State Clubs and Societies Nilam Patel and Josh Samuels The OG - PowerPoint PPT Presentation

Dec 09, 2022 •364 likes •513 views

Social Media at Ohio State Clubs and Societies Nilam Patel and Josh Samuels The OG Algorithm Chronological timelines (regardless of paid/organic, type of content). Facebooks News Feed was based on that followers 50 top

Social Media at Ohio State Clubs and Societies Nilam Patel and Josh Samuels
The OG Algorithm • Chronological timelines (regardless of paid/organic, type of content). • Facebook’s News Feed was based on that follower’s 50 top interactions. • Reach was measured by scrolls, not consumption. • Because of this, pages that did not post frequently still had an opportunity to be seen thanks to second chance opportunities.
The Evolving Content Priority Algorithm • Paid > Organic. Video • Audiences: Quality > Quantity. • The lifespan of content is Photos getting shorter! Links Text-Only
Facebook • Video and content from family/friends is prioritized! • Reactions over a “like” • Posts that create back and forth discussion between users • Groups are on the rise! Image credit: Brafton
Twitter • Twitter’s algorithm organizes tweets by: 1. Ranked tweets 2. ICYMI tweets 3. All remaining tweets • The average lifespan of a tweet is 18 minutes • Video is gaining importance! (120-second limit)
Instagram Instagram’s new timeline: • Interest • Recency • Relationship with the person who shared it • Frequency • Following • Usage **Video isn’t necessarily prioritized over photo. **Paid content placements through Facebook are prioritized!
#BuckeyeForLife #BuckeyesGive #OSU150 #GoBucks
Creating Content GOOD PHOTO BAD PHOTO
CREATE • Take lots of photos and videos! • Post events on Facebook. • Create Twitter Moments. • Post Instagram Stories! • Pro Tip: Eye-catching graphics. **Free resources: Canva & Grammarly
CURATE • If it’s not original — curate! • Listen (use Twitter Lists). • Reply or Amplify. • Be careful about what you RT.
Major Takeaways • Post often and consistently! • Content Priority: Video > Photos > Links > Text-Only Paid > Organic • Audiences: Quality over quantity. • Use hashtags and share up! We want to amplify YOU! • Use location tags at game watches!
Just ask us! 😄
Open Discussion Nilam Patel @OhioStateAlumni patel.3227@osu.edu @OhioStateAlumni @TheOhioStateAlumni Josh Samuels samuels.63@osu.edu @OSUJimSmith

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