Solomon Islands International Visitor Survey January to June 2018 - PowerPoint PPT Presentation

Solomon Islands International Visitor Survey January to June 2018 SOLOMON ISLAND GOVERNMENT The views expressed in this publication do not necessarily reflect those of the New Zealand Government

January 2018 to June 2018 Respondents Total number of valid e-mails sent: 4161 Conversion Rate of 14.5% * 5.3 .3% of all Total number of responses: 604 visitors during the period * Based on 2017 visitor arrival statistics from Solomon Islands National Statistics Office

Solomon Islands International Visitor Survey Visitor Characteristics Age, gender, education, country of origin, income, purpose of visit, travelling companions, number of previous visits, length of stay, type of accommodation, transport used, information sources, purchasing behaviour.

Country of Origin 45 41 41 40 35 30 25 Percent 21 21 20 15 13 13 9 10 7 7 5 2 0 Australia PICs New Zealand North America Asia Europe Other countries

Australian Respondents Queensland, New South Wales, and Victoria account for 84 84% of all Australian arrivals Northern Territory Queensland Western 1% 35% Australia 4% South Australia NSW 4% 27% ACT 5% Victoria 22% Tasmania 2%

New Zealand Respondents Northland 7% Bay of plenty Auckland 7% 44% Wellington 22% Canterbury 6% Otago 6% Auckland and Wellington make up 66% of all New Zealand visitor arrivals Note: Only major areas included .

Visitor Characteristics Age Distribution Annual Household Income (US$) 30 38% Under $50,000 24 24 35% $50,001 - $100,000 25 14% $100,001 - $150,000 19 19 18 18 20 17 17 17 17 7% $150,001 - $200,000 Percent 4% $200,001 - $250,000 15 2% Over $250,001 10 5 5 0 18-29 30-39 40-49 50-59 60-69 70+ Highest Qualification Gender 87% Tertiary qualification 9% High school qualification 40% Female 3% Other 60% Male 1% No formal qualification

Visitor Characteristics Main Purpose of Visit Travel with* 51% Business or conference 36% Work Colleagues 34% Partner/Spouse 18% Holiday 19% Family Member(s) 14% Friends 15% Visiting friends or relatives 16% Other Number of Companions * 50 44 45 Travel Companions 40 35 30 55% of visitors travelled to Percent 25 Solomon Islands by themselves 19 20 15 12 15 45% with others 10 6 4 5 0 1 2 3 4 5 6 and more *: Multiple responses, therefore total does not add up to 100%

Previous Visits 70 59 59 60 Note: Numbers may not sum to 100% due to rounding. All v visitors 40% First time 50 24% 2 or 3 times 38 38 40 12% 4 or 5 times Percent 34 34 32 32 24% 5+ times 31 31 30 30 30 28 28 27 27 26 26 24 24 19 19 18 18 20 13 13 10 10 10 7 6 0 First time 2 or 3 times 4 or 5 times 5+ times Australian visitors New Zealand visitors Pacific visitors Other visitors

Length of Stay Note: 31+ days (including 31) as outliners were removed for analysis Note: Numbers may not sum to 100% due to rounding. 50 46 46 Length of Stay 45 Mean 40 37 37 10.0 NIGHTS 36 36 34 34 34 35 Median 30 28 28 8.0 NIGHTS 26 26 Percent 25 21 21 20 20 20 17 17 16 16 16 16 15 15 15 15 15 15 15 15 14 14 13 15 13 13 13 13 11 11 10 10 8 7 5 0 1 - 3 4 - 7 8 - 10 11 - 14 15 and more Number of nights All visitors Australian visitors New Zealand visitors Pacific visitors Other visitors

Length of Stay Note: 31+ days (including 31) as outliners were removed for analysis Bu Business or or Ne New Ot Other r Ho Holiday VFR VF Overa Ov rall Australia Au Pacific Pa co conference ce Zealand Ze markets ma visitors vi vi visitors vi visitors Me Mean 10.0 10 10 10.2 11 11.1 8. 8.2 10 10.8 9. 9.8 8. 8.8 12 12.4 (Ni Nights) Media Me ian 8. 8.0 9. 9.0 9. 9.0 6.0 6. 8. 8.0 8. 8.0 6. 6.0 10 10.0 (Ni Nights)

Provinces Visited and Length of Stay 2% 5 5.3 N Nights * * 1% 4 4.6 N Nights * 4% 6 6.6 N Nights * * 10% 3 3.8 N Nights 26% 7 7.7 N Nights 9% 4 4.9 N Nights 50% 7.8 N Nights 51% 5 5.6 N Nights 2% 3 3.0 N Nights * 1% 7.8 Nights Note:*N less than 20. *: Multiple responses, therefore total does not add up to 100%

Types of Accommodation Used Note: Multiple responses, therefore total does not add up to 100% Hotel/Resort 64 64 Friends/relatives 20 20 Self-catering / Rented 12 12 accommodation Guest houses/B&Bs/Airbnb 11 11 Village homestay 8 Eco lodge 7 Other 5 Motel 4 Liveaboard vessel 4 Backpacker 2 0 20 40 60 80 Percent

