Trust at Work 2019 Acumen Edelman Trust Barometer 2019 Acumen - PowerPoint PPT Presentation

Trust at Work 2019 Acumen Edelman Trust Barometer

2019 Acumen Informed Public General Online Population Edelman Represents 16% of total global population Ages 18+ Trust Barometer 500 respondents in U.S. and China; 200 in 1,150 respondents per country all other global study countries 1,150 respondents in New Zealand Methodology All slides show general online population Must meet 4 criteria: data unless otherwise noted Online Survey in 27 Countries Ages 25-64 19 years of data College educated 33,000+ respondents total In top 25% of household income per age group in each country Report significant media consumption and engagement in business news Survey in New Zealand 4 years of data 1,000+ respondents total New Zealand fieldwork was conducted between 30 Mass Population October – 13 November, 2018 All population not including informed public Represents 84% of total global population 28-country global data margin of error: General population +/- 0.6% (N=32,200), informed public +/- 1.2% (N=6,200), mass population +/- 0.6% (26,000+), half-sample global general online population +/- 0.8 (N=16,100). Country-specific data margin of error: General population +/- 2.9 (N=1,150), informed public +/- 6.9% (N = min 200, varies by country), China and U.S. +/- 4.4% (N=500), mass population +/- 3.0 to 3.6 (N =min 740, varies by country), New Zealand +/- 4.4 (N=1,150). 2

Divided by Trust 3

2019 2019 Trust Informed Public Mass Population A WORLD Trust gap (60-100) 50 Global 27 14 64 Global 27 Neutral OUT OF BALANCE (50-59) 88 China 76 China 12 Distrust 84 Saudi Arabia 69 Indonesia 14* (1-49) Trust Index 83 India 69 Saudi Arabia 15 15 83 Indonesia 68 UAE 83 UAE 66 India 17* 74 Canada 60 Singapore 9 70 Malaysia 58 Malaysia 12 20* 69 Singapore 54 Canada 68 Mexico 54 Mexico 14 67 The Netherlands 54 The Netherlands 13 14 66 Hong Kong 52 Hong Kong 64 U.K. 51 Colombia 5 Mass population 14 points less trusting 61 S. Korea 47 U.S. 13 60 Germany 46 Australia 13 7 60 U.S. 46 Italy 18 markets with double-digit trust gaps 59 Australia 45 Argentina 8 59 France 44 S. Africa 9 17* 56 Colombia 44 S. Korea 54 New Zealand 43 Brazil 8 53 Argentina 43 New Zealand 11 53 Italy 42 Germany 18* 2019 Edelman Trust Barometer. The Trust Index is the 18 53 Japan 41 France *highest-ever average percent trust in NGOs, business, government and trust inequality 53 S. Africa 41 Ireland 7 media. TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what 53 Turkey 41 Turkey 12 is right using a nine-point scale where one means that you 40 U.K. 24* 51 Brazil “do not trust them at all” and nine means that you “trust them a great deal.” 9-point scale; top 4 box, trust. Informed public 48 Ireland 39 Spain 8 and mass population, 27-market global average. New 47 Spain 37 Japan 16 4 Zealand Informed Public & Mass Population 35 Russia 28 Russia 7

GAP IN TRUST: INEQUALITY REMAINS Trust Index NZ 62 Global 56 Informed 54 Public 20 pt gap 51 11 pt gap 8 pt gap 44 43 43 42 Mass Population 2016 2017 2018 2019 65 62 62 Informed 60 Public 16 pt gap 16 pt gap 13 pt gap 49 49 Mass 47 46 Population 2016 2017 2018 2019 2019 Edelman Trust Barometer. The Trust Index is the average percent trust in NGOs, business, government and media. TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” 9-point scale; 5 top 4 box, trust. New Zealand Mass Population & Informed Public

NZ 2018 NZ 2019 TRUST FLAT AMONG NZ GENERAL POPULATION GLOBAL GLOBAL Percent trust 2018 2019 - + Y-to-Y Change 0 69 68 65 63 64 58 58 58 57 56 55 54 54 52 40 38 Informed Public +4 +7 +4 +6 -2 +4 +2 +4 56 56 54 53 51 50 48 48 47 47 47 47 44 44 +3 General Population 34 +3 +3 +3 0 +2 0 -1 31 Business Government Media NGOs 2019 Edelman Trust Barometer. TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale where one 6 means that you “do not trust them at all” and nine means that you “trust them a great deal.” 9-point scale; top 4 box, trust. New Zealand General Population & Informed Public

