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Social Media Sharon Hirsch, President & CEO, Prevent Child Abuse - PowerPoint PPT Presentation

Mar 25, 2023 •139 likes •514 views

Social Media Sharon Hirsch, President & CEO, Prevent Child Abuse North Carolina Elizabeth Gibbes, Social Media Coordinator, Childrens Trust of South Carolina #NCAC16 Agenda What is social media Why do we need social media

  1. Social Media Sharon Hirsch, President & CEO, Prevent Child Abuse North Carolina Elizabeth Gibbes, Social Media Coordinator, Children’s Trust of South Carolina #NCAC16

  2. Agenda • What is social media • Why do we need social media • Examples of successful campaigns • Social media and your organization • Resources for creating content, ideas for social media content calendars • Focus on metrics for tracking results • Questions? #NCAC16

  3. #NCAC16

  4. #NCAC16

  5. The Right Mix is Critical Audience needs SOCIAL and interest Compelling Your brand communication & interaction #NCAC16

  6. #NCAC16

  7. #NCAC16

  8. Facebook • Storytelling • Content sharing • Engagement • Like • Tag • Comment • Organizations are having to pay to play • 1 billion active users • Users share 2.5 billion pieces of content each day #NCAC16

  9. Twitter • Engagement • Retweet • Tag using @ • Use hashtags (a keyword search within Twitter that begins with #) • 140 characters • Keep tweets between 80-90 characters to allow for interaction • Tweet often to stay in front of your audience • 5,700 tweets per second • 560 million active users #NCAC16

  10. Instagram • A fun and creative way to show off our work or behind the scenes work • Engagement • Post pictures • Like and re-gram • Comment • Use hashtags # • 200 million people use Instagram monthly • 75 million people use Instagram daily #NCAC16

  11. #Got Heart? National Donor Day Campaign #NCAC16

  12. #NCAC16

  13. Social Media Results: January – April 2014 Website Visits from Social Media 1400 1200 1000 # Visits from Facebook 800 # Visits from Twitter # Visits from Linkedin # Visits from Pinterest 600 # Visits from Google + # Visits from YouTube 400 200 0 January 2014 February 2014 March 2014 April 2014 May 2014 #NCAC16

  14. Social Media Results: January – April 2014 Online Registration History 700 600 500 400 300 200 100 0 January 2014 February 2014 March 2014 April 2014 May 2014 Total Registrations Unique Registrations Online registrations (total) #NCAC16

  15. Super Bowl Weekend: Panther Mania #NCAC16

  16. #NCAC16

  17. #NCAC16

  18. #NCAC16

  19. #NCAC16

  20. #NCAC16

  21. #NCAC16

  22. #NCAC16

  23. #NCAC16

  24. #NCAC16

  25. TweetDeck #NCAC16

  26. Canva #NCAC16

  27. Thunderclap #NCAC16

  28. Hootsuite #NCAC16

  29. Crowd Booster #NCAC16

  30. Facebook Insights #NCAC16

  31. Google Analytics #NCAC16

  32. #NCAC16

  33. #NCAC16

  34. • Facebook Engagement rate: • Facebook Impressions: • July 1, 2015 – October 14, 2015 = 3,799 • July 1, 2015 – Oct. 14, 2016 =63,502 impressions • July 1, 2016 – October 14, 2016 = 2,413 • July 1, 2016 – Oct. 14, 2016 = 108,753 • = 35.48% Decrease in Facebook impressions Engagement • = 71.25% Increase in Facebook Impressions • Twitter Engagement rate: • July 1, 2015 – October 14, 2016 = 439 • Twitter Impressions: engagements • July 1, 2015 – Oct. 14, 2015 = 47,300 • July 1, 2016 – October 14, 2016 = 2,032 impressions engagements • July 1, 2016 – Oct. 14, 2016 = Sept 30 - • = 362.87% Increase in Twitter 155,800 impressions Engagement • = 229.38 Increase in Twitter Impressions #NCAC16

  35. Questions? #NCAC16

  36. Contact Us • Sharon Hirsch, President & CEO, Prevent Child Abuse North Carolina • 919.256.6600 • SHirsch@PreventChildAbuseNC.org • Twitter: @PCANC_CEO , @PCANC • Facebook & Linkedin: Prevent Child Abuse North Carolina • Instagram: @PreventChildAbuseNC • Elizabeth Gibbes, Social Media Coordinator, Children’s Trust of South Carolina • 803.744.4046 • EGibbes@scChildren.org • Twitter: @Egibbes , @ChildrensTrustS • Facebook & Linkedin : Children’s Trust of South Carolina • Instagram: @ChildrensTrustSC #NCAC16

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