Satisfaction with Accommodation Used 4.3 Eco lodge 3.6 3.8 4.2 Village homestay 3.5 3.8 4.2 Other 3.8 4.0 3.9 Guest houses/B&Bs/Airbnb 3.6 3.5 3.8 Hotel/Resort 3.5 3.2 3.7 Self-catering / Rented accommodation 3.5 3.4 3.5 Backpacker 2.8 2.7 3.2 Motel 2.8 2.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 Mean 1= Very dissatisfied 5= Very satisfied The level of customer service provided The quality, availability and maintenance of facilities The overall value for money

Destinations and Airlines Note: Multiple responses, therefore total does not add up to 100% For 31% of visitors, Solomon Islands was part of a larger journey, other destinations included: Airlines Used 53% Solomon Airlines For 69% of visitors, 26% Virgin Australia 66% Other Pacific Countries Solomon Islands is the 23% Air Niugini 44% Australia 15% Fiji Airways sole destination for 12% Asia 11% Nauru Airlines their trip. 10% New Zealand 5% Other 2% North America 1% Air Vanuatu 1% Europe

How Did You Find Out About the Solomon Islands Note: Multiple responses, therefore total does not add up to 100% Work colleagues/Information from Organization 43 43 Previous visit 41 41 Friends/family 28 28 Web search engines (e.g. Google) 10 10 General travel websites (e.g. TripAdvisor) 7 Other 6 The official Solomon Islands travel website… 5 Travel books (e.g. Lonely Planet) 5 Travel agent/agency brochures 5 Social media (Facebook, Twitter etc) 5 Magazine and newspaper articles 4 Television or radio programmes 2 0 5 10 15 20 25 30 35 40 45 50 Percent

How Did You Find Out About the Solomon Islands Note: Multiple responses, therefore total does not add up to 100% 48 39 Previous visit 47 27 37 55 Work colleagues/Information from Organization 59 36 30 23 Friends/family 36 20 9 6 Web search engines (e.g. Google) 13 11 5 6 General travel websites (e.g. TripAdvisor) 11 9 5 6 The official Solomon Islands travel website (visitsolomons.com.sb) 6 7 4 4 Other 8 11 3 1 Travel books (e.g. Lonely Planet) 6 9 3 1 Magazine and newspaper articles 12 3 2 3 Social media (Facebook, Twitter etc) 12 5 2 6 Travel agent/agency brochures 6 8 1 1 Television or radio programmes 5 3 0 10 20 30 40 50 60 70 Percent Australian visitors New Zealand visitors Pacific visitors Other visitors

Importance of Information Sources Used for Planning Previous visits 3.2 3. Work colleagues/Information from Organization 3.0 3. Friends/family 2.8 2. Web search engines (e.g. Google) 2. 2.5 General travel websites (e.g. Trip Advisor) 2.2 2. Business websites (e.g. airline, hotel, tour) 2.2 2. The official Solomon Islands travel website… 2.1 2. Travel agent/travel brochures 2.0 2. Travel books (e.g. Lonely Planet) 1.8 1. Social media (Facebook, Twitter etc) 1.8 1. Magazine and newspaper articles 1. 1.7 Television or radio programmes 1. 1.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 Mean 1= Not at all important 5= Extremely important

Importance of Information Sources Used for Planning 3.5 3.0 Previous visits 3.6 2.7 2.9 2.5 Friends/family 3.2 2.5 2.9 3.0 Work colleagues/Information from Organization 3.5 2.6 2.4 2.4 Web search engines (e.g. Google) 2.7 2.7 2.1 2.0 General travel websites (e.g. Trip Advisor) 2.5 2.3 2.0 1.7 Business websites (e.g. airline, hotel, tour) 2.8 2.1 The official Solomon Islands travel website 1.9 2.0 2.4 (visitsolomons.com.sb) 2.3 1.6 1.7 Travel agent/travel brochures 2.4 2.2 1.6 1.6 Travel books (e.g. Lonely Planet) 2.2 2.1 1.5 1.6 Social media (Facebook, Twitter etc) 2.4 1.9 1.4 1.4 Magazine and newspaper articles 2.2 1.8 1.3 1.3 Television or radio programmes 2.0 1.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 Mean 1= Not at all important 5= Extremely important Australian visitors New Zealand visitors Pacific visitors Other visitors

Influential Factors for Visiting the Solomon Islands Business or conference 3. 3.1 Friendly people 2.8 2. Culture and history 2.8 2. Natural attractions / eco - tourism / photography 2. 2.6 Friends and family in Solomon Islands 2.5 2. A safe place 2.4 2. Quiet and relaxing atmosphere 2.4 2. Snorkelling and diving 2.3 2. Climate 2.3 2. Beaches and swimming 2.2 2. Attending an event 2.2 2. Easy to access 2.0 2. Affordability 2. 2.0 Cuisine 1. 1.9 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 Mean (1) No Influence to (5) Prime reason for visit