Speaker: David Allison, President, Braun/Allison Inc. CONTEXT The - PowerPoint PPT Presentation

Speaker: David Allison, President, Braun/Allison Inc.

CONTEXT

The Perfect Storm Five root causes of the marketing revolution

First, Build Good Things A great product is essential

Sell The Truth The rise of marketing journalism

A Stadium of Enthusiastic Fans A brand new analogy

It’s Not Just What You Say, It’s How You Say It Writing & design are the new secret weapons

Replacing the Funnel with a Hose Why you want fewer sales leads

EXAMPLES

Landing Page: Home Page / Main Navigation: Secondary Navigation: Information Page : 3 – 4 image slideshow with Scrolling navigation. Large buttons Scrolling navigation allows for multiple Allows for large image or copy blocks. rotating captions. Click to enter. for ease of use & visual impact. levels of content. Back button and Links to other sections within site. site path populate.

UNIT L1 BASEMENT MEZZANINE 4,112 sq ft (approx.) UNIT 203 SECOND FLOOR 2,234 sq ft (approx.) OPEN TO BELOW DN #203 ELEV DN OPEN TO TEL BELOW ELEV DN ELEV #200 UP BACK TO MAIN SITE LEASED LEASED NOTICES CALENDAR REFERENCES SERVICE REQUEST DIRECTORY FREIGHT #205 UP ELEV DN UP FREIGHT DN ELEV Layouts are not to scale and are for general information purposes only. All square footages, dimensions and layouts are approximate and should not be relied upon. Landscape plans are for illustrative purposes only and are subject to change. E. & O.E. Layouts are not to scale and are for general information purposes only. All square footages, dimensions and layouts are approximate and should not be relied upon. Landscape plans are for illustrative purposes only and are subject to change. E. & O.E. Layouts are not to scale and are for general information purposes only. All square footages, dimensions and layouts are approximate and should not be relied upon. Landscape plans are for illustrative purposes only and are subject to change. E. & O.E. TENANTS ONLY TENANT NOTICES T U E S D A Y , M A R C H 1 4 , 2 0 1 1 Elevator Repair Update Vestibulum id ligula porta felis euismod semper. Etiam Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, porta sem malesuada magna mollis euismod. aperiam, eaque ipsa quae ab illo inventore P O S T E D B Y P H I L A T 4 : 3 2 8 7 C O M M E N T S Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Sed ut perspiciatis unde omnis iste natus error sit voluptatem F R I D A Y , M A R C H 1 1 , 2 0 1 0 accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore Lobby Renovations Ongoing veritatis et quasi architecto beatae vitae dicta sunt explicabo. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, aperiam, eaque ipsa quae ab illo inventore P O S T E D B Y P H I L A T 4 : 3 2 8 7 C O M M E N T S NOTICES CALENDAR REFERENCES SERVICE REQUEST DIRECTORY

REGISTER HERE About Beljan Homes Masterplan Sylvancroft Ten The Original Archive Ten original thoughts for ten original thinkers. 128 ST NW 128 ST NW T NW 8 ST 128 STONY PLAIN RD NW STON STONY PLAIN RD NW ON ONY Y PLAIN N RD D NW GLENORA POINT GLENORA POINT A POINT G G G G R R R R O O O O GLENORA A A A A A A T NW 127 ST NW 127 ST NW T T T T R R R R D D D D 7 ST N N N N W W W 127 CONNAUGHT CONNAUGHT DR NW CONNAUGHT DR NW T DR R NW VILL VILL VIL An opportunity that only comes around once every Hidden in the trees for 100 years, this is a unique corner of Edmonton’s heritage. Beljan development believes that it can set the hundred years. Just ten lots available. standard for new homes in the city for the next generation. There are Beljan Development and The House Company are creating a just ten lots available here, eight for new original homes and the two collection of original homes on the grounds of the Sylvancroft Estate, which make up the existing Sylvancroft Mansion. just off Stony Plain Road, Edmonton. About Beljan Homes Masterplan Sylvancroft Ten The Original Archive

evexperience.com/first I JUST SHAKE THE BUILDINGS OUT OF MY SLEEVES. THE ART OF START FRANK LLOYD WRIGHT | ARCHITECT evexperience.com/first THE NEW NEW CONDOS .0” I JUST SHAKE I DECIDED TO THE WORLD YOU GOT TO FROM STUDIO TO START ANEW, CALGARY THE BUILDINGS OWES YOU GET IT WHILE OUT OF TO STRIP AWAY NOTHING. YOU CAN. 2 BED PLUS DEN. WHAT I HAD MY SLEEVES. IT WAS THE ART OF START DEVELOPED BY BEEN TAUGHT. HERE FIRST. FRANK LLOYD WRIGHT | ARCHITECT GEORGIA O’KEEFE | PAINTER MARK TWAIN | AUTHOR JANIS JOPLIN | SINGER-SONGWRITER 403.263.8144

HOW?

Explain Yourself What are you trying to do here?

Pick Your Friends Precisely New standards for audience definition

Big, Deep and Wide Stories build a strong foundation

Paris Hilton or Dan Rather How to determine your brand personality

Packed With Facts The marketing journalism approach to websites

Something Old. Something New. Why a blended media approach makes sense

My Prospects Don’t Use Social Media.

The Golden Rule of Social Media The one thing every marketer needs to know

Speaker: David Allison, President, Braun/Allison Inc.