SOCIAL MEDIA MANAGEMENT TOOLS AND ANALYTICS We Will Cover: What to - PowerPoint PPT Presentation

Sep 10, 2023 •311 likes •676 views

SOCIAL MEDIA MANAGEMENT TOOLS AND ANALYTICS We Will Cover: What to Post Analytics What to Say Facebook Where to Find Good Twitter Content LinkedIn When to Post Multi-Platform Tools Timing HootSuite

SOCIAL MEDIA MANAGEMENT TOOLS AND ANALYTICS
We Will Cover:  What to Post  Analytics  What to Say  Facebook  Where to Find Good  Twitter Content  LinkedIn  When to Post  Multi-Platform Tools  Timing  HootSuite  Frequency  TweetDeck  Bit.ly
What on Earth Do I Post?  It’s not about selling  10-20% is about you  Who are you?  What does your audience want?  Create a “gimmick” for certain days  Create an editorial calendar
What on Earth do I Post?  Proprietary content  In your voice and style  Try to prompt a response  Great third-party content  Industry trade publications  Membership journals  Alltop.com
When Should I Post?  Statistics Say…  Facebook  Between 12 and 2  Between 7 and 9  Twitter  At least 7-10 times a day  LinkedIn  At least 3 times a day
When Should I Post?  Be aware of your audience  Are they worldwide?  Watch analytics  Are they interacting at certain times?  When are they on-line?  Gauge response  Do they “like”, “Share”, “retweet”, “+1”?
Facebook
Facebook Insights  Free  Available for all pages you admin  Wealth of FREE information
Twitter Analytics
Twitter Analytics (Ad Platform)
Twitter Analytics (Ad Platform)
LinkedIn
Bit.ly
Multi-Platform Tools
Multi-Platform Tools  Not totally free  HootSuite  Sprout Social
HootSuite
TweetDeck
Sprout Social
Yes, there are free tools. Alexa Bit.ly Google Analytics Facebook Insights Hootsuite All Facebook Stats YouTube Insight Twitter Search Topsy Tweetstats Sprout Social Alternion Twitter Counter Technorati Social Mention Blogpulse Social Mention
Thank You! Make sure we connect: Twitter.com/CraigEYaris Twitter.com/KevinSRyan Linkedin.com/in/CraigEYaris Linkedin.com/in/KevinSRyan Facebook.com/SocialRibbit Facebook.com/KSRyanGrou p www.SocialRibbit.com www.KSRyanGroup.com

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