Sponsoring filmlab
M aisha (which means 'life' in Kiswahili) is a non-profit training initiative for emerging filmmakers in East Africa. (Uganda, Kenya, Rwanda, and Tanzania). filmlab
Origins E stablished in 2004 by acclaimed filmmaker Mira Nair (Monsoon Wedding, Salaam Bombay!), was founded in response to the needs of a growing number of aspiring filmmakers with little or no access to professional quality training in the region.
Goals To bring the largely unheard voices and visions from these regions into the broader international film dialogue; To provide economic opportunities for a wide range of film professionals – directors, screenwriters, editors, and film technicians; To support the cultural preservation and representation of these cultures through the powerful medium of film.
A month-long intensive screenwriting and production workshop in July and August each year that joins East African filmmakers with an international roster of renowned filmmaker mentors. The focus is on directing, screenwriting, producing, cinematography, editing, sound and acting. The Summer Lab
The Proof A Case Study N igeria has the fourth most profitable film industry in the world (after China, Hollywood, and India), Producing approximately 400 films a year Revenue is a yearly figure in excess of $45 million US dollars Most films in Nigeria are made for less than $15,000
The Maisha Effect M ira Nair has seen firsthand the remarkable talent and energy of emerging film artists in East Africa. Given the right opportunities, these filmmakers can significantly expand and enrich the palette of international cinema - with new visions and perspectives. Films produced in East Africa can also open up new windows onto this rich and fascinating region to film audiences worldwide.
Sponsorship Opportunities Film Lab Title Sponsor - $100,000 • Opportunity to attend and participate in the annual Film Lab • Opportunity to create an integrated platform at each Film Lab including exclusive opening and closing night parties • Logo inclusion on all final and released films • Most prominent inclusion as Title Sponsor in all printed materials related to Maisha and the Film Lab including: — Invitations - sent to Maisha supporters, VIPs and decision makers — Website and Print advertising • 10 tickets to each event per year • Acknowledgment at podium • Corporate message to receive most prominent mention in pre- and post-event press releases and tip sheets. • Most prominent inclusion by Maisha in its coverage of the events in a variety of print , advertisement and electronic publications
Event Sponsorship - $25,000+ • Sponsor’s name displayed on all promotional materials • Verbal acknowledgement at podium • Sponsor logo incorporated into the Maisha’s promotional materials • Mention of sponsorship in all official press releases • National press exposure • Sponsor Logo and link on the official Maisha website (year-round) • Opportunity to create your own gift bag • 10 VIP Sponsor Passes plus party invites
Partners Commonwealth Foundation Pangea Day Ghetto Film School UNICEF Tribeca Film Institute The Full Frame Institute The Arts and Media Academy of Uganda Columbia University Spike Lee, Advisory Board
Advisory Board Peter Chappell Karen Cooper Sofia Coppola Eric Kabera Mumbi Kaigwa Amandina Lihamba Spike Lee Raoul Peck Andrew Rugasira Michelle Satter Sofia Coppola, Advisory Board
PAst Support M aisha was started thanks in part to a seed grant from the Rockefeller Foundation and has been funded by the Open Society Institute and the Agnes Gund Foundation. Maisha’s programs are made affordable through a scholarship and sliding scale system tailored to the financial needs of participants. Two hundred scholarships have been given since 2004.
Contact Maisha Film Lab Sponsorships Jennifer Greenfield Jennifer@greenfieldandco.com Tel: 917-902-1225
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