Student Enrollment Strate tegies @ @ UAA June 2017
New str trategi egic c plan n with th 3 g goals ls for r th the next t 3 y years Ad Advan ance ce a cultu ture e of instit itut utional ional excellen cellence ce that t inspi pires es and enables es stud uden ent, t, fa facu culty ty and staf aff f success ccesses es. Remove barriers, improve access to advising, increase efficiencies More stud uden ents ts persist ist and complete e their educat ation ional goals. s. Increase retention for all new students. Graduate more students to fill Alaska’s needs . Improve traditional graduation rates to 35% by AY25. STU TUDENT DENT ENROL OLLME LMENT NT @ UAA AA
UAA Serves Southcentral Alaska In-state 91% Out-of-state 8% International 2% UAA Student Profile Fall 2016 Unduplicated Headcount 17,962 Part-time 60% 10,684 Non-degree seeking 29% 5,178 First-time freshmen 11% 1,900 Minority 33% 6,001 Alaska Native/American Indian* 10% 1,796 *Includes Alaska Native and Alaska Native Multi-Race STU TUDENT DENT ENROL OLLME LMENT NT @ UAA AA
Enro nrollm llment ent tr trend ends UAA’s student population Fall enrollment at UAA has declined each year declined 13 13% from the since the record 20,699 in fall 2011. peak in fall 2011. UAA Fall Closing Headcount Historic Trend Credit hours declined 25,000 12% over the same 20,699 20,559 19,825 19,629 18,649 period. 20,000 18,116 17,962 UAA Graduate Students 15,000 Contributors to decline: UAA First-time Freshmen • First-time freshmen: -20% UAA Non-degree Seekers 10,000 • Non-degree seeking: -13% 5,938 5,808 • Stop-out returns: - 14% 5,201 5,061 5,049 4,672 4,690 5,000 • Graduate level: -26% 2,221 2,405 2,187 2,380 2,073 2,005 1,900 1,044 1,047 1,016 1,048 910 872 841 • Transfers: -5% 0 Fall 2010 Fall 2011 Fall 2012 Fall 2013 Fall 2014 Fall 2015 Fall 2016 STU TUDENT DENT ENROL OLLME LMENT NT @ UAA AA
Factor ors s influenc luencin ing g enroll ollment ent & opportu tuni nities ties for gro rowth th ENVIRONMENTAL FACTORS: TARGETS FOR GROWTH : A regression analysis examined Leadership and data-informed multiple factors that could influence planning are key to positively future enrollment. The factors in influencing enrollment and retention. green were statistically significant. Below are target populations for growing UAA enrollment. Alaska populati ation* n* Alaska unemployment rate Anchorage area high school graduates Median n Alaska Family y inco come me Out-of-state students & transfers Statewid wide High h School Gradua uates es Post-traditional returning learners Active Duty military st to 2 nd nd year Graduate students UAA Ret etenti ntion n rate 1 st New master programs including UAA Retention rate 2 nd to 3 rd year Dietetics and Nutrition, Applied Geological Sciences, and Public Non-degree seeking retention rate Policy. STU TUDENT DENT ENROL OLLME LMENT NT @ UAA AA
Recruitment ruitment goals ls & str trategi egies Goals Increase enrollment yield from Anchorage bowl high schools from 48% to 55% Increase out-of-state enrollment percentage from 8% to 11% Increase number of stopped Strategies out students who return to Targeted marketing & recruitment UAA from 22% to 27% Bridged recruitment-admissions- enrollment using CRM Challenges: Expanded recruitment team • Flat to minor population growth specializing in key segments • Perceptions of university decline due to fiscal crisis Improved admissions process Individual college and campus Strategic Enrollment plans STU TUDENT DENT ENROL OLLME LMENT NT @ UAA AA
Retention ntion goals ls & str trategi egies es Goals Increase retention of ALL new entering students from year one to year two from 51% to 55% Increase retention of ALL new entering students from year one to year three from 37% to 45% Strategies Vice Provost for Student Success EAB Student Success Collaborative Challenges: Redesign Advising and Assessment Course availability & sequencing • Learning Commons/ Supplemental • Financial aid Instruction Mid-Semester Grade Reports STU TUDENT DENT ENROL OLLME LMENT NT @ UAA AA
Enro nrollm llment ent projections rojections Growth Scenarios UAA Headcount 2020 Projections 6.5% growth – modest 22,000 increases through new 20,699 21,000 recruitment, retention 20,122 122 strategies 20,000 19,000 11. 1.1% growth – 19,296 296 18,116 stronger increases 18,000 17,962 through larger 17,000 investments in 16,000 recruitment, retention 15,000 Fall Fall Fall Fall Fall Fall Fall Fall Fall Fall Fall 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Factors that could impede projected growth: College of Education move Population loss Further University budget cuts Tuition increases STU TUDENT DENT ENROL OLLME LMENT NT @ UAA AA
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