Social Media Strategy Lee Frederiksen, Ph.D. Presenter Lee - PowerPoint PPT Presentation

Mar 22, 2023 •436 likes •750 views

APRIL 10, 2018 Social Media Strategy Lee Frederiksen, Ph.D. Presenter Lee Frederiksen, Ph.D. Managing Partner, Hinge Marketing lfrederiksen@hingemarketing.com Connect with me on LinkedIn: in/leefrederiksen Connect on Twitter:

APRIL 10, 2018 Social Media Strategy Lee Frederiksen, Ph.D.
Presenter Lee Frederiksen, Ph.D. Managing Partner, Hinge Marketing lfrederiksen@hingemarketing.com Connect with me on LinkedIn: in/leefrederiksen Connect on Twitter: @HingeMarketing Social Media Strategy | 2
Agenda Why develop a strategy Strategy step-by-step What to talk about Success tips Social Media Strategy | 3
The Research 2018 HIGH GROWTH STUDY Research Summary Social Media Strategy | 4
Why develop a strategy? No longer experimental Social media is not free Success is not easy Strategy does help
Strategy step-by-step
1. Determine the business purpose of   social media
Achievable Goals Networking Content promotion Search Engine Optimization Research Recruiting
Tips Write them down Prioritize Don’t overextend or overpromise
2. Specify and research you target audience
Common Target Audiences Target clients Referral sources Influencers Potential hires
Research Strategies Consolidate internal knowledge Secondary research (online) Primary research - talk to your targets
Research Tips Profile your ideal target on social and bios Many studies out already Where are they now? Uncover issues and challenges
3. Select appropriate social media platforms
YourAssociation.org
Tips Fewer platforms, more consistency Video is becoming more common Remember advertising options
4. Develop specific goals and measures of progress
Measures First 1. Implementation activity (manual or automated) Frequency over time Who 2. Reach/Engagement (Platforms/Google) Followers Engagement Activity on website
(cont’d) 3. Results (CRM system) Leads/Referrals Opportunities/Proposals New wins New hires
Baselines and Goals Next Establish current levels Aim for 10-20% improvement Don’t over-complicate
5. Develop implementation tactics
Helpful Tools Issues and topics list Content calendar Reporting venue and schedule Automation Outsourcing Paid content/advertising
Tips Watch for changes in platform functions Test new tactics Recruit the right team, interest matters
What to talk about
POSITIONING YOUR FIRM IN THE MARKETPLACE What is   What Services Are   Important to   Important to   Your Clients? You or Your Firm? Focus on These Issues
Start with the audience What are their key issues? What issues are emerging? Research regularly
Then focus on your firm What services/needs are important to you? Do you have a fresh perspective? Prepare for the predictable
Tips Issues vs. topics Test topics Consider research, interview, and curation Repurpose and reuse good insights
Free Download Free Social Media Guide available to all webinar attendees today Social Media Strategy | 29
Questions? Lee Frederiksen, Ph.D. Connect with Hinge Managing Partner, Hinge Marketing www.hingemarketing.com/blog lfrederiksen@hingemarketing.com www.twitter.com/HingeMarketing www.facebook.com/HingeMarketing Connect with me on LinkedIn: www.linkedin.com/companies/Hinge in/leefrederiksen www.hingemarketing.com 703.391.8870 Social Media Strategy | 30
Thank You

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