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STAND TOGETHER Messaging to Support Muslims and Refugees in Challenging Times September 8, 2016 The Welcoming Refugees Project is supported by the Office of Refugee Resettlement (ORR/ACF/DHHS) Agenda Setting the Context Rachel Peric,


  1. STAND TOGETHER Messaging to Support Muslims and Refugees in Challenging Times September 8, 2016 The Welcoming Refugees Project is supported by the Office of Refugee Resettlement (ORR/ACF/DHHS)

  2. Agenda • Setting the Context Rachel Peric, Welcoming America • An Overview of the Stand Together: Messaging to Support Refugees and Muslims in Challenging Times Toolkit Amanda Cooper, Lightbox Collaborative

  3. Session Objectives By the end of this webinar, participants will: • understand the importance of communications in welcoming Muslims and refugees during challenging times • understand core messaging strategies on this issue • have ideas of how to apply the strategies in a local context

  4. CONTEXT All of us might wish at times that we lived in a more tranquil world, but we don't. And if our times are difficult and perplexing, so are they challenging and filled with opportunity. - Robert F. Kennedy, Jr.

  5. You don’t have to be popular now

  6. …t o be on the right side of history.

  7. Welcoming is the Way

  8. OPPORTUNITIES

  9. “This Is Wholesome”

  10. CHALLENGES

  11. We fight FEAR with FACTS

  12. Don’t Reinforce

  13. Replace

  14. TOOLKIT What’s in there?

  15. AUDIENCE • Reach out to the “moveable middle” • Get to know your audience deeply to be able to message to them directly

  16. MESSAGES: Themes that Work Now is the time to commit to deeper welcoming

  17. People of all faiths stand together

  18. United in Compassion for All

  19. STORIES

  20. STORIES: Show, Don’t Tell

  21. TOUGH QUESTIONS • How to prepare • Scripts to build off of and practice from • Tools for getting to know your audience and evaluating the conversation

  22. STAND TOGETHER: The Toolkit • Audiences • Winning Messages • The Power of Stories • Tough Questions • Choose Words Carefully • Appendix/Resources

  23. Webinar Part 2: Community-Based Practices to Strengthen Relations & Counter Backlash Monday, September 19 1:00 Eastern/ 10:00 Pacific

  24. Welcoming Week – Sept. 16-25 Kentucky Refugee Ministries Soccer Without Borders welcomingweek.org

  25. Welcoming Refugees Forum You will have the opportunity to: • Engage in special discussions before and after webinars • Have direct access to Welcoming America staff • Get early peeks at new resources • Share successes and challenges in welcoming with each other http://bit.ly/wrforum

  26. QUESTIONS?

  27. KEEP UP WITH WELCOMING AMERICA WelcomingAmerica.org Like us on Facebook facebook.com/WelcomingAmerica Follow us on Twitter @WelcomingUSA Subscribe to our YouTube Channel youtube.com/WelcomingAmerica Connect with us on LinkedIn linkedin.com/company/welcoming-america

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