Storytelling Graduate Introduction to Design 01 Week 10 ID481-001 Fall 2010 Jeffery Mau
Agenda Where we are in the course timeline Students - Concepts with Sketches Assignment and Reading Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau 2
We are here in the course timeline We are here in the course timeline 01 - 08/26 02 - 08/31 03 - 09/09 04 - 09/16 05 - 09/23 06 - 09/30 07 - 10/07 08 - 10/14 09 - 10/21 10 - 10/28 11 - 11/04 12 - 11/11 13 - 11/18 14 - 11/25 15 - 12/02 16 - 12/06 Primary and Design Artifacts, Secondary Research Bios, Resumes Secondary Research Primary Research Research with Insights Bauhaus Bauhaus Topic Presenta- Idea tions Descrip- tions and Concept Concept Sketches in Use Stories Value of Concept , How to Go to Market Be well read Concept Generation Thanks- giving and Storytelling Present Final Presenta- Submit tions Final Presenta- tions Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau 3
Concept Sketches Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau 4
User Journeys and Storytelling Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau 5
Defjnition: User Journey A user journey tells the story of how a user experiences a product, service or offering through the use of pictures, sketches or illustrations. Similar to creating a prototype before building a fjnal functional product, the user journey serves as a tool to communicate a new idea to others as well as think through how the offering will work. A good way to approach thinking about the user experience is to think in these terms: • What is it like for a new user experiencing the offering for the fjrst time? • How does their interaction and use change as they learn and become familiar with the offering? • How might they use the offering with other products in their life? • What is the fjnal experience of offering? While there are endless questions of this sort to consider, think of the primary “use cases” of your concept. Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau 6
User Journey: Buying a Car Research range of cars Plan the trip Go to selected dealership Browse cars Consult friends/experts Prepare for test drive Talk to salesperson Research specifjc cars Wrap up Take a test drive Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau 7
Storytelling: Concept Illustration Birthday tax 55 45 65 Wealth 35 25 Birthdays Tax = 10% Tax = 20% Tax = 0% Fund Matures 35 25 45 -65 65 By mandating saving for retirement in the early years, this solutions provides baseline retirement planning based on individual performance. Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau 8
Storytelling: Storyboard Understanding Comics, Scott McCloud, Page 65 Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau 9
Assignment Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau 10
Assignment: Concept in Use - User Journeys Tell the story of your concept in use through user journeys. 1. Defjne primary ways your concept will be used. Use my examples as starting points. 2. Draw/sketch/illustrate the steps of use or stages of the experience 3. Create presentation with the following: • One concept illustration communicating how your offering works. • One user journey which tells the primary story of how a person will experience your product, service or offering. Your story can be a process fmow or a comic book style storyboard. Reading Chapters 2 and 3 from Understanding Comics, Scott McCloud Graduate Introduction to Design 01 ID481-001 Fall 2010 Jeffery Mau 11
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