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Stopping The FLU Is Up To You NPHIC Conference Oct. 12, 2010 Luis - PowerPoint PPT Presentation

Stopping The FLU Is Up To You NPHIC Conference Oct. 12, 2010 Luis Morales Director, Communications Texas Department of State Health Services October 7, 2009 10 10:30 a.m. CDT Public Awareness Campaign Campaign Objectives


  1. Stopping The FLU Is Up To You NPHIC Conference Oct. 12, 2010 Luis Morales – Director, Communications Texas Department of State Health Services October 7, 2009 10 – 10:30 a.m. CDT

  2. Public Awareness Campaign • Campaign Objectives • Message Strategy • Campaign Activities • 2010-2011 Flu Season

  3. Campaign Objectives • Inform and educate Texans about flu • Provide innovative ways to share information • Make tools and resources available

  4. Message Strategy • Stopping The Flu Is Up To You • “Prevention” – Good hygiene – Get your flu shot(s) – Dial 2-1-1 for flu advice • “Mitigation” – Stay home if sick – Call doctor or 2-1-1 for flu advice – Plan for how you will care for sick family – Stay informed

  5. Campaign Activities • TexasFlu.org • TV, Radio, Banner Ads • Radio Media Tour • News Media Webinar • Media Relations • Posters/Flyers • Podcasts

  6. Campaign Activities • “Taggable” TV Spots • Social Media • Additional Partner Resources • CBO/FBO Outreach • Outbound “Call Center” • “Flu Fighter” Videos • American Sign Language Videos

  7. “Healthy Habits” TV Spot

  8. American Sign Language

  9. Flu Fighters Trailer

  10. Flu Fighters Animated Video

  11. Flu Fighters Music Video

  12. 2010-2011 TV Spot

  13. 2010-2011 Flu Season • Consistent Messaging • News Release – Oct. 5, 2010 • Guest Column • TexasFlu.org • Media Buy • Flu Fighters • ASL Videos • Social Media

  14. Stopping The FLU Is Up To You Luis Morales Director, Communications Luis.Morales@dshs.state.tx.us 512-458-7111 ext. 6394 October 7, 2009 10 – 10:30 a.m. CDT

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