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Some examples of issue- definitions and their relation to the politics of attention POLI 195 Prof. Baumgartner September 30, 2009 Pesticides: Looking good after World War Two Media Coverage of Pesticides, 1900-1990 Percent Positive Tone


  1. Some examples of issue- definitions and their relation to the politics of attention POLI 195 Prof. Baumgartner September 30, 2009

  2. Pesticides: Looking good after World War Two Media Coverage of Pesticides, 1900-1990 Percent Positive Tone Number of Stories / 100 80 60 40 20 0 1900 1920 1940 1960 1980 Year Total Coverage Percent Positive

  3. Pesticides: No longer such good news after 1956 Media Coverage of Pesticides, 1900-1990 Percent Positive Tone Number of Stories / 100 80 60 40 20 0 1900 1920 1940 1960 1980 Year Total Coverage Percent Positive

  4. Pesticides: From green revolution to nobody’s baby Media Coverage of Pesticides, 1900-1990 Percent Positive Tone Number of Stories / 100 80 60 40 20 0 1900 1920 1940 1960 1980 Year Total Coverage Percent Positive

  5. This type of “lurching” is typical of all policies, not unusual • No matter if individual policymakers can create these shifts on demand, systems of policymaking may be subject to periods of incrementalism with occasional punctuations. • Punctuated-equilibrium theory as an explanation of these patterns.

  6. The puzzle: Status quo orientation and occasional disruptions • What causes large scale policy change? • What makes policy makers share a consensus on the special value of the status quo policy that makes them repeat it so much? • A theory of punctuated equilibrium requires explaining both hyper- incrementalism and radical change • A focus on cognitive processes .

  7. Knowledge asymmetries • Communities of Experts – May be homogeneous, shared interests – Or heterogeneous, conflicting interests – No matter what, they share a language, professional understanding of the details of a single policy area – All policies have communities of experts • “Outsiders” – Anyone else: public, mass media, government – Do not have the detailed knowledge – Use “cognitive shortcuts”

  8. Reasons for policy stability • Policy works well • Policy works less badly than in other areas – Crises in other areas use up agenda space – Scarcity of space on “page one” or public agenda • Dominant paradigm among experts • Negotiated settlement among experts • No consensus on alternative policy • No sense that the status quo is in crisis • Prestige, autonomy of experts • (Note: “Policy works well” is rarely the reason)

  9. Reasons for dramatic change • Crisis – Unintended consequences of s. q. policy – Demographic, social, economic changes accumulate – Events, stochastic shocks occur • New policy opportunities – New technologies, new policy solutions emerge – Lower cost options emerge, economic shifts – New political leadership – Generational shifts among experts: new paradigm – Other problems recede (space on policy agenda)

  10. The problem of attention scarcity • “Prime Minister’s portfolio”: everything imaginable • Division of labor allows governments to do many things simultaneously, unlike individuals • However, high-level attention remains scarce – Prime Minister’s time – Space on Page One of newspapers, TV, radio – Election platforms of parties and candidates – Public concern • Most policies, most of the time: expert communities • Any policy, occasionally: a crisis or opportunity allows or demands “outsiders” to become interested • Usually, this implies that the experts “failed” • Justifies dramatic shifts from the unsuccessful sq policy

  11. A threshold model of attention • Threshold of “urgency” – Determined by space, how many problems can be on the agenda, and competition, how many other problems are already there – Severity of the problem itself may be less important than the rise and fall of other problems – Example of the US war in Iraq • 40 percent of the front page of the NY Times is used up • That much less space for other policy issues

  12. Percent of All NYT Front-Page Articles 10 20 30 40 50 60 70 80 A cost of war: Agenda space 0 Jan-01 Mar-01 May-01 Jul-01 Sep-01 Nov-01 Jan-02 Mar-02 May-02 Jul-02 War on Terror / Iraq as Percent Sep-02 Nov-02 Jan-03 Mar-03 May-03 Jul-03 Sep-03 Nov-03 Jan-04 Mar-04 May-04 Jul-04 Sep-04 Nov-04

