Social Media Strategy and The Power of Ambassadors Lucy Vincent | - PowerPoint PPT Presentation

Nov 22, 2022 •227 likes •458 views

Social Media Strategy and The Power of Ambassadors Lucy Vincent | The Royal Mint lucyvinsta @LucyRV Agenda About Me & My Role Social Strategy Ambassadors 1. Goals Acquisition / Quality Retention Customer Service Drive Traffic

Social Media Strategy and The Power of Ambassadors Lucy Vincent | The Royal Mint lucyvinsta @LucyRV
Agenda About Me & My Role Social Strategy Ambassadors
1. Goals Acquisition / Quality Retention Customer Service Drive Traffic Increase Increase Engagement Inform / Brand Increase Awareness Conversions
2. Metrics Followers Likes / Sign Ups Comments / Shares Conversions Impressions Sessions Sentiment Response Times
What Do They Want? 3. Personas Where Are They? Educational Content Entertainment Facebook New Products Instagram Who Are They? Twitter LinkedIn Demographics New Existing What Do They Like? Video What Tone of Voice? When Do they Infographics Interviews Browse? Playful Corporate Commuting Informative Late Evening Entertaining Lunchtime Weekends
4. Voice Persona: Trend Follower Language: Playful In line with theme Purpose: Inform & Entertain Tone: Fun In control
4. Voice Persona: Investor / Job Seeker Corporate / Language: Factual Corporate Purpose: Inform Tone: Serious and Factual
4. Voice Persona: Any Language: In line with original post Purpose: Acknowledge and Humanise Tone: In line with original post
5. Competition Voice Channels Content
6. Tactics Content & Creative Paid Activity Organic Teasers Activity & RYI Influencers
6. Tactics Teasers & RYI
6. Tactics Teasers & RYI
6. Tactics Influencers
7. Planning Date Post Creative Campaign Platform
7. Planning Facebook Twitter Instagram LinkedIn Reactive Opportunities Wider Product Posts: Feed Posts: Product Posts: Jobs: Schedule 3 x Com Coin 1 x Com Coin 3 x Com Coin Vacancies 2 x Gifting 1 x Gifting 2 x Gifting 2 x Historics 12 x Historics 2 x Historics Stories: Non Product: Non Product: Brand: 2 x Com Coin 1 x BTS 1 x BTS 2 x BTS 2 x Gifting 3 x Stories 3 x Stories 1 x Interview 2 x Historics Daily Trends Awards Industry News
8. Execution Engage Internal Comms Customer Service Reactive Opportunities Monitor
8. Execution Reactive Opportunities Reactive Opportunities
9. PCA Assess Optimize Implement
Ambassadors a e a v h o r / n d a d a n b r r o u y v e l o o w h s a l d u v i d i I n p e r s o n a l i n t e r e s t i n y o u r p r o d u c t o r s e r v i c e , a n d a r e willing to amplify your messaging without monetary payment
Ambassadors Royal Mint Ambassadors
Conclusion Listen Social Royal Mint Be Creative Engage Ambassadors Media Report
Thank you! Any Questions?

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