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Social Media For Event pros @Nick . Borelli #myilea - PowerPoint PPT Presentation

Nov 08, 2023 •232 likes •777 views

Social Media For Event pros @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli nick borelli President / Strategist of Borelli Strategies Digital Marketing Consultant for Events & Event Suppliers. Digital Engagement

  1. Social Media For Event pros @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  2. nick borelli President / Strategist of Borelli Strategies • Digital Marketing Consultant for Events & Event Suppliers. • Digital Engagement Strategist for Event Producers • International Speaker • Contributor to Event Manager Blog NickBorelli.com @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  3. nick borelli Member of the ILEA • ILEA International Marcom Chair • 2015 - 2016 ILEA International Volunteer of the Year • Immediate Past President - ILEA Cleveland Former: • ILEA Live Committee - 3 Years • ILEA Cleveland VP of Communications - 5 Years • ILEA International Marcom Committee - 4 Years • ILEA Ohio WOW Awards Marketing Chair - 3 Years • ILEA Cleveland Day of Education - Ed Chair @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  4. nick borelli Event Industry Lifer • SEARCH Foundation Marketing Chair • SEPA Advisory Council • Events Uncovered Advisory Council • Ambassador of Catersource Conference @ Nick . Borelli @ NickBorelli @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  5. @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  6. @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  7. Speaker Agreement You Can: I Will To: • Ask Questions Any Time. • TRY To Stick To The • Look At Your Phone At Any Time • Time I Was Given. • With No Fear Of Judgement. • Share These Slides. • Steal Everything* • Make Myself Available • E-Mail Me Directly With Questions. After This To Continue The Discussion. * I stole this from Dan Berger of Social Tables @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  8. This Is What I See B A @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  9. This Is What I See @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  10. Why Doesn’t This Feel Right? @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  11. Event Pros Are NOT Rock Stars @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  12. Rock Stars Are All Like… @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  13. Event Pros Let Rock Stars Be Rock Stars @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  14. “Every day is a work day for her, so every day is a work day for the rest of us… If she needs to get dressed, if she needs to get up, then I need to work and make sure that she has clothes on, make-up on, hair on, has drunk some water, taken her medication and had something to eat, which is every day of her life.” “I was by her side virtually 24 hours a day, seven days a week. That includes sleeping in the same bed with her because she did not sleep alone… I had no privacy, no chance to talk to any family, no chance to talk to any friends, no chance to have sex if I wanted to have sex. There was no chance to do anything.” - Jennifer O’Neil @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  15. Lady Gaga says… “…a good assistant “is somebody that can anticipate what you need before you need it, so they buy it for you, or they can set it up for you.” @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  16. Not An An Event Pro Event Pro @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  17. Movies Don’t Happen Without PA s Nothing Happens Without Coffee @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  18. When Things Get Tough, You Don’t Get To Scream & Yell…You Suck It Up @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  19. That’s Why This Doesn’t Feel Right. @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  20. Social Media Platforms Are Neutral @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  21. Opportunities Are All Around Us @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  22. @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  23. We’re All Publishers But We’re Not All Oprah @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  24. Don’t think of your marketing strategy as how often you can post. Think about how you can make the most amount of people feel good. @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  25. What You Say How You Say It @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  26. Talk About Your Client’s Mission @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  27. For Most Of Us, 
 It’s Not About How Many Likes, But Who @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  28. Perspective “A/V doesn’t save lives usually, but we do help those who do clearly communicate ideas that will impact the health of tens of thousands…and that’s a pretty great feeling.” @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  29. Social Media Strategies of Generosity @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  30. Twitter Lists Best Clients Pipeline Allies 
 Community Leaders Industry Luminaries @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  31. #TSEThankList “Campaign” @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  32. #TSEThankList “Campaign” @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  33. Who can you Recognize & Celebrate today? @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  34. Recognize The Unsung Heroes @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  35. Recognize your team @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  36. Facebook Friendships @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  37. Facebook Friendships @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  38. Selfish Networking Doesn't Work @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  39. “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” Dale Carnegie, How to Win Friends and Influence People @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  40. Awards Event Campaign 170 Potential Tweets Written 26 “First To Press” Tweet Congratulations Sent “It’s Not That I’m So Smart, It’s Just That I Stay With Problems Longer.” Albert Einstein @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  41. @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  42. Every Press Opportunity Is An Opportunity To Shine The Light On Others @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  43. Every Press Opportunity Is An Opportunity To Shine The Light On Others @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  44. Most Powerful Testimonial You Can Give Online Are LinkedIn Recommendations @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  45. The Six G’s of Social Media • Genuine •Greedy • Generous •Grandstanding • Grateful •Generic @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  46. Get These Slides & Articles On Social Media For Events Thanks For Coming! NickBorelli.com/ILEAMSP @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  47. @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  48. Snapchat Instagram’s Facebook Geofilters Algorithm Live Instagram Facebook LinkedIn Stories Ads / Boost Posting @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  49. Social Media FAQs How often and when What social medias should I post? should I be on? Who should post for our How many followers company? should I have? @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  50. if You Invest In Only ONe Social Media For Your Events or Event company Make it Instagram @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  51. STORIES IG Stories > Snapchat • Discoverability • Larger Audience • Broader Demographics • Business Accounts • Simpler Interface @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  52. STORIES Snapchat > IG Stories • More Functions • Geotags • Loyal Userbase • Own The 13-18 Market • More Fun @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

  53. LIVE Instagram Live • No Archival • Makes use of Your IG Followers • Highlighted in stories • Treat it like an event @Nick . Borelli #myilea nickborelli.com/ileamsp @NickBorelli

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