  13. A threshold model of attention • Below the threshold: Under-response – No reason to call into question dominant paradigm – Status quo policy rubber-stamped – Only marginal responses to emerging trends in the severity of underlying problems • Expectation: Stability, hyper-incrementalism

  14. A threshold model of attention • Over the threshold: “Alarmed discovery” – SQ policy obviously demands reconsideration – Core policy assumptions may be challenged – “Outsiders” will depend on experts for an understanding of the causes of the crisis – Among experts, previously dominant coalition may be discredited, challengers may gain power, credibility – Both sides must communicate with outsiders – “Outsiders” will use stereotypes

  15. Punctuated equilibrium in the US budget: Annual percent changes, 1948-2003

  16. Annual percent changes in spending by 10 French ministries, 1868-2002

  17. How does this work in particular cases? • Pesticides: You already saw • Nuclear power: – “Atoms for Peace” and “electricity too cheap to meter” in 1950s – Radiation, waste, NIMBY – Shift occurred earlier than most people realize, late-1960s in US • Smoking and tobacco – Who would have thought, 20 years ago, that you could not smoke in a French café, a British pub, or a New York workplace? • Financial regulations – Does not take a PhD to suggest that regulatory structures are likely to be revised, given the crisis: old paradigm has no credibility among non experts

  18. The “discovery of innocence” • US death penalty • Morality, religious views – More Americans have a religious view in support of “an eye for an eye” than one supporting forgiveness, redemption • Bureaucratic incompetence, errors, mistakes – What are the odds of a single error occurring, given that there are almost 4,000 individuals on death row and over 1,000 have been executed since 1976? • The answer is obvious, but attention never focused on the question until the late-1990s • The “discovery” of something that has always been there was dramatic and has reversed a public policy

  19. The rise of the “innocence frame” 120 100 80 60 40 20 0 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 Includes: Innocence; Evidence; System-is-Broken; Mention of the Defendant

  20. From the Victim to the Defendant 40 Stories Mentioning Defendant Characteristics Stories Mentioning Victim Characteristics 30 20 Minus 10 0 -10 -20 -30 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005

  21. The “net tone” of NYT coverage, 1960 – 2005 40 20 Pro-Death Penalty Stories Minus 0 Anti-Death Penalty Stories -20 -40 -60 -80 -100 -120 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005

  22. “Innocence” in the NYTimes v. Other Papers 50 45 40 35 30 25 20 15 10 5 0 1980 1983 1986 1989 1992 1995 1998 2001 2004 New York Times Average of Boston Globe, Chicago Sun Times, Denver Post, Houston Chronicle, LA Times, Pittsburgh Post-Gazette, Seattle Times, and Washington Post

  23. “Innocence” is in the Houston Chronicle too 50 45 40 35 30 25 20 15 10 5 0 1986 1989 1992 1995 1998 2001 2004 New York Times Houston Chronicle

  24. Public discussion of public policy • Extremely frustrating to experts to understand how over- simplified their policies will be in public discussion • Not simply a question of “public relations” • Virtually any policy can be explained in a manner that engages the public imagination • The slow accumulation of changing circumstances will not lead to proportionate public response • Rather, there will be little response for many years • Suddenly during periods of heightened attention dramatic changes can be justified • Important to be ready for these periods of heightened attention and to understand how the discussion will change

  25. Punctuated equilibrium is inevitable • Cognitive reasons for it: we can’t pay attention to everything, all the time • It is frustrating because if means that policies will always be inefficient: they will not adjust smoothly and in proportion to the severity of underlying problems • However they do change, and sometimes dramatically • No guarantee, however, that the direction of change will be what one wants, or that the timing of it will be when one wants • Need to be prepared for the inevitable periods of dramatic change in all policy areas

  26. Relations to Health Care • First, why now? Certainly a crisis, but not really more of one than in previous years. Leadership, credible argument that it is a crisis, but not obviously so in the sense that a single event occurred. • Second, is the status quo being strongly defended? No. All agree that important changes need to be made. • Third, what kinds of changes might then ensue? This is why the lobbying is so intense – anything is possible! • Fourth, does any single actor in the process control which issue-definitions will emerge as the most prominent? No, that is why they are all trying so hard.

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