STORY PARTNERS Public Affairs & Communications Strategy Update 2014 NAPTP Annual Meeting July 17, 2014
PRESENTATION OVERVIEW Current State of Play Review of Recent Public Opinion Polling on Energy Issues – facilitated by Paragon Insights Discussion of Key Messages Overview of Media Environment Review of Public Affairs Activities and Upcoming Priorities Q&A Session 2
CURRENT CURR ENT ST STATE OF PLA TE OF PLAY Y ANDR ANDREW EW FIMKA FIMKA Strategic Objectives for Public Affairs & Communications: Continue to positively frame and defend the existing MLP tax structure in the media, as well as with audiences that are important to the public policy dialogue in Washington – Media relations and rapid response Proactive editorial and issue advocacy content Close coordination with the Government Relations function Third-party outreach and alliance development Placing MLPs into the proper (political) context for our targeted audiences 3 • The Flour Mill Building, 1000 Potomac Street NW, Suite 102 • Washington, DC 20007 • 202.706.7800
CURR CURRENT ENT ST STATE OF PLA TE OF PLAY Y ANDR ANDREW EW FIMKA FIMKA What is the major communications challenge in the current issue environment? “Dynamic Gridlock” Dynamic Marketplace Political Gridlock How do these competing perspectives impact our message? We can get trapped in a “Winners vs. Losers” prism Washington’s role is to rein in MLPs MLP success is seen as a negative How do we move forward with our messaging? We give context to MLP success We work to mitigate political risk 4 • The Flour Mill Building, 1000 Potomac Street NW, Suite 102 • Washington, DC 20007 • 202.706.7800
PUBLIC OPINION POLLING ON ENERGY ISSUES Paragon Insights Michael Ramlet Nathan Klein 5
No significant partisan differences, but men and younger voters more optimistic about America’s energy standing. True or False. The United States is becoming an energy superpower. Total: 44% - 56% By Gender By Age By Party 64% 62% 62% 60% 59% 57% 53% 51% 51% 49% 49% 47% 43% 41% 40% 38% 38% 36% True False True False True False True False True False True False True False True False True False Male Female Age 18-29 Age 30-44 Age 45-64 Age 65+ DEM IND GOP (47%) (53%) (17%) (24%) (38%) (21%) (36%) (32%) (32%) 6 140506 Story Partners Poll May 29-June 1, 2014, N= 1,754 registered 2014 voters
On which party is trusted more on energy issues, slight edge to GOP, not note the HUGE gender and generational gaps. When it comes to energy-related issues, Total: 48% - 52% which political party do you trust more? By Gender By Age By Party 93% 90% 61% 60% 59% 57% 56% 56% 51% 49% 44% 44% 43% 41% 40% 39% 10% 7% DEM GOP DEM GOP DEM GOP DEM GOP DEM GOP DEM GOP DEM GOP DEM GOP DEM GOP Men Women 18-29 30-44 45-64 65+ DEM IND GOP (47%) (53%) (18%) (26%) (33%) (24%) (36%) (31%) (33%) 7 140314 National Energy Poll, March 28-30, 2014 N=1,997 Likely Voters
As I read some possible government policies regarding energy, tell me whether you would favor or oppose each… % “Favor” 87% Requiring better fuel efficiency for cars, trucks and SUVs Investing in railways so that more shipping could be done by fuel-efficient trains rather than 85% by gasoline powered trucks 84% Establishing tax incentives to encourage conservation 80% Increasing federal funding for research on wind, solar and other renewable energy sources 79% Giving tax cuts to energy companies to develop wind, solar and hydrogen technology 79% Increasing federal funding for research on wind, solar and other renewable technologies 76% Providing tax incentives for those who buy hybrid or electric cars, trucks and SUVs 70% Ending tax subsidies for oil companies 68% Capping greenhouse gas emissions 67% Imposing a windfall profits tax on oil companies 66% Allowing more off-shore oil and gas drilling in U.S. waters 64% Allowing more mining and drilling on federally owned land 60% Releasing up to 10 percent of the U.S. strategic petroleum reserve 58% Expanding natural gas exports 52% Giving tax cuts to energy companies to do more exploration for oil 51% Increasing federal funding for research on ethanol 49% Easing environmental restrictions 140314 National 49% Energy Poll, Expanding oil exports March 28-30, 45% Promoting the increased use of nuclear power 2014 N=1,997 45% Likely Voters Promoting greater use of coal-powered electricity 25% Increasing taxes on gasoline to encourage carpooling and conservation 8