LEVEL OF TRUST IN EACH TYPE OF BUSINESS General Population Family-owned businesses or companies 72 Small- and medium-sized businesses or companies 67 Companies headquartered in my country 61 State-owned businesses or companies 54 Privately-held businesses or companies 54 Publicly-traded businesses or companies 50 Big businesses or companies 46 Sharing or on demand economy businesses that allow people to buy, sell or rent to and 39 from their peers Foreign companies 30 7

SOME GENDER DIFFERENCES IN TRUST LEVELS Distrust Neutral Trust Percent trust Largest trust gap Trust Index NGOs Business Government Media 4 2 9 3 7 Trust gap 51 48 43 43 31 Women 52 50 48 47 38 Men 2019 Edelman Trust Barometer. TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale where one 8 means that you “do not trust them at all” and nine means that you “trust them a great deal.” 9-point scale; top 4 box, trust. General population, New Zealand, by gender.

Concerns about Change 9

DEVELOPED WORLD INCLUDING NEW ZEALAND ARE PESSIMISTIC ABOUT FUTURE Percent who believe they and their families will be better off in five years’ time Mass population Informed public 89 88 86 86 84 83 14 markets in which majority of mass population 82 81 79 79 do not believe that they will be better off in five years 74 73 73 72 71 71 70 69 69 69 65 63 62 59 56 56 54 54 54 53 53 50 50 49 48 48 47 45 44 44 43 43 41 39 39 38 38 38 38 37 34 34 32 31 28 26 21 16 Global 27 Japan France Germany U.K. The Netherlands Australia Canada Italy Hong Kong Russia S. Korea New Zealand Spain Ireland U.S. Singapore Turkey S. Africa Argentina Malaysia UAE China Saudi Arabia Brazil Mexico India Indonesia Colombia 2019 Edelman Trust Barometer. CNG_FUT. Thinking about the economic prospects for yourself and your family, how do you think you and your family will be doing in five years’ time? 10 5-point scale; top 2 box, better off. Informed public and mass population, 27-market average New Zealand Mass Population & Informed Public

WHAT NZ EMPLOYEES WORRY ABOUT MOST 1. 2. 3. 4. Hackers, cyber Losing some Our country losing Not having the attacks and cyber rights and its unique culture training and skills terrorism freedoms as a and traditions necessary to get citizen of this a good paying job country 2019 Edelman Trust Barometer. POP_EMO. Some people say they worry about many things while others say they have few concerns. We are interested in what you worry about. Specifically, how much do you worry about each of the following? Please indicate your answer using a nine-point scale where one means “I do not worry about this at all” and nine means “I am extremely worried about this”. 9-point scale; top 4 box, worried. Question asked of half of the sample. Attributes shown to those who are an employee, but do not run their own business (Q43/1 AND NOT 11 Q28/7). General population employees and multinational employees, 27-market average. New Zealand & Australia General Population

TRANSFORMATION POORLY MANAGED Of the two-thirds of employees who have been through a transition , many think leaders could have done a much better job General Population Communicated clearly and often to employees about the changes being implemented and why they would 29% make the organisation better in the long run Explained how the transformation was aligned with our organisation’s purpose 28% Explained how the transformation was aligned with our organisation’s values 28% Were honest regarding any changes employees would have to face as the transformation progressed 28% Facilitated a dialogue. Gave employees lots of opportunities to ask questions and voice their concerns to the organisation’s 25% leadership Retained and retrained to the greatest extent possible employees whose jobs were disrupted by the changes being made 24% Communicated a consistent message regarding the changes to employees, the public and key stakeholders 23% Communicated clearly and often to our external stakeholders (customers, clients, regulators, investors or funders) 21% about the changes being implemented and why they would make the organisation better in the long run Instituted a fair, dignified, and humane process for people whose jobs were eliminated 18% None of the above. There is nothing my employer did well during our last transition 10% EMP_ORG. BASE: ALL RESPONDENTS WHO ARE AN EMPLOYEE BUT DO NOT RUN THEIR OWN BUSINESS (Q43/1 AND NOT Q28/7) Think back to the most recent major transformation at your organisation. This transformation could have been a merger, an acquisition, a restructuring or reorganisation, a major business-systems change or any other change that affected people’s 12 jobs. In navigating employees through that transformation, which of the following did your organisation and its leadership do well?