Sosro Presentation
Functional Beverage Mapping Efficient nutrition (fast but healthy) Functional Drink Functional Concept � • Satisfy Thirst Pleasant, Convenient, & • Non-Alcoholic Healthy • Ready to Drink health convenience • Non-Traditional Ingredients • Has a Functional Purpose Source: Frost & Sullivan pleasure Guilt free indulgence (low & light without compromising on Convenience plus taste & texture (convenience plus with restaurant quality & entertainment value)
Functional Drink Category Sports & Claims Major Worried Performance Chronic Drinks Conditions Refresh & Revive Energy Heart Disease Functional Cleanse & RTD Teas Drinks Stress Restores Hypertension Enhanced Fruit Drink Defend & Stroke Protects Diabetes Fortified Water Children Health Chronic Joint Issue Symptoms Soy Beverage
What is the Trend for Functional Beverage? Products? Function & Claims? Market? Challenges?
Beverage Innovation Awards 2008 Category Criteria • Best New Juice • Genuinely Innovative • Best Ingredients Innovation • Establish a real point of • Best New Functional Drink Difference with Competitors • Best New Health Initiative • Introduce New Concepts • Best New Adult Drink • Offer Added Value • Best Sustainable Initiative • Have Market Impact • Best New Children’s Drink • Best Packaging Innovation • Best New Brand or Business • Best Marketing Campaign • Best Overall Concept
The Best Perceived Functional Drink in the Market? • Firefly Water Green Tea Mint from Firefly Tonics , 2008 Beverage Innovation Award Winner in the Functional Drink Category • Firefly Water is basically a simple Functional Drink with Green Tea Antioxidant claim, with a little touch of Mint to add the “freshness” of the drink.
The Best Perceived Functional Drink in the Market? • essn Energy from SkylarHaley , 2008 Beverage Innovation Award Nominator in the Functional Drink Category • essn Energy is an functional carbonated energy drink with Green Tea & Yerba mate energizing claim, plus pomegranate to add the exotic acidity taste.
The Best Perceived Functional Drink in the Market? • AntiStress Brennessel Nettle from Sonnenalm , 2008 Beverage Innovation Award Nominator in the Functional Drink Category • AntiStress Brennessel Nettle a new functional drink with antistress effect claim, with Nettle as its main ingredients
The Functional Beverage Category Winners • Claims � Antioxidant, Anti-Stress, Energy, Vitalize, Beauty from Within, Enhance Immune, Protect • Ingredients to Support Claims � Natural Extracts • Functional Beverage with natural ingredients content as a future solution to overcome common health problems faced by most people?
Haldin’s Antioxidant Drink New Concept Idea Agave Lemon Lime Mint Green Tea Aloe Vera + + + Nectar [Aid Digestion – [Sweetener - [“Refreshing” [Antioxidant] [Vitamin C] Treat Diabetes] Sucrose] Flavor]
Haldin’s Energy Drink New Concept Idea Yerba Mate Guarana Pomegranate Roselle Green Tea + + [Antioxidant - [Energy] [“Exotic” Flavor - Energy] Antioxidant]
Ingredients in AntiStress Brennessel Aloe Vera Vitamin B + Magnesium + Complex Ginkgo Roselle Stinging Green Nettle Tea Ginseng [Seduce Mental Relaxing] [Relaxes Muscle] [Lower Hypertension] [Feeds Nerve Cells]
Please Try Our Functional Drinks Application Prototypes • Anti-Oxidant Drink • Energy Drink • Anti-Stress / Anti-Hypertensive Drink
What We Do
Haldin’s Extraction Process Haldin’s Value Adding Process Raw Material • Sustainable Raw Material Supply, Extracting Quality, & Costing Filtration • Flexible; Low to High Production Output Evaporation • ISO 22000, 14001, & 9001 Pasteurizing Homogenizing • Maintained Quality • Standardized Spray Drying Active Compound Spray Dried Extract
Active Image Health Properties Present Applications Compound Red Ginger Zingiber Warming effect, anti Anti-nausea Candy, officinale Gingerol nausea, anti vomiting, Tolak Angin supplement anti-inflammatory Jahe Merah Brain Protection Turmeric Curcuma Anti-oxidant, anti Supplement, Antioxidant domestica Curcumin inflammatory, Promote supplement, Immune Immunue System Kunyit Supplement Java Turmeric Brain Protection Anti-oxidant, anti Curcuma Supplement, Antioxidant Curcumin inflammatory, Promote xanthorrizha supplement, Immune Immune System Supplement Temulawak
