South East Europe IT Industry Barometer (SEE ITIB) 2014 – Regional Results – Presentation Claus Traeger - consim Consulting Skopje, Macedonia 15 – 16 April 2014 consim
2 Introduction consim
Overview 3 • South-East Europe Information Technology Barometer (SEE ITIB) 2014 • Developed for the Regional Export Plan • Support to the network of South-East European IT associations in marketing IT services and products in international markets • Participants • Countries: Albania, Bosnia-Herzegovina, Kosovo, Macedonia, Montenegro, Serbia • IT associations: • AL: AITA • BA: BIT Alliance • KO: STIKK • MK: MASIT • ME: Montenegrin IT Cluster • RS: ICT Network, VOICT, NiCAT • IT companies – associated or not consim
4 • First edition of the SEE ITIB 2014, with the following goals: • Gather export-oriented information to support the Regional Export Plan • Gather statistical information from the SEE ICT sector • Data collection trough online questionnaire (QuestionPro) with the support of local consultants for the interviews • Survey conducted in the period January – March 2014 • Overall statistics: • 457 started Average time to • 165 completed complete the survey: 34 minutes • 292 drop outs consim
5 General Information consim
Companies per country 6 • Considered for the analysis were 165 questionnaires completed by the companies • The goal of at least 20 companies per country was reached • ME had 46 answering companies • The other five countries had between 20 and 27 companies answering N=165 consim
Inform Company Name 7 • Most of the companies were open • Almost 60% of the participants answered the questionnaire informing the name of the company and contact data N=165 consim
Ownership Structure of the Company 8 • The absolute majority (83%) of the companies is controlled by national capital • 10% (16) of the companies have majority of foreign ownership • 11 companies, or 7% are branch of a foreign company and work only for the parent company N=165 consim
Products and Services Supplied 9 • The majority of the companies offers Software and IT Services • Software products is the second group offered • Software products, software and IT services are easier to export • Other products informed were: Consulting, IP products, broadband and telco services, graphic design, education, training, software testing, internet marketing Multiple answers possible N=165 consim
Membership of ICT Associations 10 • The associations of Albania, Kosovo, Macedonia and Serbia, were mentioned between19 and 26 times • The association of Bosnia- Herzegovina was mentioned by 6 companies and Montenegro by 14 • But the majority (61 companies) is not member of any association • Other associations mentioned were: BIT, SEE Broadband Council, and IT sector in the chamber of commerce of ME Multiple answers possible consim
Year of Foundation of the Company 11 • Companies were founded over the last 29 years • The companies have an average age of 12 years • This indicates the maturity of the companies • Oldest companies (2) founded in 1985, and youngest this year (2014) • 12 companies were founded in 2009, and 10 in 1995 and 2001 N=165 consim
12 Technical Profile of the Companies consim
Operating Systems and Platforms 13 • Windows was the OS most mentioned, as expected • The next group has Android and Linux… • … followed by Windows Mobile and iOS • Mobile platforms were frequently mentioned: Android, Windows Mobile, iOS • Open source platforms were also mentioned: Linux and Unix • Real-time systems is also present 21 times • Additionally, delphi was mentioned Multiple answers possible consim
14 Programming Languages and Development Tools • Java, JavaScript and HTML, XML were the most informed • The following group has .NET, PHP, C++… • … followed by PL/SQL, Visual Basic, C • The next group comprises: Delphi, other Script Languages, Objective C, Python • Open source technology is available: HTML/XML, PHP, Python, (Java) Multiple answers possible consim
15 Database Technologies • The most common know-how for databases is for MS SQL Server, mSQL/ my SQL • The next group has Access, SQL, Oracle… • … followed by ODBC, DB2, JDBC • Some of the additional mentions were: mangoDB, cassandra, PLSQL, PostgreSQL Multiple answers possible consim
16 Company Certifications • Most of the companies with certification have ISO • With 13 and 14 mentions are CMM/ CMMI and ITMark • Only two companies mentioned SPICE • But the majority of the companies have no certification at all. • Other replies were: “in process” (twice), ECDL, HP Multiple answers possible consim
17 Export-Related Questions consim
18 Work for International Companies and Export • More than 2/3 of the companies work with international companies in the domestic market • But only 52% export • Dealing with international companies is important for exporting Multiple answers possible consim
19 Potential of Export Markets • Some 60% of the answering companies classified German- speaking markets (DACH) as positive • The most positively evaluated markets are the regional markets • The worst evaluated regions are East Asia, ME and Africa • France is not seen as having potential • Others export markets: Japan and Latin America Multiple answers possible consim
20 Competitive Advantages • In the first position is Quality • Followed by Price and Technical Know-how • Relevant for exports • The next group contains Sector know- how and Languages • Less important is Horizontal know-how • Other(s) include Problem-solving capability Multiple answers possible consim
21 Human Languages Spoken in the Company • The most often spoken foreign language is English expected • In second position is German, followed by Italian and Turkish • Italian is probably influenced by Albania • Other Languages informed: • Participating countries: Serbo-Croatian, Albanian, Bosnian, Macedonian • Neighbouring countries: Bulgarian, Greek, Hungarian, Russian • EU: French, Swedish, Dutch, Spanish, Portuguese • Arabic Multiple answers possible consim
22 How the Companies Conduct Exports • The majority conducts exports from the home country • Another important group of companies has a distribution / local partner in the target market • The following group exports through internet • Almost the same quantity of companies have built joint ventures, has a subsidiary, or a representative office • 57 companies do not export • Others include exports through international project consortia, by opening a branch in Germany and through freelancer Multiple answers possible consim
23 First Contact for Exports • The majority have the first contact for export via personal contact • The second group have their first contact by recommendation of a client and through internet / portal, followed by trade fair/ conference • Others via mailing and business delegation/ matchmaking • Others here include: subsidiary, EU project portal, and business partner • Here, again, more than 50 companies informed not to export Multiple answers possible consim
24 Biggest Export Obstacles • The biggest obstacles are: • Finding the right business partner • Branding • Government support • Business contact abroad • Between 30% and 40% said that these obstacles are not a problem: • Visa • Culture & language • Technical skills and standard • Cost of exporting • Other obstacles mentioned were: • Duration of sales cycle • Lack of skilled workforce for mass production Multiple answers possible consim
25 Statistics consim
26 Sales distributed by market • On average 21% of the sales of the companies were exported in 2012, and 24% in 2013 • The forecast for 2014 is that almost 30% of the sales will come from exports • Today ¾ of the sales comes from the domestic market • Positive trend in sales N=165 consim
27 Sales distributed by region • CEE is the most important export destination, representing some ¼ of the export turnover • The share of exports to the German- speaking countries are increasing: 13%, 15% in 2012 and 2013, and 19% forecast for 2014 • Another important export destination is North America with the same share as DACH for the last two years and 16% forecast for 2014 • Other results for 2012, 2103 and forecast for 2014: • Scandinavian countries: 6%, 8%, 6% • UK: 4%, 5%, 7% • F and BeNeLux: 10%, 19%, 7% • RoW: 4%, 5%, 6% • Overall is the participation of Western Europe increasing: 38%, 43%, 45% from 2012 to 2014 (forecast) • RoW / Others is decreasing: 22%, 17%, 15% in the same period • Additional destinations are: Middle East, Turkey, Russia, Nigeria N=165 consim
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