance Indicators (KPI’s) Today Actions Marketing & Products & Systems & Processes People & Finance Services Culture Sales

Implementing the Plan 11

Let’s Just Do it…

First Focus on the P’s to Develop the Plan Process Process People People Problems Problems

… and then 3 C’s to Communicate the Plan Cascade Clarify Communicate

Implementing Strategy – The Process  Framework  Structure  Meetings  Metrics Process

Framework Plan Priority 1 Priority 2 Priority 3 Lead & Lead & Lead & Team Team Team Weekly Daily Monthly Process KPI’s Sales Presentation

Structure Priority 1 Retain Existing Customers Clearly Define the Scope of Focus on Implement Retention work to achieve the Port In’s Save Team Systems Objective Program & Project Charter Useful Tools Right Skills in the Right Place Define Roles & Leadership Resources Responsibilities Useful Tools RACI Decision Making Meetings Right Clear Short People Agenda Meetings Process Useful Tools Clear Agenda and Next Steps

Metrics Business Metrics a quantifiable measure that is used to o track and assess the status of a specific business process Every area of business has specific metrics o that should be monitored eg. marketeers track campaigns and program statistics, sales teams monitor new opportunities and leads Key Performance Indicator Used to track progress on an activity which is o critical to overall business success i.e. Sales, Churn Process

Tools – Project Charter; RACI; Balanced Scorecard Process

Questions

Implementing Strategy – The People  Right People, Right Roles  Leadership  Accountability People

Right People on The Bus People

Leadership  Make Decisions  Escalate Issues/ Ask for Help  Bring in the right expertise  Bring the best out of a team People

Accountability… Reward & Recognise Tie Rewards to Results • Clear Direction Identify Role Models • Establish Co Objectives • Celebrate Success • Cascade throughout • Rewards Objectives Identify Best Pracitce • company SMART • Accountability Alignment Operational Review • Evaluate Results Monthly results review • Re enforce Objectives • Convert Data into • Focus on Results • information Improve • Common Language • Communication Performance Measurements Build Bench Strength • Team development & • training People

Some People Tools  Strengths Finder/ Skills analysis  Organisational Review  Review Current Structure – will it meet needs of Strategic Objectives  Develop To Be Structure  Execute  Coaching People

Questions

Implementing Strategy – The Problems  Keeping Focused on the Plan  Not Winning as Expected  Changing Direction/ Pivoting Problems

Keeping Focused on the Plan Problems

Not Winning as Expected  Celebrate Quick Wins  Keep Communicating  Understand what is hindering progress  Is there something different which mean the plan needs to be altered? Problems

Changing Direction/ Pivoting Gather the best information you • can – Customer, Market, Competitors, Internal Metrics Consider, Debate and Challenge • Decide and build a Change plan • Implement the New plan • Problems

Questions

… and then 3 C’s to Communicate the Plan Cascade Clarify Communicate

Implementing Strategy – Clarify the Plan  Develop the Plan as a Team  Write it Down  Agree Streams and their Priority  Identify Quick Wins Clarify

Implementing Strategy – Communicate the Plan  Simplify the Vision & Objectives  3 Key areas  Customer Focused  Communication Sessions  Two way conversations  Opportunity to build  Regular update on Plan Progress  Celebrate success to keep teams motivated Communicate

Clear and Simple Way to Communicate the Plan Vision To be the No. 1 choice of mobile provider for Shoppers through the delivery of market leading Customer Satisfaction by being: Clearly Simply More What we want to be Famous For the best the best Tesco Value Service Rewards Objectives Be a Challenger Again Truly Leverage Tesco One Team, One Direction David & Goliath Grow and retain PAYG Effective Distribution Model Tesco Mobile Ireland (TMI) • • • identity Grow PAYM Maximise loyalty of Club • • Cards members Investing in our people to ensure • Refresh brand (simple, value, • they have the skills, knowledge reward) Make it as simple as possible • and tools to do the job to switch Great Customer Experience, Know our numbers and how to • • self serve, in store, online, by impact change in our business phone

Talk to Everyone Build review and challenge the plan and  priorities with management team Be Open to Changes  Schedule communication sessions  appropriate to your organisation, Ideally led by CEO & management team  Objective is that everyone in the team  understands the Big Picture, how their role contributes Communicate

Implementing Strategy – Cascade the Plan  Objectives aligned to overall plan  Each individuals knows their contribution to the larger plan  Discussion at smaller team meeting so that full team understand the plan  Review Dashboard at monthly team meetings so teams can see how the business is operating vs the Plan Cascade

Keep Communicating & Celebrate Success Each week, month or quarter, let  the team know how the business is performing vs the Plan Celebrate what is going well  Be Honest about what is not going  as expected Be Clear about what you are doing  about it – wait to gather more info, working on new plan, making a change Keep updates positive but real  Cascade

Questions

Case Study  Review and ask any questions  Formulate your response  In pairs discuss your strengths  Feedback by Group

Examples & Discussion 41

Company A - Strategy Communication…