Present Image Active Compound Health Properties Applications Reduces Fatigue, Guarana Paullinia Energy Supplement, Promotes Weight cupana Guaranine (Caffeine) Weight Loss Loss, & Suppresses Supplement Guarana Appetite Eurycoma Eurycoma Eurypeptides Sex Supplement, Aphrodisiac – Male, longifolia (bioactive glyco Male Energy Booster Anti-Malaria protein) Supplement Tongkat Ali Aphrodisiac-(female) Kacip Fatimah Aphrodisiac – Phytoestrogen & & Anti- Labisia pumila Female, Ease Isoflavones dysmenorrhoea Menopause, Rumput Fatimah supplement
Present Image Active Compound Health Properties Applications Sweet Leaf Bush Increasing ASI Sauropus (increase glucose Ingredients Susu Ibu Alkaloid and Sterol androgynus metabolism for menyusui synthetic lactose) Katuk Weight Loss Bastard Cedar Cyanogenic Promote Weight Supplement & Guazuma ulmifolia glycoside, Loss, Aid Digestion Digestion Aid Proanthocyanidin Jati Belanda Supplement Alyxia Ingredients Minuman Alyxia stellata - Cooling Effect Panas Dalam Pulosari
Active Image Health Properties Present Applications Compound Cogon Grass Neuroprotection, Ingredients Minuman Imperata cylindrica - Febrifuge (cooling effect) Panas Dalam Alang-alang Aid Hay Fever Guava Leaf Psidium Anti-histamine, treat Supplement, Antioxidant guajava Quercetin diarrhea and dysentery, & Joint Support lower cholesterol Daun Jambu Biji Supplement, Aid Hay Fever Guava Fruit Anti-histamine, treat Quercetin, Vitamin Supplement, Antioxidant Psidium guajava diarrhea and dysentery, C & Joint Support lower cholesterol Buah Jambu Biji Supplement,
Present Image Active Compound Health Properties Applications Increase Immune Phyllantus System, Reduce Immune Supplement, Phyllanthin and Phyllantus niruri Blood Pressure, Kidney Aid Hypophyllanthin Detoxify and protect Supplement Meniran Kidney Sour Lime Ingredients Minuman Citrus aurantifolia Citric Acid Cooling Effect Panas Dalam Jeruk Nipis Roselle Anti-oxidant Antioxidant, Anti- Hibiscus sabdariffa Anthocyanin supplement, General hypertension Health Drink Rosela
Functional Drink in Thailand • Dakara from Suntory , the first drink to be marketed by a major Japan beverage player focused on health – functional purpose � healthy balance concept through its ‘3-in, 3-out’ benefit. The three ‘in’ benefits are magnesium, calcium and dietary fibre, which help to get rid of excess fat, sugar and salt from the body. • More beverage providers in Thailand are offering new products to meet the growing needs of people looking for new ways to maintain a healthy diet despite their hectic lifestyle.
Functional Drink Beverages in the Market Glaceau VitaminWater from Coca Cola; Charge, Antioxidant, Defense, Endurance, Balance, Energy SoBe Life Water from Pepsi Cola; Electrify, Calm, Challenge, Energize, Enlighten, Shield
Sosro, Pioneer & Major Functional Drink in Indonesia?
Our Ingredients, Your Products, Shared Success… A Total Natural Result
Natural Ingredients – Coffee & Tea = + Additional + Ingredients = +
Coffee
Production Flowchart - Introduction Raw Material Purified Water Slurry Preparation Body Flavor Extraction Concentration Aroma Essence Concentrates Extract
Coffee Extract Characteristics – an illustration Type Flavor & Wood Fiber Soluble Fragrance Cellulose Roasted Coffee Beans 30% 56% 14% (Brewed) Instant Coffee 18 - 20% 0% 80 - 82% (Brewed) Coffee Extract 55 - 60% 0% 40 - 45% • Brewing roasted coffee bean or powder will result the taste & aroma to come out strongly, but due to the extreme hot extraction, some of the fiber would become soluble cellulose which adds the bitter harsh taste to the coffee
Coffee Extract Characteristics – an illustration Type Flavor & Wood Fiber Soluble Fragrance Cellulose Roasted Coffee Beans 30% 56% 14% (Brewed) Instant Coffee 18 - 20% 0% 80 - 82% (Brewed) Coffee Extract 55 - 60% 0% 40 - 45% • Common Instant coffee is made by over-extracting roasted coffee beans • In the process, many of the aromatic & character will be lost • Simply adding water to instant coffee will only create a taste that is harsh and bitter. • Haldin’s coffee with SCC process captures only the desirable portion, without any aroma & taste characteristics lost during the process
Please Try Our Coffee Application Prototypes • Haldin’s Cappucino • Haldin’s Coffee Latte • Haldin’s Ginger Latte Coffee
Ingredients in Firefly Water Green Tea Mint Agave Lemon Mint Green Tea + + + Nectar [Sweetener - [“Refreshing” [Antioxidant] [Vitamin C] Fructose] Flavor]
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