Steerpath Indoor navigation for apps
Nimble Devices – Founded in 2013 by Mikko, Tuomas and Sam – 20+ years in working with Bluetooth technology – Thesis on indoor positioning, two M.Sc.s in robotics including sensor fusion. – Hardware, software and international business experience – Technology provider for the B2B market
What are we solving?
We spend almost 90% of our time indoors
We use our phone between 100 and 900 times a day
...and yet the phone is of no help in so many daily situations.
Where are the toothpicks? Where are the baby bottles?
Where was it we were supposed to meet?
Umm… Where’s my transfer flight?
Parents with baby strollers: Where’s the stair-free route? Students at Universities: Where is room Z2431? External maintenance workers: Where’s the machine I need to M fix? H u s o e w u m d o s : w e g a e m x h i f i y b o i t Customers in electronics i u o r n ? Hotel guest: How do I get to the breakfast Why can’t I just ask the personnel to come to me? room? stores: How will people find the Aft- Cruise ships: pub during happy hour? How could we make customers Hardware store: C o n s I n t r u w c more self-sufficient? h t i i o c n h w r o g o o e r m n k e e r d r a i s d : t o I r p l a u s t t t w h e e e k ?
A Bluetooth beacon based indoor positioning system for iOS and Android application developers.
Why Steerpath?
Battle tested - Slush - Europe’s largest event for start-ups and investors - Over 15 000 visitors, no chance for fixes once the doors opened. - Selected by the MTA in NYC - Positioning in Grand Central Terminal - Part of the MTA AppQuest and related hackathons
Powerful – GPS compatible format – Geofence zones of any shape i.e. not tied to beacons – For example for triggering when entering a floor or a room – Beacon distance zones – Triggers based on distance to beacon – Can provide cm accuracy for special cases – Route calculations on the fly – For example for guiding and product search – Automatic floor change detection – Everything works offline
Get it done – Ready to be dragged and dropped into your app – Example apps for you to play with – Fully documented – No site surveying / fingerprinting required Actual developer quote: “Integration into my App took maybe 20 minutes”
Summary Guide with navigation We are the best choice – Product search in a supermarket No calibration – Virtual guided tour in a museum – Anyone can install & maintain – Find my friend - community Unlimited users and devices – Help me button Fully offline – Robust React with triggers – Works in any venue – Does not load the network – Entered meeting room – Perfect for travellers – Close to cafeteria – Left the building Crossplatform Quick to integrate “Integration took maybe 20 minutes”
New experiences
Guidio Audio guide: Discover freely and stop to learn more
Press a button and the store personnel will come to you
Find my friend: Share your indoor location
Simple steps
1. Manage data visually Drag and drop – Beacons and their IDs – Walls, Zones, Routes – Data is compiled to a single positioning file
2. Place beacons – One beacon per 150m² for large venues – Adjustable accuracy 2-5m – No wiring – 2 years on battery – Beacons cost about ~$20 each Grand central terminal - NYC
3. Integrate into your App “Integration into my App took maybe 20 minutes” – Drag and drop positioning and navigation engine to your project – Positioning file can be online or bundled into app – API interfaces are same as native GPS APIs
Case Slush 2014
Challenge: - 200 stands - 15 restaurants - Several stages - 15 000 visitors - Many side-events - Packed into 2 days Solution included: - Personal calendar - Real-time personal guidance
By the numbers – 15 000 visitors – 10 000 downloads – 54 000 map-views 25 000 m 2 – – 150 beacons – 2 x Grand One finalist
Licensing – Free to develop – SDK, documentation and tools are free to use – All features always available including routing and triggers – License cost is per venue – Unlimited number of users and devices – Multiple apps – Pricing tiers for different venue sizes and number of triggers
Summary – Battle tested – Easy to integrate – Easy to deploy – iOS and Android – Unique features – Powering new experiences – Free to set up and develop!
Said about us “Steerpath worked “Nimble Devices helped “Nimble Devices’ “Excited about the absolutely perfectly us achieve the positioning product revolution that for us. It provided impossible in a super is one of the Nimble Devices’ something to our short period of time - easiest to integrate technology can 15 000 attendees, the installation of an while also being one trigger for our daily which they really entire Geo-Fenced of the most accurate mobile experiences!” loved to use, while beacon network in on the market.” helping them to find Grand Central Terminal – Jyrki Katainen – Scott Roberts European Commission the right stages, demo NYC in under 1 week. Director at ShopperTrak Vice-president stands and restaurants Great team and great really easily through the product!” app. – Dan Seidman Highly recommended!” “The impressive positioning and navigation CEO at Promotional Communications technology by Nimble Devices is clearly – Miki Kuusi leading the charge when it comes to Co-Founder and breaking down barriers between physical and CEO of Slush digital space.” – Peter Vesterbacka Mighty Eagle at Rovio
Let’s make amazing apps! www.steerpath.com
Concepts for hotels
Steerpath knows you have arrived Automatic check- in Faster Service Targeted VIP customer experience Instant offers to use during your stay
Indoor positioning and location aware services Find your room with visual guides Navigate you to the roof terrace in time for the evening entertainment
Map creation in detail
Start with your floorplan
Add some beacons
Get your position
Add zones which trigger actions
Any number of zones for any number of uses
Add points of interest
And obtain routes to them
End result without any calibrations on site
Recommend
More recommend