Majority say invest more in domestic energy infrastructure. Please indicate which point of view you agree with more, even if none are exactly right… The U.S. should invest The U.S. should invest The U.S. is investing the MORE in its domestic LESS in its domestic correct amount in its domestic energy infrastructure energy infrastructure energy infrastructure By Gender By Age By Party 70% 60% 60% 59% 57% 56% 55% 48% 45% Total: 57% - 9% - 13% 16% 14% 13% 13% 13% 13% 12% 11% 11% 11% 11% 10% 10% 8% 8% 7% 7% 6% Male Female Age 18-29 Age 30-44 Age 45-64 Age 65+ DEM IND GOP (47%) (53%) (17%) (24%) (38%) (21%) (39%) (26%) (34%) 9 140701 Story Partners Poll July 9-11, N=2,010 Registered Voters
And, fully two-thirds believes this will create jobs. Do you think more investment in the United States domestic energy infrastructure would lead to… MORE jobs in the U.S. LESS jobs in the U.S. No impact on U.S. jobs By Gender By Age By Party 76% 70% 66% 66% 65% 63% 63% 61% 56% Total: 65% - 11% - 19% 14% 14% 14% 13% 13% 13% 12% 10% 10% 9% 9% 8% 8% 8% 8% 7% 6% 6% Male Female Age 18-29 Age 30-44 Age 45-64 Age 65+ DEM IND GOP (47%) (53%) (17%) (24%) (38%) (21%) (39%) (26%) (34%) 10 140701 Story Partners Poll July 9-11, N=2,010 Registered Voters
“Developing energy infrastructure to move and transport domestic sources of energy” is a universal win. Checks all the boxes for voters in its non-specificity. Please state whether you favor or oppose the following proposals. Investing in developing energy infrastructure to move and transport domestic sources of energy. By Gender By Age By Party 94% 94% 92% 91% 90% 88% 86% 86% 83% Total: 89% - 11% 17% 14% 14% 12% 10% 9% 8% 6% 6% Fav Opp Fav Opp Fav Opp Fav Opp Fav Opp Fav Opp Fav Opp Fav Opp Fav Opp Male Female Age 18-29 Age 30-44 Age 45-64 Age 65+ DEM IND GOP (47%) (53%) (17%) (24%) (38%) (21%) (36%) (32%) (32%) 11 140506 Story Partners Poll May 29-June 1, 2014, N= 1,754 registered 2014 voters
Overwhelming support for smart national grid. Sounds like forward-looking, all-of-the above policy that is popular. (And, big infrastructure means someone has to build it = jobs). Please state whether you favor or oppose the following proposals. Building a smart electricity grid nationwide to improve the efficiency of energy production and delivery. By Gender By Age By Party 96% 95% 95% 95% 94% 93% 93% 93% 89% Total: 94% - 6% 11% 7% 7% 7% 6% 5% 5% 5% 4% Fav Opp Fav Opp Fav Opp Fav Opp Fav Opp Fav Opp Fav Opp Fav Opp Fav Opp Male Female Age 18-29 Age 30-44 Age 45-64 Age 65+ DEM IND GOP (47%) (53%) (17%) (24%) (38%) (21%) (36%) (32%) (32%) 12 140506 Story Partners Poll May 29-June 1, 2014, N= 1,754 registered 2014 voters
Pipeline is safest, most cost effective, and most economically beneficial means to transport energy products. Thinking about the transportation of oil, natural gas, and other energy products. Which of the following do you think of as the ________________ way to transport these products? Pipeline Oil Tanker Train Truck 55% Thinking about the transportation of oil, natural gas, 8% and other energy products. Which of the following do you think of as the SAFEST way to transport these 12% products? 5% 58% Thinking about the transportation of oil, natural gas, 8% and other energy products. Which of the following do you think of as the MOST COST EFFECTIVE way to 12% transport these products? 4% 57% Thinking about the transportation of oil, natural gas, 8% and other energy products. Which of the following do you think of as the MOST ECONOMICALLY 12% BENEFICIAL way to transport these products? 5% 13 140701 Story Partners Poll July 9-11, N=2,010 Registered Voters
Keystone a bit more complicated. Gender, generational, and partisan differences in support. Though, two-thirds support and majorities across party lines still very strong. As you may know, there is a proposal to build the Keystone XL pipeline that would carry oil from Canada to Texas. Do you think the United States government should or should not approve the building of this pipeline? By Gender By Age By Party 80% 74% 73% 66% 64% 59% 57% 55% 52% Total: 65% - 19% 29% 25% 25% 20% 19% 19% 16% 15% 11% Shld Not Shld Not Shld Not Shld Not Shld Not Shld Not Shld Not Shld Not Shld Not Male Female Age 18-29 Age 30-44 Age 45-64 Age 65+ DEM IND GOP (47%) (53%) (17%) (24%) (38%) (21%) (36%) (32%) (32%) 14 140701 Story Partners Poll July 9-11, N=2,010 Registered Voters
Regional definitions of the United States… 15
Recommend
More recommend
