Stopping The FLU Is Up To You NPHIC Conference Oct. 12, 2010 Luis Morales – Director, Communications Texas Department of State Health Services October 7, 2009 10 – 10:30 a.m. CDT
Public Awareness Campaign • Campaign Objectives • Message Strategy • Campaign Activities • 2010-2011 Flu Season
Campaign Objectives • Inform and educate Texans about flu • Provide innovative ways to share information • Make tools and resources available
Message Strategy • Stopping The Flu Is Up To You • “Prevention” – Good hygiene – Get your flu shot(s) – Dial 2-1-1 for flu advice • “Mitigation” – Stay home if sick – Call doctor or 2-1-1 for flu advice – Plan for how you will care for sick family – Stay informed
Campaign Activities • TexasFlu.org • TV, Radio, Banner Ads • Radio Media Tour • News Media Webinar • Media Relations • Posters/Flyers • Podcasts
Campaign Activities • “Taggable” TV Spots • Social Media • Additional Partner Resources • CBO/FBO Outreach • Outbound “Call Center” • “Flu Fighter” Videos • American Sign Language Videos
“Healthy Habits” TV Spot
American Sign Language
Flu Fighters Trailer
Flu Fighters Animated Video
Flu Fighters Music Video
2010-2011 TV Spot
2010-2011 Flu Season • Consistent Messaging • News Release – Oct. 5, 2010 • Guest Column • TexasFlu.org • Media Buy • Flu Fighters • ASL Videos • Social Media
Stopping The FLU Is Up To You Luis Morales Director, Communications Luis.Morales@dshs.state.tx.us 512-458-7111 ext. 6394 October 7, 2009 10 – 10:30 a.m. CDT
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