Speaker Name Speaker Title The only constant is CHANGE Give your - PowerPoint PPT Presentation

Sep 02, 2023 •264 likes •873 views

Speaker Name Speaker Title The only constant is CHANGE Give your customers more of what they want and less of what they dont. @gerryobrion NAVIGATION Tiger Woods Wins How do I do it? Nobody Buys Anything ? ? We choose between

Speaker Name Speaker Title
The only constant is CHANGE
Give your customers more of what they want and less of what they don’t. @gerryobrion
NAVIGATION
Tiger Woods Wins
How do I do it?
Nobody Buys Anything
? ? We choose between options.
2 1 Why do they Who is choose you your ideal vs. customer ? competition? Exercise
The ONE Thing
Be different from competition in a way the customer values. @gerryobrion
Your Brand
RATIONAL EMOTIONAL it resides in THEIR mind
MONDAY
Why Do I Care?
CLARITY
4 Questions 1 2 3 4
1 Who are your ideal customers ?
Insights power your business. @gerryobrion
2 What are they looking for ?
What are they seeking? Emotional Rational (Measurable) Price of Entry (Expectations)
3 What’s your outcome ?
HOLE!
It’s about THEM
4 What’s your because ?
The Power of BECAUSE
"Excuse me, I have 5 pages, may I use the Xerox machine?" 60%
"May I use the Xerox machine because I'm in a rush?" 93%
"May I use the Xerox machine because I need to make copies?" 92%
Because
Believable Repeatable
About YOU
How we made $250 MILLION
All Light Beer is the Same
Light Beer Insights GOOD TASTE VALUE RELAXATION LOW CARBS/ CALORIES SOCIALIZATION REFRESHMENT COLD BEER FUNNY ADS
Light Beer Insights GOOD TASTE VALUE RELAXATION LOW CARBS/CALORIES SOCIALIZATION REFRESHMENT COLD BEER FUNNY ADS
1 Ideal Customers 2 Insights 3 Outcome 4 Because
Cold Innovation COOLER BOX SUPER COLD DRAFT FROST BREW LINER CAN COLD ACTIVATED BOTTLE COLD ACTIVATED CAN
WhatBigBrandsKnow.com Gerry O’Brion gerry@WhatBigBrandsKnow.com 303-765-2828

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